App B

In: Business and Management

Submitted By bethgreen61210
Words 373
Pages 2
Associate Level Material
Appendix B

Picture the Supply Chain

Complete the chart below by outlining the digital content supply chain at Warner Bros. Entertainment.

|Upstream Component |Internal Component |Downstream Component |
|(sourcing/procurement) |(packing/assembly |(distribution) |
| |manufacturing) | |
| | | |
|This supply chain indicates the sourcing |Packaging, manufacturing and assembly take |This chain involves distribution – |
|that is made from an external supplier. |place at the same time in the same |externally. |
|The main supplier used by Warner Brothers |environment. | |
|is Hewlett Packard. | |Using broadband communications links, High |
| |Types of formats used are DVD, Blu-ray and |Def. Televisions and DVD’s. |
|Hewlett Packard provides them with a |HD DVD, I-Tunes and mobile devices for |Creating over 6000 motion pictures already |
|complete package of hardware, software and |video on demand. |that is stored in their library. |
|services for their media platform. HP also | |WB also has their own online presence, |
|provides a high performance storage unit |Warner brothers are completely a digital |providing the…...

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