Bcom/275 Week 4 Audiance Paper

In: Business and Management

Submitted By reallivedebo
Words 760
Pages 4
DeBrae Jones
Week 4
Individual Assignment
Knowing Your Audience Paper and Communication Release
Austin Matthews


In 2010, 33 miners were trapped in a copper mine for a little over two months. The incident was covered through every world media outlet from televised news broadcast, radio stations, websites, to conventional newspapers. “On Aug. 5, 2010, a gold and copper mine near the northern city of Copiapó, Chile caved in, trapping 33 miners in a chamber about 2,300 feet below the surface. For 17 days, there was no word on their fate. As the days passed, Chileans grew increasingly skeptical that any of the miners had survived — let alone all of them. But when a small bore hole reached the miners’ refuge, they sent up a message telling rescuers they were still alive” (New York Times 2011, October 12). The method in which each news source or media outlet chose to cover and convey the information; can and will determine how the reader, viewer, or listener will translate the received information.

Understanding the Audience

When considering the different roles and people of the audience when transferring information in an informative method; we must begin to try and understand human emotion, religious beliefs/concepts and theories, ethnicity, region, and a host of other components that are key when appealing to the target audience. Knowing who the people are that the message is being conveyed to will ensure the effectiveness and audience appeal of the message. For example; “Many of the miners came bounding out of their rescue capsule as pictures of energy and health, able not only to walk, but, in one case, to leap around, hug everyone in sight and lead cheers. Their apparent robustness was testimony to the rescue diet threaded down to them through the tiny borehole that reached them on Aug. 22, but also to the way they…...

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