Amysbread

In: Business and Management

Submitted By cyang104
Words 1704
Pages 7
To: James Barrett, CEO

From: Chan Yang, Assistant Marketing Director

Date: April 24, 2012

Subject: amy’s bread

INTRODUCTION

Here is the analytical report that you requested on April 24, 2012 to conduct research on www.amysbread.com. The analytical report consists of four sections and information on whether Metropolitan Bakery should open a retail location in the New York metro area.

FINDINGS

There are five categories on www.amysbread.com, which are Locations, Menu, Shopping, News, and Our Staff.

The locations category of www.amysbread.com lists the three different retail stores that Amy’s Bread has in New York. All three of the locations are in Manhattan. The retail stores are located in the following areas: Chelsea Market in lower Manhattan, Hell’s Kitchen in midtown Manhattan, and the Village in lower Manhattan.

The menu category of www.amysbread.com includes all of the different products that are offered in Amy’s Bread’s retail locations. The following products are offered in the retail locations:

Organic Breads

Miche

Rustic Italian

Country White

Toy’s Organic Wheat Baguette

Peasant White

Whole Wheat

Five Grain

Walnut

Oat Peacan with Golden Raisins

Black Olive

Fougasse and Block Olive Twist

Black Olive Bread and Black Olive Ficelle

Rosemary

Round

Twist

Sourdough

Country

Tangy

Seeded Twist

Semolina

Black Sesame Seeds

Golden Raisin and Fennel

Speciality Breads

Prosciutto and Black Pepper

Potato Onion Dill

Parmesan Cheese Twist

Focaccia with Onions or Rosemary

Organic Rye with Caraway

Walnut Strip

Focaccia Raisin Twist

Raisin Walnut

Picholine Olive

Pumpernickel

Cookies

Peanut Butter

Orange Butter

Chocolate Chip

Oatmeal Raisin…...

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