An Apple a Day

In: Business and Management

Submitted By butchbob
Words 1378
Pages 6
“An Apple a Day, Keeps Supply Chain Robust Another Day!” In their article, “Apples Supply-Chain Secret? Hoard Lasers,” Adam Satariano and Peter Burrows introduce us to several key attainments that Apple has been able to incorporate into their structure. Along with design and “buy or make” scenarios, Apple’s innovative and successful Supply Chain Management and Operational Divisions have leapt well above those of other companies. Satariano and Burrows also share with their audience the “front-runner” position that Apple took 4 years ago in Supply Chain Management. Coupled with partnering for innovation and the virtually unlimited capital that Apple has at their fingertips, gaining supplier respect and loyalty, they have them at their disposal. Meaning, with the exuberant and vast numbers of volume procured from these suppliers, Apple stands at the front of the line when it comes to product needed from any supplier. Their article begins with the design factor and “making the impossible, possible.” Utilizing its Supply Chain Management team, coupled with manufacturing and materials experts, Apple was confronted with what they deemed a critical design and manufacturing dilemma. Going on the old adage, “two heads are better than one,” they realized that this philosophy can be applied when attempting to resolve and provide innovation to their design barrier. Adding the new feature to MacBook’s, Trackpads, and their wireless keyboards initially proved to be a challenge. Posed with the issue of how to incorporate a small green light above the screen, and having it shine through the aluminum casing, its engineers and design team realized customization was the answer. A customized laser was introduced to the model. Apple, without hesitation, and after considering the “buy or make” decision process, decided to purchase these much needed lasers and do the work “in-house.”…...

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