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Amazon.Com's E-Business

In: Business and Management

Submitted By sapgit
Words 865
Pages 4
Abstract
The main purpose of this assignment is to identify if Amazon has lost its identity by expanding into markets well beyond books. Amazon.com was founded in 1994 as an online book retailer. Now, the largest retailer of books has also become the largest online retailer. Amazon competes in a vast array of markets including: books, movies, digital readers, computers, consumer electronics, pet needs, groceries, health and beauty aids, toys, clothing, jewelry, shoes, sporting goods, tools, automotive, hardware, building supply, and more. Despite their large product offering, Amazon has maintained its strong brand. There are some recommendations given in this assignment for Barnes & Noble and Borders to recapture their online market share. Author sees Amazon expanding into new channels of distribution as they evolve – especially the social mediums like Mobile applications, Facebook and Twitter. There is also a comparison done between websites: www.Amazon.com, www.BarnesAndNoble.com, and www.Borders.com, using the following criteria: functionality, design, content, originality, professionalism and effectiveness. Amazon’s Expansion Beyond Books
Amazon.com did excellent execution of strategy on online book sales and actually has capitalized on the positive customer experience provided into other similar categories. Not all ideas tried by Amazon are successful but venturing out in general in other categories with core focus on “selling” customer experience has done wonders for Amazon and made it one of the few of the dot.com survivor.
Jeffrey P. Bezos, CEO, founded Amazon.com, Inc. in 1994 and launched in 1995. Amazon’s offices are located in the United States, United Kingdom, Germany, France, Japan, Canada, and China (Joyo.com) and Amazon maintains dozens of fulfillment centers around the world. Jeff Bezos was always interested in anything that can be…...

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