Brand Audit

In: Business and Management

Submitted By sai007
Words 471
Pages 2
Brand Audit Study for Cements

Dealers, Wholesalers, Retailers/ Engineers

Dear Dealer,

This study is a research conducted by students of Siva Sivani Institute of Management to understand Dealers perceptions towards various cement brands. The data will be used in aggregate form only. The name of dealership will not be mentioned anywhere.

1. Which brand comes to your mind when you hear the word “CEMENT”

________________________________________________________

2. Please name five brands of Cement you can think of

a.______________ b. __________________ c.________________ d._____________

e. ______________

3. Please provide the top three (3) brands that you would most likely to recommend to a customer (1 = Most Favored, 2 = Next Most Favored, 3 = Third Most Favored)

a. Ultratech

b. Ambuja

c. ACC

d. Birla A1

e. Priya

f. Bharti

g. Penna

h. Birla Shakti

Any specific reasons for your preference:

____________________________________________________________

____________________________________________________________

______________________________

4. Name any brand/brands of cement that you have seen in outdoor media (roads, bus stops etc)

____________________________________________________________

__________

5. Identify the brand with the punch line

Majbooti Ka Doosra Naam:___________________________

The Engineers choice:________________________________

3 times stronger: ____________________________________

Build with confidence:________________________________

6. Complete the following words

a. _IR_ A _, b. _L_R_T_ C_ c. B_ _L_ _ 1

7. Who do you think has the highest influence on the customer while deciding the…...

Similar Documents

Brand Audit of Vodafone

...Strategic Brand Management Project | | Submitted to : Dr Lubna Nafees | Submitted by:Ram Narayan 11HR-023Shilpi Pachauri 11HR-027Shravani Kosana 11HR-028Indraneal Balasubramanian 11FN-043Aparna Vyas 11FN-019Prashant Garg 11FN-134 | | | TABLE OF CONTENTS Section one: Brand Campaign Descriptors…………………………………………………..03 1. Brief Description of the campaign……………………………………......................04 2. Communication………………………………………………………………………05 3. Advertising Agency…………………………………………………………………..05 4. Frequency of the campaign and the media used………………………………….......06 Section Two: Campaign Analysis……………………………………………………………07 1. Video………………………………………………………………………………....07 2. Introduction…………………………………………………………………………..07 3. Striking features of the campaign…………………………………………………….08 4. Execution of the campaign…………………………………………………………...09 5. Target Audience……………………………………………………………………...09 6. Critique/Recommendations…………………………………………………………..09 Section Three: Brand analysis………………………………………………………………11 1. Value Proposition…………………………………………………………………….11 2. Brand Essence………………………………………………………………………..11 3. Brand Elements………………………………………………………………………11 4. Vodafone Brand Equity………………………………………………………………12 5. Segmentation……………………………………………............................................13 6. Brand Positioning………………………………………………………………….....13 7.......

Words: 6462 - Pages: 26

Heinz Ketchup - Brand Audit

...HEINZ KETCHUP – BRAND AUDIT Heinz, now an American icon, launched its first Tomato Ketchup in 1876. Driven to produce superior products, Heinz embraced its innovative nature as early as the 1900’s when it introduced the first preservative-free Ketchup in the market. Since then, their customer centric approach has led it to adopt many incremental and transformational innovations such as the upside down bottle and its HeinzSeed Company initiative respectively. Its customer-focused approach to innovation has helped Heinz gain and maintain their position as a global market leader in the Ketchup and Sauces category. Product Type: Star Heinz Ketchup is a star product for the parent company due to its high market share and high growth rate of the category. High Growth Rate: * The global tomato ketchup market is projected to reach US$3.3 billion by 2015. * Ketchup category experienced a 7% growth rate in 2011. * Lifestyle changes such as shift in dietary habits and the rise in adoption of western lifestyle has fueled growth in this category. Additionally, since more women are gaining traction professionally, the lack of time has led to abandonment of traditional food eating habits and an increased consumption of fast food hence positively influencing the demand for tomato ketchup. High Market Share: * Heinz Ketchup has the #1 or #2 market position in more than 50 countries. As per data released by Euromonitor in 2011, Heinz enjoys the market leader......

Words: 1813 - Pages: 8

Red Bull Brand Audit

...BRAND AUDIT- RED BULL Index Table of Contents Introduction to brand audit.................................................................................................. 1 1.Background of energy drinks ................................................................................................. 3 2. Market analysis of energy drinks ………………………………………………………………………………. 4 3.Red Bull……………………………………………………………………………………………………………………………. 7 4.Integrated marketing communication channels………………….……………………………..………….13 5.Survey Analysis……….……………………………………………………………….…………………..……………….22 6.Red Bull brand………………………………………………………………………………………………………….……29 7.Competitor analysis………………………………………………………………………………………………………..38 8.Red Bull positioning…………………………………………………………………………………………………..….40 9.SWOT analysis……………………………………………………………………………………………………….………42 10.PESTEL analysis……………………………………………………………………………………………………..…….43 11.Supply and distribution of red bull………………………………………………………………………….…….45 12.Red bull in news…………………………………………………………………………………………………………....46 13.Reccomendations…………………………………………………………………………………………………………. 50 References Exhibit(survey questions)………………………………………………………………………………………………….53 2 INTRODUCTION TO BRAND AUDIT A brand audit is a thorough examination of a brand’s current position in an industry compared to its competitors and the examination of its effectiveness. When it comes to brand auditing, five questions should be carefully examined and assessed. These five questions are how well......

Words: 8752 - Pages: 36

Casuarina Curry - Brand Audit

...2013 Brand Audit: Casuarina Curry By Ashwin Joseph Ashwin Zenev Jerome Balaji Balakrishnan Madhumita Srinivasan 12772487 12774782 12770282 12772343 Submitted To : Dr. Lisa Tombalabkian EXECUTIVE SUMMARY Extant branding literature holds that, strong brands evoke brand associations that are differentiated readily from direct competitors. Additionally, brand theory asserts that the most powerful and enduring consumer-based brand associations deal with the intangible or abstract characteristics of the product or service, rather than its functional or tangible attributes. To be able to understand why and how consumers evaluate Casuarina Curry as a brand, we need a deeper understanding of the brand associations consumers develop when they use or come into contact with the brand, because brand equity is greatly influenced by the associations consumers develop. The purpose of this Brand Audit was to develop a better understanding of the meaning of Casuarina Curry as a restaurant brand. To achieve its purpose, a multi-method research was designed to: (1) explore and examine brand associations and awareness of Casuarina Curry as described by consumers, and (2) understand the extent to which the identified dimensions of Casuarina Curry play a role in the performance of the Casuarina Curry brand. To effectively build the Brand Inventory, we interviewed the Director of Casuarina Curry.Through a customer survey, analysis results indicated that: Casuarina Curry had High Brand......

Words: 6007 - Pages: 25

Brand Audit Mobilink

...ANALYSIS 13 Brand Awareness 15 Brand usage 19 Brand consideration 24 BRAND POSITIONING 26 OVERALL POSITIONING ANALYSIS 33 IDEAL PACKAGE 34 WILLINGNESS TO PAY PRICE PREMIUM 36 ANALYSIS OF ADVERTISING MODULE 37 Analysis of Mobilink ad 40 Analysis of Glow by Warid ad 42 Analysis of Telenor ad 44 Overall Advertising Analysis 46 LIFESTYLE ANALYSIS 46 RECOMMENDATIONS 49 REFERENCES 50 APPENDIX 51   LIST OF TABLES Table 1 Kish Social Economic Class Grid 12 Table 2 Mobile Phone Category Analysis 14 Table 3 Mobile Phone Category Analysis across SECs 14 Table 4 Crosstab TOM and SEC 15 Table 5 Crosstab Spontaneous Awareness and SEC 15 Table 6 Crosstab Aided Awareness and SEC 16 Table 7 Crosstab Advertisement Recall and SEC 17 Table 8 Crosstab First Favorite and SEC 17 Table 9 Crosstab Second Favorite and SEC 18 Table 10 Crosstab Brand Recommended and SEC 19 Table 11 Crosstab Brand Ever Used and SEC 19 Table 12 Crosstab past Six Months and SEC 20 Table 13 Crosstab past Three Months and SEC 20 Table 14 Crosstab Brand Used Most Often and SEC 21 Table 15 Crosstab Brand Currently Using and SEC 22 Table 16 Crosstab Previous Brand and SEC 22 Table 17 Crosstab Previous Brand and Age 23 Table 18 Brand Currently Used and SEC 24 Table 19 Crosstab Brand Plan to use in Future and SEC 24 Table 20 Crosstab Brand Plan not to use in Future and SEC 25 Table 21 Brand Market leader and SEC 26 Table 22 Brand for Lively People and SEC 26 Table 23 Trustworthy Brand......

Words: 13372 - Pages: 54

Brand Audit

...Objective for Brand Audit The task assigned for our Brand Management Project is to conduct a Brand Audit of any existing brand and discuss any social cultural or ethical issues faced by the brand along with he brands market, Consumer Profile, Competitors profile, brand Inventory, Brand equity, core brand Values and assess its strengths, weaknesses and opportunities. Introduction to Brand (Brand Self Analysis) Tarang is a specialized tea creamer, operating in Dairy Industry which was launched in year 2007. Tarang tea-whitener is production of Engro Foods and is currently Pakistan's Number 1 tea-whitening brand. Tarang is a specialized tea creamer that makes the perfect cup of tea guaranteed to transport tea-lovers into a state of sheer bliss any time of the day. The brand has revolutionized the Pakistan Dairy Industry. It is presently the Leader and the biggest player of entire Dairy Industry of Pakistan, in terms of VALUE and EQUITY which is bigger than any other tetra pack milk sold in Pakistan currently. Its share in the Dairy industry is even larger than Engro Food’s own packaged full cream milk Olpers, and Nestlé’s Milk pack. Tarang tea-whitener is the only tea-creamer that combines convenience with lasting quality and real value for money. It is available in liquid and powder formats that further extend the brand's appeal to a wider audience. Since the launch of the brand in year 2007, Tarang......

Words: 2184 - Pages: 9

Tesla Brand Audit

...Brand Audit of TESLA Motor’s Owner The owner and director of Tesla Motor’s is Elon Musk, a South African born Canadian American, Inventor, Business magnate and global investor. (Johnston, 2014) His initial rise to Global success was due to his company PayPal which generated huge revenue providing secure monetary transactions online. PayPal was sold to eBay for 1.5 billion dollars in the year 2000. (Bellis, 2014) History Tesla Motor’s was started in 2003 by American entrepreneurs Martin Eberhard and Marc Tarpenning, The name Tesla giving reference to the great electronic Inventor Nikola Tesla. The company was founded in the Silicon Valley, California. In 2004 Elon musk became the chief financial officer after contributing more than 30 million to the new Project aiming to develop the first electric sports car. (Schreiber, 2014) By 2007 Eberhard moved to join the advisory board of Tesla and Elon Musk took over as the CEO. It was not until 2008 until Tesla released its first car called the “Roadster” the first completely electric car. This car was able to achieve up to 245 miles (394 km) on a single battery charge. This was a huge land mark for the electric car’s feasibility in such a competitive and stagnant Automotive Market. With an acceleration of 0-60 miles (94km) in less than 4 seconds and a top speed of 125 miles (200km) this car proved to be competitive in the sports car category. (Schreiber, 2014) Products and Service Currently in 2014 the only tesla car......

Words: 3368 - Pages: 14

Brand Audit Mortein

...Brand Audit Report: MORTEIN [Year] hynix computer [Pick the date] Declaration Hereby I, Rauha Rafiq, declare that this research report is my own original work and that all sources have been accurately reported and acknowledged, and that this document has not previously in its entirety or in part been submitted at any university in order to obtain an academic qualification. Abstract The main question addressed in this research study is ‘How can Mortein improve upon their current brand image and subsequent brand positioning. It was therefore considered necessary for the author of this research project to effectively be able to uncover the current health of the Mortein brand. A brand audit was therefore performed on the corporate Mortein brand. Brand audits are qualitative snapshots of the current position of the brand in terms of the current perceptions of the target audience and it is important to perform them on a regular basis as target audiences may evolve over time. Through performing a brand audit, the manufacturers / marketers of the brand in question will gain a better understanding of the current problems, desires and needs of the target audience in question. The information obtained from such an audit is valuable for the organization / brand as it allows them to determine whether a costly and time-consuming process such as a brand repositioning is necessary, as well as providing valuable market research which can lead to a viable and sustainable......

Words: 1713 - Pages: 7

Brand Audit

...SHOP BRAND AUDIT Final Project Zuzana Gáliková Kristína Masaryková Course: Brand Value Management 2015/ 2016 Contents 1. ANALYSIS OF THE BODY SHOP .................................................................................................... 3 1.1 Introduction ................................................................................................................................... 3 1.2 Competitors ................................................................................................................................... 4 1.3 Market segment ............................................................................................................................. 5 1.4 Brand strategy ............................................................................................................................... 5 1.5 Positioning and brand elements .................................................................................................... 7 1.6 Marketing mix elements................................................................................................................ 9 ................................................................................................................................................................ 10 2. BRAND BUILDING ASSESSEMENT ............................................................................................. 11 2.1 2.2 Brand......

Words: 4539 - Pages: 19

Bmw Brand Audit

...BMW Brand Audit 1. Company and Market Analysis Dating back to almost a century ago, BMW has had a hand in the transportation industry in many ways. From manufacturing one of the first aircraft carriers, to then manufacturing the motorcycle, and now a luxury car manufacturer, BMW has created a well-respected and recognized reputation in the automobile industry. Entering the automobile industry in 1929, it did not take long for BMW to begin designing sports cars. In 1936, BMW began production of what was known as the 328 sports cars. The company now offers numerous vehicles to accommodate for each individuals needs. Almost twenty years ago, BMW acquired Rolls Royce. Many people consider BMW as a more “everyday” car when comparing to Rolls Royce, however, amongst the majority of the population, a BMW is considered a luxury vehicle. Anyone who has owned, or even driven in a BMW would attest to this. In the past 5 years, BMW has increased sales over 12% annually and are continuing down this path of success. BMW holds the highest market share percentage at 23.6% in the U.S. luxury segment. Innovation and manufacturing advancement such as the BMW i3 electric vehicle has brought greater success than expected. Less than a year after it was available to consumers, it became the best-selling electric car in Germany. 2. Brand Essence When the name BMW crosses someone’s mind, he/she may think of the following categories: luxurious, Innovation, speed, and user friendly. As one......

Words: 786 - Pages: 4

Brand Audit

...PLATINUM CONSULTANCY BRAND AUDIT REPORT ON TOYOTA SUBMITTED TO: SUBMITTED BY: Dr Kokil Jain Manisha Singh Shanu Garg Ishaan Chaudhary Amber Jain Akshay Bhandula Utkarsha INTRODUCTION : Toyota Motor Corporation, commonly known as Toyota and abbreviated as TMC, is a multinational automaker headquartered in Toyota, Aichi, Japan. It is the world's third largest automobile manufacturer by sales and production. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors, along with several......

Words: 5506 - Pages: 23

Starbucks Brand Audit

...Starbucks  Coffee   Brand  Audit   Simon  Mc  Nally       Simon Mc Nally   Table  of  Contents   Starbucks Brand Audit May 10th 2010 Company Analysis ..................................................................................................................................3   Market Analysis ......................................................................................................................................3   Brand Analysis ........................................................................................................................................4   Consumer Analysis .................................................................................................................................5   Competitor Analysis...............................................................................................................................6   Strategy .....................................................................................................................................................7   Key Fact .............................................................................................................................................................. 7   Target Group ..................................................................................................................................................... 7   Proposition...............

Words: 3608 - Pages: 15

Tapal Brand Audit

...our Brand Audit on “Tapal”, we would like to take the opportunity to acknowledge the contributions of a n umber of people who helped in understanding and making this report a reality. Foremost, to Almighty Allah who blessed us with strength and ability to complete the report. Further We would like to appreciate the valuable contribution of our instructor, Dr. Kamran Siddqui, who believed in our knowledge, encouraged us at every step and also for his useful guidance and expertise which helped us put our best foot forward. This is his believe in us that today we are able to present and created this report successfully. We have tried our best efforts to prove ourselves up to the standards and the level expected. We are also thankful to all the respondents who took part in the research survey Thank you all! Table of Contents 1. INTRODUCTION - 7 - Introduction - 7 - Need of study - 7 - Target Audience - 8 - 2. Research methodology - 8 - Introduction - 8 - Research Questions - 8 - Research Methodology - 9 - Sampling Design - 9 - Target Population - 9 - Sampling Frame - 9 - Sampling Technique - 9 - Sample Size - 10 - Research Instrument - 10 - Association Technique - 10 - Construction Technique - 10 - Procedure - 10 - Data collection and screening procedure - 10 - Data Entryc………………………………………………………………………...…_10_ 3. Brand Audit Report……………………………………………………………………..-11- Introduction……………………………………………………………………………-11- ......

Words: 4681 - Pages: 19

Canon Brand Audit

...Brand Audit of Canon Brand audit is a comprehensive examination of a brand to discover its sources of brand equity. Just like we learnt about financial auditing, which gives us a report stating the financial health of an organization the same idea is applied in marketing. Product features: 1. Resolution 2. Lens 3. Viewfinder 4. ISO 5. Shutter 6. Dimensions 7. Weight 8. Price 9. In-built flash Brand Inventory: The purpose of brand inventory is to provide a current, comprehensive profile of how the products of the company are lined. It has been explained in the previous chapters. Another purpose of brand inventory is to list out the pricing, distribution and communication done by the company for their products. Canon has a mix of print, tv ads, special offers and sales promotion activities in their marketing communication basket. Relatively, tv ads are more prominent as their communication medium. For the 100th century of Sachin Tendulkar, canon has planned to have a competition between loyal users of canon cameras. The winner of the competition will get gifts and chance to meet Sachin Tendulkar in person. They have had a close relation with cricket in India. Canon sponsored IPL and their PowerShot range was promoted through this. Every 4 or 6 that was hit, was termed as a PowerShot. Canon has around 300 primary level channel partners, 13 National Retail chain partners, 4 Level IV Master Service Centres;......

Words: 2042 - Pages: 9

Rolex Brand Audit

...Brand Management Brand Audit Term Project Contents Brand Audit 4 Brand Inventory 5 History 5 Company Profile 5 Collection 6 Current Positioning In The Marketplace 7 Communication strategy 7 Celebrity endorsement 7 Mystery 8 Product-Related Attributes 8 Pricing and Distribution Strategy 9 * Brand report card 9 Brand Exploratory 10 Customer Knowledge 10 * Perceptual Map 10 * Image Assosiations 10 Current Sources of Brand Equity 10 Rolex Ambassadors 11 Sports & Culture 11 Philanthropy 11 * Rolex Awards for Enterprise 11 Rolex Young Laureates Program 12 Mentors and Protégés 12 The Customer-Based Brand Equity Pyramid (CBBE) 12 Ambassadors and event 13 SWOT Analysis 14 Weaknesses 14 * Prisoner of its strategy 14 Difficulty to control the brand 14 Threats 14 * Counterfeiting: a threat to equity 14 Youth does not recognize the brand 14 Opportunities 14 * Diversification 14 Strengthen position in emerging markets 15 Building brand community 15 Associate youth with Rolex 15 Connect with Female Customers 15 Corporate Social Responsibility 15 Joint Venture to Support a Cause 16 Rolex iPhone App 16 Rolex Maritime Quarterly on ipad 16 Attacking the counterfeit industry 16 Future of Rolex 17 olex is best known as the premier producer of fine watches in the world. Recognized as an innovator in technology and marketing, the company is credited with establishing the widespread......

Words: 4455 - Pages: 18

30x120cm Jaune Voiture Film Teinté Autocollant Phare Feux Arrière Antibrouillard | BEAST Show Time | A Ovelha Negra (Hrútar / Rams) 2015