Apple Swot Analysis Mgt 521

In: Business and Management

Submitted By rjp316
Words 2526
Pages 11
Apple SWOT Analysis
Jamaal Piper
MGT 521
July 4, 2011
Dr. Julie Ballaro

Introduction

Apple Computer, Incorporated have gone through many up and downs to become the successful company that it is today. Co-Founder and current Chief Executive Officer Steve Jobs has been an innovator and strong leader in the direction of the company. A mutual fund manager should invest in Apple due to the track record Apple and Jobs has demonstrated. The following SWOT (strengths, weaknesses, opportunities, and threats) analysis of Apple will illustrate where the company has been and where it is going. Apple has set high standards for their products, which continues to challenge its competitors.

History
Steve Jobs and Steve Wozniak on April 1, 1976, both college dropouts, started Apple Computers. Jobs was a 26-year-old working at Atari and Wozniak was 21. Their partnership began several years earlier when Wozniak, a talented, self-taught electronics engineer, began building boxes that allowed him to make free long-distance phone calls. Several hundred boxers were sold and in 1976 Wozniak was working on another box--the Apple I computer, without keyboard or power supply--for a computer hobbyist club (Finkle & Mallin, 2008). Their original partnership began years earlier when they were designing a box to that could make free long distance phone calls.
In 1976 Wozniak was already working on the first Apple Computer, the Apple I. Later that year the Wozniak began developing the Apple II while Jobs was continuing to work on the marketing campaign and gaining additional capital. Wozniak’s focus was on the engineering and Jobs was focused on building the business. By 1980 Apple went public and introduced the Apple III. Even with difficulties of the Apple III in the early 1980’s, Apple was the first personal computer company to reach $1 billion in sales. In 1983…...

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