Aston Case Study

In: Business and Management

Submitted By wenzrockest
Words 4146
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Internal Version for BBS Use Only

Aggi Nauval Hutama Karya Aspal Beton: Entrepreneur Mindset
The entrepreneur process includes all the functions, activities and actions that are the part of perceiving opportunities and creating organizations to pursue them (William Bygrave & Andrew Zacharakis,”Entrepreneurship” 2010) Opening Paragraph Budi Prasetyo, CEO of HK Aston, is preparing big agenda that afternoon. He is busy coordinating big projects of his new office HK Aston. As a subsidiary company of Hutama Karya a State Own Enterprises in construction business, HK Aston have specific mission to be a focus company in managing Asphalt and Steel business. One of the big projects on the pipeline is Tanjung Benoa Toll Road in Bali. First of all HK Aston is a newly startup company set up in 2009 with mission to differentiate services and bring more value to the industry towards better services as a group of businesses. Main purpose setting up subsidiary company with core business of specific services is to gain focus in asphalt services which value added perceive values. HK Aston business operation is still active during the process of spin off from division under Operation Directorate to become full fledge company. Even though setting up a good foundation of strong business need more than just a legal documentation and given business, moreover they must have a strong entrepreneurial spirits towards vision of the new company. In this case Budi will have to manage the three basic questions, “where are we now”, “where do we want to be” and “How to get there”. Those 3 questions will manage the expectation of action to be taken. Budi saw HK Group trust him and the new company plenty of resources ready to be maximize and also a fruitful connection to be explored. Similar with that on the risk side Budi also facing big risk of big projects outside APBN (Anggaran Perencanaan…...

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