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Apple Case One

In: Business and Management

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I- Some of Apples’ Biggest Success and Failures

1- 5 biggest Successes iPhone: Apple released this product in 2007 as all-in-one device. The new look, new browsing features and the advanced OS along with deploying 3G wireless technology made this user-friendly a very successful products. It also has all the features of an iPod. iPod: First launched in 2001 and included a hard drive along with a variable product line with different media capabilities. It can also sever as an external data storage device. iPad: Can be considered as 10’’ iPhone. With a very light weight of 1.5lbs and designed to thinner than many magazine, this is the top contender versus the current notebooks. Apple II: Introduced in 1977. That was one of the earliest PC computers and it put Apple as a computer company in the market. Rapidly, it appeared in many public schools labs and it remained in manufacturing line till 1993. Itunes: Since 2001, Apple made this FREE media player is available for everybody. It’s combined with music and video online store and it as an interface to manage the contents of iPod, iphone and iPad. 2- 5 biggest Failures:
Apple III: Released in 1980. After the very successes AppleII , this new Apple III with high cost and technical problems like chips coming loose and melted floppy disk. Apple fixed the problems but the time was over for this product.
Apple Lisa: Presented to customer as a powerful personal workstation for inside office work. It cost $10,000 and had few buyer outside of government agencies like NASA.
Apple Newton: One of the first PDAs back in the 90s. it was TOO big and TOO expensive. In addition, it had infamously bad handwriting recognition.
20th Anniversary Mac: 1997 was the year when apple crated this Mac. A huge home theater like a machine with subwoofer and a flatscreen display. It was insanely…...

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