Business Proposal

In: Business and Management

Submitted By GEORGEG
Words 2419
Pages 10
Business Proposal: A Spa
George Davies

[Insert Course Name Here]

[Insert Instructor Name Here]

August 2, 2010

The business which I am purposing is called the Escapes Spa which will be located in Chicago, Illinois due to the stronger business climate and economic environment in the Midwest currently. This spa will include a variety of services, products and experiences, which will be discussed under the Business Description and the tagline will be “Your body’s escape from the rigors of city life.” This is an industry that has continued to thrive and grow despite the economic downturn, since people will look for ways to feel good and improve their appearance even when times are a little tougher. (This will be discussed further under the market analysis) I will continue by discussing the details of my business, the competitors currently operating spas in Chicago, and the marketing concepts behind this business. I believe this is a business that would be very successful, and my proposal is explained below.

Business Description

The type of business I am proposing, a spa business, will provide a variety of products and services to our customers. The mission or purpose of the business will be to help people of all walks of life find relaxation, healing and enjoyment in services and products designed to make them feel better and improve their quality of life. The form of ownership will be a sole proprietorship, with me acting as the president of the company. In addition, I will have a variety of staff working in the spa, including hair stylists, nail technicians, estheticians, massage therapists, acupuncturists and holistic medicine experts. The general market area will be the city where the spa is located, which will initially be Chicago, Illinois, as well as the surrounding areas and suburbs. The hope would be that we could potentially…...

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