Assignment 1: Great Lakes: Great Decisions

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Assignment 1: Great Lakes: Great Decisions
Due Week 2 and worth 240 points

Review the Great Lakes: Great Decisions case study and write a 4-10 page paper in which you:

1.Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political / legal / governmental segments to understand the general environment facing Great Lakes. Describe how Great Lakes will be affected by each of these external factors.
2.Analyze the lead additives industry in the U.S. using the Five Forces of Competition Model. Describe the impact of each of the five (5) forces on the industry and based on this analysis, determine if the industry is attractive or unattractive.
3.Describe who Great Lakes’ immediate, impending, and invisible competitors are and how Great Lakes measures up against these competitors.
4.Describe the main capabilities of Great Lakes.
Your assignment must follow these formatting requirements

•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:

•Identify how the six segments of the general environment affect an industry and its firms.
•Identify the five forces of competition.
•Analyze the external environment…...

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