Business English Certificate

In: English and Literature

Submitted By Dalian
Words 1016
Pages 5
Structuring your Part A assignment:
Your Part A assignment should have three clear sections: 1. Introduction 2. Description 3. Conclusions

1. Introduction (Information):
Introduce the graph. What is the graph about? What information does it present? When was it published? By whom is it published? Where is it situated? What time period does it cover? What does it indicate/measure? (what units of measure etc) .

2. Description (Observation):
Describe the graph in relative detail (see example below), using business English vocabulary and terminology.
What do we mean by relative detail? As a rule thumb, if you were to read your description to someone on the phone they would be able to visualize your graph quite clearly!

Tip: Be sure to quantify!
When describing data expressed in graphs, your reference points are the actual changes in the graph behaviour or the ‘trends’. In other words, your focus is the duration and quantity of a particular movement in the graph line, until that movement changes, either increasing or decreasing in degree.

Hence, each movement or trend is best described by means of concise sentences, commencing with the ‘WHEN’ first followed by the “HOW MUCH’ and the ‘FOR HOW LONG’. This, however, is where the graph jargon comes into it for without the appropriate descriptive terminology we cannot describe graph behaviour, or indeed any trends, in a clear professional manner.

Graph A: Hotel X Occupancy Rate (OR) 201- 100 | | | | | | | | | | | | | | | | | | | | | | | | | 90 | | | | | | | | | | | | | | | | | | | | | | | | | 80 | | | | | | | | | | | | | | | | | | | | | | | | | 70 | | | | | | | | | | | | | | | | | | | | | | | | | 60 | | | | | | | | | | | | | | | | | | | | | | | | |…...

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