Free Essay

Anlysis of Bedding Group Hilding Anders and Investment in Russian Company Askona(French)

In: Business and Management

Submitted By emerict
Words 741
Pages 3
-------------------------------------------------
Fiche d’information sur le groupe de Literie Hilding Anders et sa filiale Russe Askona.
I : Groupe Hilding Anders
Coordonnées
Östra Varvsgatan 4 SE-211 75 Malmö Sweden
Tel: +46 (0)40 665 67 00 Fax: +46 (0)40 665 67 01 info@hildinganders.com Dirigeants :
CEO Alex Myers
Exec VP : Roland Schylit
CFO : Thomas Hansonn
SVP Commerce and brands : Daniel Oelker
Responsable Russie : Vladimir Sedoff

Éléments chiffrés :
CA 2013 : 895 millions €, progression de + 6%:
La faible activité Européenne est plus que compensée par la forte croissance en Russie et Asie
H.A Revendique la place de premier fabricant de matelas en Europe , Russie et Asie .
Historique
Fondé en 1939 par Hilding Andersonn à Bjarnnum , Suède .
La famille vend en 1999
En 10 ans le groupe a procédé à une dizaine d’acquisitions tant en fabrication qu’en distribution en Europe, Russie et Asie
Nombreuses transmissions de fonds :
Actuellement entièrement controlé par : * Arle Capital Partners(ex Candover (Londres) (depuis 2006 ) * MezzVest (Londres) fond mezzanine depuis 2009
En 2013 les fonds propriétaires procèdent à une grosse opération de refinancement pour accélérer la croissance .
Implantation :
Le groupe est présent et distribue ses produits dans 24 pays . Les plus importants sont, par ordre décroissant :La Russie (Askona) plus de 30% de son CA , La France (André Renault) , La suisse et la Suède .
Offre produits et savoir faire :
Originellement fabricant de meubles, le groupe se concentre uniquement sur la fabrication distribution de literie et de produits dans l’environnement direct du lit / Tables de chevet , têtes de lit dans les années 80
Il maîtrise en particulier tout ce qui touche au produits en mousse et à ressorts dont la fabrication est intégrée depuis la création du groupe .
Il distribue sous une vingtaine de marques en particulier : Bico( haut de gamme Suisse ), East Born ( Hollande/Belgique) ,East Born Marine (spécialiste des matelas « nautiques » ), Hilding, Jensen (Nordic), Slumberland(China ) , Andre Renault (France ) , Askona (Russie ) , Carpe Diem (marque haut de gamme suédoise acquise en 2012 ) …
Stratégie :
Les ambitions du groupe vise explicitement un leadership tant fabrication que distribution en Europe élargie (dont Russie ) et en Asie .
Les ambitions chiffrées sont clairement exprimées et communiquées : croissance de 5%/an , Ebitda de 15%, Objectif de C.A 2015 : 1,2 Milliards € en 2011 un Nouveau plan stratégique est mis en place qui vise à fédérer progressivement l’ensemble des filiales au sein de la marque Hilding Anders pour devenir une marque globale .
La nouvelle direction met en action la stratégie en 2012 autour de 4 axes clefs : * Pousser la croissance organique dans les marchés mature , Ne faire des acquisition que dans les marchés émergents . * Passer d’un groupe composite à un groupe intégré . * Agir en leader sur les marchés européens / objectif N° 1 conquête de part de marché . Passer de l’optimisation de l’exploitation des marchés actuels à la conquête de nouvelles opportunités. * Développer l’innovation en s’appuyant sur l’étude approfondie des besoins clients et augmenter la part du CA généré chaque année par les nouveaux produits .

II Focus sur ASKONA Russie :

http://www.askona.ru/

Management :
President: Vladimir Sedov
VP Sales & Marketing : Roman Ershov,
Marketing Manager Retail : Elena Papaeva,

Activités Russie :
Racheté à hauteur de 51% par Hilding Anders en 2010 , Askona est une entreprise intégrée verticalement (production + distribution ) leader dans l’univers du matelas en Russie tant en notoriété qu’en capacité de production. . Elle revendique la place de premier producteur de matelas et une part de marché de 40% et une production journalière de 6700 matelas (2012 ) doublée depuis 2010 !
Askona à obtenu en janvier 2014 le titre de « Leading mattress Brand » décerné par le Russian National Trust suite à une enquête consommateur auprès de 250 000 personnes .
Lors de son rachat l’entreprise pesait environ 70 millions d’euros et employait 1100 personnes avec 2 usines à Kovrov et Novossibirsk .en 2011 elle annonçait un CA de 75 millions d’euros soit = 5,6%.

Évolution et stratégie d’ASKONA :
A l’origine fabricant de matelas , Askona à depuis 2009 très rapidement évolué vers un concept de distribution succursaliste ou franchisée à travers plus de 300 points de vente , en s’appuyant sur ses marques propres : Askona , Mediflex, et sur deux marques haut de gammes importées des USA : Serta et King Koil.
Askona est par exemple le plus important franchisé au monde de la marque SERTA qui représenterait 17% des ventes(valeur ) d’ASKONA (11% en quantité ). A noter le lancement d’un site specifique : www.serta.ru
Récemment Askona semble s’être lancé dans la production (en marque Blanche ?) pour Auchan Russie .…...

Similar Documents

Premium Essay

Foreign Investment in Life Insurance Companies

...International Referred Research Journal,August, 2011. ISSN- 0974-2832, RNI-RAJBIL 2009/29954;VoL.III *ISSUE-31 Research Paper— Management Foreign Investment in Life Insurance Companies * Kishor Kumar Meena * Management, Jaipur National University, Jaipur A B S T R A C T The Insurance sector reforms have open in the door for private play-ers, private insurance companies in the beginning of life insurance bus-iness with public sector company (LIC). Foreign Direct Investment (FDI) has allowed in private life insurance companies in India, under an act of IRDA with a limit of foreign equity of 26%.The life insurance sector is playing a pivo-tal role in both Indian and Global markets.Those factor we have taken for the analysis of private life insurance companies performance are premium growth, market share of the companies, portfolio Invest-ment, equity share capital etc. It is use for a measure of positive or negative impact of FDI investment in Indian private life insurance co-mpanies. It has investigated for a sample of five selected private life insurance companies and one pub-lic company for the purpose to co-mparison with selected companies it is using a panel data for analysis in between the period of 2002-10. Different key variable is use to an-alysis yearly premium income, infr-astructure development, employee facilities, business expansion etc. it was examined to identify cause for any significant impact on the life insurance sector. The study has made use of......

Words: 4357 - Pages: 18

Premium Essay

Strategies of Foreign Companies on the Russian Truck Market - the Case of Volvo Trucks Truck Market

...Strategies of foreign companies on the Russian truck market - The Case of Volvo Trucks             Graduate Business School Bachelor thesis 15 credits Author: Ekaterina Ilina Supervisor: Florin Maican International Business Master Thesis no 2005:37 Göteborg september 2011     Supervisor: Jan-Erik Vahlne, Roger Schweizer   Table  of  contents     1.   Introduction   ................................................................................................................  2   2.   Methodology  ..............................................................................................................  3   3.   Theoretical  framework  ...............................................................................................  3   3.1   Concept  of  a  strategy  ........................................................................................................   4   3.2   Competitive  strategies  ......................................................................................................   4   3.3   Strategies  for  growth  ........................................................................................................   5   3.3.1   Further  look  into  market  development  strategy  .............................................................  6 ......

Words: 7734 - Pages: 31

Premium Essay

National Investment Company Pension Fund

...they undertaken? (1) NI established a separated Pension and Retirement Committee (PRC) to substitute the old Executive Committee of the Board of Directors in making investment decisions. Because the Board of Directors found it was difficult to allocate much time and effort to the pension area. (2) They selected a policy of 70:30 equity: bonds as an appropriate long-run average asset mix, however the equity component could vary in the short run to as high as 80% or as low as 55% according to the market conditions. That’s because the old asset allocation decision did not perform very well. They also selected an investment consulting firm to oversee the total asset and manager allocation process. (3) They have decided to divide total fund among a fixed income money manager which was allocated 30% of the total fund initially, a passive equity fund (or core fund) manager which was allocated 28% initially, and four new specialized equity money manager which was allocated 10.5% each initially. These new money managers replaced the five old money managers (including two equity money managers which only invested in equity and three balanced managers which held both debt and equity) which underperformed benchmark during the early 1970s in both market-timing and stock-picking. NI also established an Investment Advisory Board (IAB), in which money managers, together with PRC, collectively decided on the asset mix and distribution of funds among themselves. 2. How......

Words: 1047 - Pages: 5

Premium Essay

Organizational Culture of Your Company and Work Group

...Describe the organizational culture of your company and work group using Figure 3.7 The purpose of the organizational culture is to “identify which cultural characteristics create an environment conducive to completing most complex projects.” (Larson & Gray, 2011) I work for a large university system in which the organizational culture is somewhat more demanding than most, due to the need for more specialized skill sets and diverse workforce. It is the mission of my company to strengthen organizational performance through the adoption of a more team/community driven environment. Its goal is to help leadership strategically plan and achieve its goals, resulting in a more sustainable organizational future. My company has adopted the mind set that “team-work and cross-functional cooperation are the norms [and], where there is a deep commitment to excellence,” success will be the result. (Larson & Gray, 2011) Therefore, my company focuses on the needs of the team, strategic planning, resources, improving workflow and process and the development of team environments. Describe your project team’s culture if possible and your own personal culture My project team culture will be built on investing and building, thereby increasing team satisfaction and confirming overall organizational success. As I compare my company to the example given Figure 3.7, I recognize a few differences. Member identity, team emphasis and people focus are the same, as I feel it is important......

Words: 430 - Pages: 2

Premium Essay

Public Investment Companies Summary

...Taxation 2 April 11, 2013 Assignment 2- Public Investment Company Public Investment Companies: are companies that completely fulfill all the criteria of public investment company procedures and is registered according to section 120 of the International Business Act Chapter 270. The guidelines for the operations of a Public Investment Company in Belize: 1. A company who wants to apply in order to become a public investment company must meet these following requirements: * The company must have a net tangible asset value equal to $2,500,000 or more. (otherwise specified amount by minister) * The company must have a gross tangible asset value equal to $25,000,000 or more. (otherwise specified amount by minister) * The company and its principal operating subsidiaries, if any, must have been conducting business in Belize for a continuous period of twenty-four months. * The company, in most previous financial year, had an a net income equal to $500,000 or more (otherwise specified amount by minister) * The company from two previous complete financial year had an average net income equal to $375,000 or more (otherwise specified amount by minister) * Of the company’s subsidiaries, if any, should be known as a development enterprise or either fall under the Fiscal Incentive Act * The company and its subsidiaries, if any, jointly have a continuous period more than 24 months (or otherwise period instructed by Minister)......

Words: 2043 - Pages: 9

Premium Essay

Anlysis

...    Domino’s Pizza Enterprises Limited (DMP) Student Research: This report is published for educational purposes only by students competing in the La Trobe Investment Research Challenge. 19th June 2012 Fast Food Industry 19 June 2012 La Trobe Investment Research Challenge Ticker: DMP Price: $9.7 EPS FY (c) 0.31 0.33 0.38 0.44 0.46 DPS (c) 0.22 0.23 0.27 0.31 0.32 Franking (%) 100 100 100 100 100 Recommendation: HOLD Target Price: $10.67 P/E (x) 29.81 29.14 25.29 22.26 21.22 Dividend Yield (%) 2.38 2.40 2.52 2.72 2.74 2011A 2012E 2013E 2014E 2015E Investment Summary We initiate coverage of Domino’s Pizza Enterprises Limited (DMP) with a hold recommendation and a target price of $10.67 using Discounted Cash Flow Valuation (DCF), offering a 10% upside from current stock price at $9.70 on 19th June, 2012. As DMP operates in regions with different levels of risks, growth and margins, our estimation of revenue is based on top down approach considering the market share in these regions. We believe DMP may offer a long term upside if it can successfully execute its business plan of opening new stores and maintaining its same store sales growth in Australia and New Zealand (ANZ) and France, Netherlands, and Belgium (Europe). Highlights Future growth driven by increasing store count: DMP currently owns over 900 stores, with the goal of opening 50-60 new stores per year over the next 5 years. Its franchise/corporate strategy allows a long-term target of......

Words: 8454 - Pages: 34

Premium Essay

An Investment Analysis of Southwest Airlines for Embry Investment Group

...An Investment Analysis of Southwest Airlines for Embry Investment Group Kenneth O’Connor Embry-Riddle Aeronautical University, Worldwide Table of Contents Tables and Figures 3 Abstract 3 Introduction 3 Why this Analysis was Done 3 The Limitations of this Report 4 Background Information on Southwest Airlines 4 Analysis Methodology 4 Short Conclusion 5 Supporting details and data 5 The Financial Reasons to Invest in Southwest Airlines 5 An Assessment of Southwest Airlines Past Performance 5 2013 Financial Statistics 6 An Assessment of Southwest Airlines Future Performance 7 The Numbers 7 The Logical Reasons to Invest in Southwest Airlines 8 Aircrew 8 Ground crew 8 Aircraft maintenance 9 Business administration 9 A short Timeline of Southwest’s Fleets Major Upgrades 10 Conclusion 12 Glossary 13 Appendix A 14 Detailed Graph Creation 14 Appendix B 15 Additional Information on Southwest Airlines and AirTran Airways 15 Southwest Airlines' Recognitions 15 Appendix C 17 About Red Rock Biofuels 17 Appendix D 18 The stock price data from my father 18 References 19 Tables and Figures Figure 1. 9 Year Closing Price $ 5 Figure 2. 1 Year Closing Price $ 6 Figure 3. Southwest and AirTran destinations 15 Abstract Dallas-based Southwest Airlines is in their 44th year of service, and with 41 consecutive years of profitability, they continue to be one of the most admired airlines in the world. ......

Words: 3034 - Pages: 13

Premium Essay

Analysis of the French, Russian and Chinese Revolutions.

...Name: Ayesha Khan Class: BPA 2K13 Professor: Sr. Riffat Hussain An Analysis of the causes and similarities between the French, Russian and the Chinese Revolutions. An overview of how the tables have turned and how History has contributed in several ways to major political and social structuring that is taking place all around the globe in today’s world is a must in order to be able to link History with current affairs and better understand how and why certain historical events took place and had enough significance to challenge the existing system. The French, Russian and the Chinese revolutions are a perfect example of how totalitarian rule faced a strong challenge and with time was unable to resist this gradually fell apart. The revolutions paved way towards emancipation of the masses. The French revolutions success had a domino effect, the Russian followed in its footsteps and so did the Chinese. These revolutions may have not been exactly the same in nature but they did have similarities as far as causes and effects are concerned. This paper will work out an explanation of the causes and outcomes of the French Revolution of 1787-1800, the Russian Revolution of 1917-1921, and the Chinese Revolution of 1911-1949 and a detailed analysis of the three revolutions and historical references that will help understand the uprisings in a more credible manner and how although these revolutions took place at different times but their underlying goal was in many ways......

Words: 3485 - Pages: 14

Premium Essay

Human Resources Department in Focus Consult Group Company

... 2. Introduction 3. Presentation of the company 4. Presentation of The Human Resources Department 5. Recruitment and selection processes 6. Learning and development 7. Improving HR in Focus Group: 10 key elements 8. Conclusions 9. References 1. Abstract Human Resource Management is the organizational function that deals with issues related to people such as compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, and training (http://humanresources.about.com/od/glossaryh/f/hr_management.htm) 2. Introduction In our project we choose to study the human resources department in the company Focus Consult Group from Bucharest. We had as a main advantage the fact that one of us did an internship at this company last year and had the opportunity of observing how the HR department actually works within this firm. Moreover, another important reason was the fact that one of us assisted to a job interview. In this way it was easier for us to gather information about the recruitment and selection processes. The goal of this project is to find “What Is the Human Resource Department?” and how it actually performs its tasks. In order to answer this question we decided to study 3 main aspects regarding the HR department in the company: the recruitment and selection processes, the......

Words: 4979 - Pages: 20

Free Essay

Meaning of Alcohol in Five Different Societies: Native Americans, Maori, Chinese, French and Russian

...Meaning of alcohol in five different societies: Native Americans, Maori, Chinese, French and Russian This essay was conducted in order to look over whether the meaning of ‘alcohol’ differs across various cultures. The essay will compare how tribal people conceptualise the definition of this substance and how it is explained by contemporary societies in developing and developed countries, and also in the post-Soviet country. Contemporary or postmodern period is known as the latter 20th and the 21st century (Johnson, 2001). This paper will provide examples of indigenous societies from North America and New Zealand, and also societies from China, France and Russia. The essay will briefly review the way their attitude to alcohol changed since earlier times. It seems that in practice relation with alcohol is usually understood by drinking alcoholic liquids. The behavioural consequences of drinking depend as much as on a people’s idea of alcohol does to a person as on the physiological processes that can result from alcohol abuse. It would be advisable to say that alcohol as a ‘drink’ played an important role in almost all societies’ cultures since Neolithic times. Alcohol helped to drive the globalisation of trade since 17th century (Hames, 2012). The role of this substance was usually described in relation to religious experiences or by enhancing the enjoyment of life. Historically, alcoholic beverages also were widely used as sources of antiseptic nutrients in medicine. In......

Words: 3356 - Pages: 14

Premium Essay

A Comparative Anlysis of Hershey Company and Tootsie Roll Industries

...Overall Tootsie Roll has better liquidity. Liquidity measures the short-term ability to pay obligations as they are expected to be due within the next year. When working capital is a positive number, there is a higher likelihood that the company will be able to pay it liabilities. Is this case Tootsie Roll is more likely to be able to pay their liabilities because they have a positive working capital and Hershey’s is negative. The current ratio indicates the ability to pay on maturing obligations and to be able to meet unexpected cash needs. Again in this case Tootsie Roll has a higher probability of being able to pay their obligation and meet their unexpected cash needs. They have a $2.34:1 ratio compared to Hershey’s $0.92:1 Current cash debt coverage is considered a better representation of the ability of a business to meet its immediate obligations on the average day. The text explains if below 0.40 more investigation in the company’s liquidity should be done. Both Tootsie Roll and Hershey are above 0.40; however Tootsie Roll still shows a higher ability to meet their immediate obligations. Inventory turnover ratio shows how quickly the company sells its products. Although a high inventory ratio means the company is tying up little funds in inventory, it also means they could be losing out on sales opportunities due to inventory shortages. In this case Hershey sells their product faster, but they may be losing out on sales due to shortages. ......

Words: 794 - Pages: 4

Premium Essay

Chapter 4 Mutual Funds and Other Investment Companies

...Multiple Choice Questions 1. Which one of the following statements regarding open-end mutual funds is false? A) The funds redeem shares at net asset value. B) The funds offer investors professional management. C) The funds offer investors a guaranteed rate of return. D) B and C. E) A and B. Answer: C Difficulty: Moderate Rationale: No investment offers a guaranteed rate of return. 2. Which one of the following statements regarding closed-end mutual funds is false? A) The funds always trade at a discount from NAV. B) The funds redeem shares at their net asset value. C) The funds offer investors professional management. D) A and B. E) None of the above. Answer: D Difficulty: Moderate Rationale: Closed-end funds are sold at the prevailing market price. 3. Which of the following functions do mutual fund companies perform for their investors? A) Record keeping and administration B) Diversification and divisibility C) Professional management D) Lower transaction costs E) All of the above. Answer: E Difficulty: Easy Rationale: Mutual funds are attractive to investors because they offer all of the listed services. 4. Multiple Mutual Funds had year-end assets of $457,000,000 and liabilities of $17,000,000. There were 24,300,000 shares in the fund at year-end. What was Multiple Mutual's Net Asset Value? A) $18.11 B) $18.81 C) $69.96 D) $7.00 E) $181.07 Answer: A ......

Words: 5175 - Pages: 21

Free Essay

The Challenges of European Companies Making Investment in Turkey

...The Challenges of European Companies Making Investment in Turkey Table of Contents 1. Introduction 3 2. Situation 4 3. Problems, Solutions and Implıcations 4 3.1, Bureaucracy and Governmental Difficulties 4 3.2, Human Resource Difficulties 5 4. Evaluation 6 5. Conclusion 7 6. List of References 8 1. Introduction Foreign direct investment (FDI) is a type of investment, which refers to the investment made in a foreign country and therefore is a crucial ingredient of a successful economy, especially for developing countries. In recent decades, communication between developing and developed world has increased dramatically. Similarly, the world trade rose significantly. According to the UNCTAD’s Global FDI Index (see Figure 1), foreign direct investment of European Countries increased 18 times between 1980 and 2013. Under these rapid changes, in order to gain economic advantages, countries are trying to attract more and more foreign investment. For instance, in the last decade Turkey has shown huge development in FDI and is now the 18th largest economy in the world. In addition, 70% of the total foreign direct investment of Turkey is coming from European Countries. For these reasons, Turkey is expected to be the new economic hub for the European economies and this makes Turkey an ideal investment location. This essay will first demonstrate the current status of Turkey and then examine two obstacles of entering in Turkish market and investing in Turkey. In...

Words: 1575 - Pages: 7

Free Essay

The Russian Ballet

...explains or describes the prevalent business culture in that country. The Russian Ballet Word Count: 2450 This essay is going to examine a chapter from the book “Understanding Global Cultures” of Gannon and Pillai (2012) – “The Russian Ballet” and for what extend it speaks the truth about the Russian business culture. As well, the essay is going to provide some extra information and will provide a clearer example of what is the Russian business culture like. Through the essay, I am going to provide different examples and case studies, which explains why do culture clashes matter. The world has become more globalised and connected through the internet. It made possible the formation of all kinds of communities of people with common interests, who are all around the world. Today, information is much more accessible and easily exchanged, as a result from today’s technology, as well as many people can afford to travel around the world. As a result, from this business practices have become more global and cross-cultural. Business must learn to market products in different countries and to deal with their different government restrictions. As a conclusion from the above in the future business ethics would become increasingly less adequate. (Shirin, 2011) Culture is day- to- day patterns of what we do in an organisation without realising that we are doing them. Two companies are never going to have the same business culture, even if the......

Words: 3236 - Pages: 13

Premium Essay

Afin250 Investments Group Assignment

...Berkshire consistently outperforming Standard & Poor’s 500 Index (see exhibit 1; Buffett, W. 2014). It is discussed how the financial success behind this company is largely driven by its corporate culture set by current CEO Warren Buffet and how Berkshire assesses its acquisition prospects: the Graham and Dodd (G&D) valuation model by case study of GEICO and Bruner’s disaster framework as a risk assessment tool by case study of Gen Re. The report finds that Berkshire’s portfolio could be further diversified outside of the insurance and reinsurance industry and how Berkshire can profit from market volatility. Culture, a catalyst for Berkshire’s success Business culture is a major catalyst for success and Buffett understands the importance of this through his application of selective acquisition of companies that share similar cultures (Chipmann, I. 2015). Integrity and ethics is a key aspect in Berkshire Hathaway’s culture and is implemented by Berkshire Hathaway’s code of business conduct and ethics. Implementation of this code is apparent in the handling of the David Sokol scandal where many ethical standards were violated. David Sokol, a senior executive and potential successor to Buffett, allegedly participated in insider trading, purchasing Lubrizol shares before recommending Berkshire Hathaway acquire the company which led to a 30% increase in share price (Protess, B. & Craig, S. 2011). This display of conflict of interest and insider trading violates the......

Words: 3371 - Pages: 14

wohnwagen knaus azur | Spider-Man: Into the Spider-Verse2018117 min +101 | Law Of The Jungle Ep.343