Apple Hbs Case

In: Business and Management

Submitted By zberry22
Words 436
Pages 2
Zack Berry
10/9/12
Ind. Case Assign #2
MGT 4195
Apple
Apple Inc. has endured a long, storied history over the past 35 years since its founding in the 1970s. It was started as a computer company and today considers itself a leader in the mobile device industry. Apple has been successful over this time as a result of a number of different reasons. Apple has also been recognized as innovators in any industry they operate in. Historically, the three biggest competitive advantages that Apple has been able to sustain are its attractive, sleek designs, its’ ease of use/usability, as well as always gaining that pivotal first mover advantage. The personal computer (PC) industry was the first market that Apple operated in. Initially it was a favorable market but as time passed and technology was developing at a faster and faster rate, Apple was no longer able to compete as a leader in the industry. More recently however, Apple has been able to compete in the home PC market with its faster processing speeds by switching to Intel chips and it’s new compatibility with a broader range of software on its updated operating system. This update, coupled with their history of creating beautiful, easy to use products, has allowed them to compete in the home PC market and has been growing at an increasing rate and was back up to 5 percent in 2010. In order to sustain this competitive position in the PC market, Apple will have to continue to be leaders in innovation and continue to make their MacBooks and iMacs as compatible with third-party software as possible. Although Apple was founded to break into the computer industry, in the past 10 years they have altered their business outlook to put more focus on the mobile device market, even changing their name from Apple Computer to Apple, Inc. In 2010, their share of the MP3 market was at an enormous 70 percent. Their position in…...

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