A Case Study Off Brand Name

In: Business and Management

Submitted By metalinsea
Words 5488
Pages 22
Nurture and Realize
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NATIONAL ECONOMICS UNIVERSITY
Faculty of International Economic

RESEARCH REPORT

Dr. Thanh Herb Tea: The success

Instructor: Pham Phuong Lan
Group
Trinh Thu Ha
Class: I7M – Intake 7 Autumn

Hanoi, June 7th, 2012
Acknowledgement

The first thing, we want to acknowledge our deep gratitude to our teacher, Mrs. Pham Phuong Lan who always gets enthusiastic for giving us many useful lessons as well as valuable advice. Without this help, this study can hardly have been completed.
Besides, we would like to express heartfelt thanks to all students of IBD who have helped us to collect data for this paper.
Finally, we want to expend the best wishes to our teacher and friends.

Contents

Chapter I: Introduction 4 1. Background 4 2. Literature review.............................................................................................................5 3. Rationale.........................................................................................................................6 4. Research questions ............................................................................................................7 5. Research methods...........................................................................................................7 Chapter II: Major finding 8 1. Quality factor 8 2. Price factor 12 3. Marketing factors 15 Chapter III: Conclusion 20 Appendix 20 1. other charts.......................................................................................................................20 2. questionares....................................................................................................................35…...

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