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Apple Success

In: Business and Management

Submitted By alexandra123
Words 1880
Pages 8
What Makes Steve Jobs So Great?
Steve Jobs isn't an engineer or a designer. But he's one of the greatest users of technology of all time, and that made all the difference.

In the wake of Steve Jobs's resignation, let's consider the greatest decision he ever made. It didn't happen in a garage in Cupertino, sweating with Steve Wozniak as they dreamed up a computer for the common man. Or in a conference room, as managers told him that no one would ever pay $500 for a portable music player. Or in another conference room, as new managers told him no one would ever pay $400 for a cellphone. Rather, it was in a dusty basement of the Apple campus.
Jobs had just recently come back to the company, after a 12-year layoff working for two of his own startups: NeXT, which made ultra-high-end computers, and Pixar. He was taking a tour of Apple, becoming reacquainted with what the company had become in the years since he'd left. It must have been a sobering, even ugly sight: Apple was dying at the hands of
Microsoft, IBM, Dell, and a litany of competitors who were doing what Apple did, only cheaper, with faster processors.
His tour finally brought him to the workbench of a designer ready to quit after just a year on the job, languishing amid a stack of prototypes. Among them was monolithic monitor with a teardrop swoop, which managed to integrate all of a computer's guts into a single package.
In that basement Jobs saw what middle managers did not. He saw the future. And almost immediately he told the designer, Jonathan Ive, that from here on out they'd be working sideby-side on a new line.
Steve Jobs may not be the greatest technologist or engineer of his generation. But he is perhaps the greatest user of technology to ever live, and it was Apple's great fortune that he also happened to be the company's founder.

Those computers that Ive and Jobs worked…...

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