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Apple Internal Analysis

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Internal Analysis – Apple
Driving Forces of Change
The driving forces of change in the industry that Apple started in include the
• Growth of the industry
• Changes in how the product is used and who buys it
• Other firms entering and exiting the market.
Key Success Factors
• Technology began growing
• Outsourcing and manufacturing
• New Product/skills of management
Resources and Capabilities
Tangible Resources - Apple was able to get going at the beginning due to a large investment. They were able to sell their products through distributors and retail stores. They were later able to invest in their own stores and sell products directly to the consumer. They had a positive culture. Employees are happy and truly believe in the products. Apples corporate organization has allowed them to be successful.
Intangible Resources - Apple is considered one of the most innovative companies in the world. From the beginning they were looking for ways to change the world and bring new technology to the forefront. They have a good reputation with quality products. Apples ethics are not questioned and they are a major player in technology world. They have been extremely flexible, especially when making their products compatible with a windows operating system.
Capabilities/Value Chain - Apple began operations out of a small garage. This small garage grew to a warehouse, to a hundreds of stores around the world. They have a very sharp and clean image. After sales plummeted in the early 90’s, sales began increasing more than ever before. With the introduction of the iPod sales soared. In all of the Apple stores there is a Genius Bar. This is the workstation where customers can bring their Apple products to be repaired. Apple has become capable of selling their products directly in person as well as online. They also sell their products through distributor stores and…...

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