Caffe Bene

In: Other Topics

Submitted By weeewe
Words 364
Pages 2
Question * What do you know about your competitors?

Background * 1652: first coffee shop opened in Britain * hotspot for business community * upper-class of business-men * idea of coffee shops spread further through Europe * Italy (1654) * Paris (1672) * Germany (1673) * coffee shops were established in American as it was colonized * Tontine Coffee House (1792) location for New York Stock Exchange * Coffee shop vs. coffee house * Coffee house – restaurant with food (serves coffee)

Competitors * Starbucks- * Coffeehouse chain based in Seattle, Washington * Largest coffeehouse in the world * 19,555 stores (12,811 in US) * First store in Pike Place Market in Seattle (March 30, 1971) * Pro: * Large of number of stores * Loyal customers * Membership * Brand image high-end * Brand experience that extends beyond products * Customer service * Unique drink names * Elegant looking stores * Premium quality coffee & related products * Company ideals of social responsibility towards the community and the environment * Progressive personnel policies * Cons: * Lack of food choices * No one goes to Starbucks for a meal * Prone to image distortion because of the large number of stores * Prone to lawsuits because it is a large company * Must work hard to maintain its place as the largest coffee shop chain * Dunkin Donuts- * Founded in 1950 in Quincy, Massachusetts * Originally focused on doughnuts and other baked goods * Half of business comes from coffee sales * More than 10,000 stores worldwide (6,700 in US) * Often paired with…...

Similar Documents

Business Strategy Paper

...satisfaction have been with|& Rudelius, 2005, p. 74). |obtain the largest market share| | |the firm for more than 3 years and are | |of this demographic along with | | |firms where the sales and customer service| |usable marketing materials for | | |departments are primary users of the CRM | |local clubs through which we | | |product. | |can advertise to these women. | |Key external trends such as |TeraTech may be a dominant player in the |“In developing a marketing|At Caffé, we entered | |Competitive Forces |CRM field, but competition is increasing |program, companies must |an existing competitive field | | |and the fact that customers are |consider the factors that |knowing that we needed to | | |dissatisfied with TeraTech’s service bodes|drive competition: entry, |create a program that would be | | |ill for the firm’s future. CEO Jack Dwyer |bargaining power of buyers|difficult for our competitors | | |and his team must find ways to solidify |and suppliers, existing |to duplicate. We designed a | | |the......

Words: 1303 - Pages: 6

Caffe Nero Promotion

...eight year’s running - Allegra Report * 2002 - 2009 Ranked ‘best coffee quality’ for eight year’s running – Allegra Report * 2003 "The traditional Italian Cafè" - Egon Ronay * 2005
  Coffee Bar Sandwich Retailer of the Year – The British Sandwich Industry 
  * 2005 “Best Concept” – Retailers’ Retailer of the Year Awards * 2005
  “Top Italian coffee served by people who seem to know how to do it the Italian way” – Harden’s London Restaurants Guide * 2007 “Hot, strong and delicious Coffee” – Harden’s Guide to Best London Restaurants * 2007 Caffè Nero “Hero Brand” award – Peach Network 
  * 2007 Voted one of Eat Out’s Top 50 Food Service Operators – Eat Out Magazine 
  * 2008 “Caffe Nero had the wit and vision to wisely cultivate a more enduring, sophisticated European Image” – Sunday Herald 
  * 2008 “UK Coffee Operators rank Caffe Nero as the most respected coffee brand” – Allegra Strategies * 2009 Most Admired Coffee Chain Brand UK and Ireland – Allegra Strategies European Coffee Symposium
  * 2010 Runner up Coffee Bar Sandwich of The Year – The British Sandwich Industry * * 2010 Train to Gain Large Employer of the Year - Skills for London * 2012 DBA Award......

Words: 278 - Pages: 2

Caffe

...Why study abroad? 10 reasons why you should study in a foreign country Have you considered studying abroad, but are not sure whether it's worth your time? If you ask anybody who has studied abroad, he or she will most certainly tell you that it is a life-changing experience and one of the most rewarding things he or she has ever done. Perhaps you're not certain what benefits you can reap from an extended stay in a foreign country. Here are 10 very excellent reasons why you should take the plunge: 1. Study abroad is the optimal way to learn a language. There is no better and more effective way to learn a language than to be immersed in a culture that speaks the language you are learning. You're surrounded by the language on a daily basis and are seeing and hearing it in the proper cultural context. Language learning happens most quickly under these circumstances. [Read why you should learn a language.] 2. Study abroad provides the opportunity to travel. Weekends and academic breaks allow you to venture out and explore your surroundings - both your immediate and more distant surroundings. Since studying abroad often puts you on a completely different continent, you are much closer to places you might otherwise not have had the opportunity to visit. Some more structured study abroad programs even have field trips planned in or around the curriculum. 3. Study abroad allows you get to know another culture first-hand. Cultural differences are more than just differences in......

Words: 829 - Pages: 4

Nastro

...ÑêÍçè. ÑêÍçàòý. ÑêÍçè. ÑêÍçàòý. Ïýð ïüÿ÷Ñðý... Ðàçðåøèòå ïðåäñòàâèòüñÿ: Èâàíîâ Îëåã, ñîöèîëîã. Î÷åíü ïðèÿòíî. Î÷åíü ðàä(à). È ìíå òîæå... Ðàä(à) ñ Âàìè (âàìè) ïîçíàêîìèòüñÿ. Ìû óæå âñòðå÷àëèñü. Ìû óæå çíàêîìû. Âàøå ëèöî ìíå çíàêîìî. Âû ìåíÿ íå óçíàåòå? ß ìíîãî ñëûøàë (ñëûøàëà) î Âàñ (âàñ). Sia così gentile... Ñèà êîçÅ äæåíòÅëå (siate così gentili)... (ñüÕòý êîçÅ äæåíòÅëè)... Ñêàæèòå (íà Âû, íà Mi dica (ditemi), per Ìè äÅêà (äÅòýìè), âû), ïîæàëóéñòà... favore... ïýð ôàâËðý... Íå ìîãëè áû Âû (âû) ñêàçàòü ìíå... Ïîñëóøàéòå (íà Âû, íà âû)... Âû êî ìíå? Ñëóøàþ Âàñ (âàñ). Ïðîñòèòå (íà Âû, íà âû), ÿ íå ðàññëûøàë(à). Potrebbe (potreste) dirmi... Senta (sentite), per piacere... Dice a me? Dica (dite) pure. Scusi (scusate), non ho inteso bene. ÏîòðÑááý (ïîòðÑñòý) äÅðìè... ÑÑíòà (ñýíòÅòý), ïýð ïüÿ÷Ñðý... ÄÅ÷ý à ìý? ÄÅêà (äÅòý) ïÍðý. ÑêÍçè (ñêóç¿òý), íîí î èíòÑçî áÑíý. La Sua faccia non mi Ëà ÑÍà ô¿÷÷à íîí è nuova. ìè ý íóËâà. Lei non mi riconosce? Ho sentito parlare molto di Lei (voi). Ëýé íîí ìè ðèêîíËøý? Î ñýíòÅòî ïàðë¿ðý ìËëüòî äè Ëýé (âîé). Ïîâòîðèòå (íà Âû, Ripeta (ripetete), per ÐèïÑòà (ðèïýòÑòý), íà âû), ïîæàëóéñòà. favore. ïýð ôàâËðý. ×òî Âû (âû) ñêàçàëè? Che cosa ha (avete) detto? Êý êËçà à (àâÑòý) äÑòòî? 12 Äåâóøêà! Ìîëîäîé ÷åëîâåê! Äðóçüÿ! Ðåáÿòà! Ãðàæäàíå ïàññàæèðû! Ãðàæäàíå ïàññàæèðû! (íà òåïëîõîäå) Êîëëåãè! ×àñòü I Signorina! Signore! Amici! Ragazzi! Signori viaggiatori! Signori crocieristi! ÑèíüîðÅíà! ÑèíüËðý! ÀìÅ÷è! Ðàã¿ööè! ÑèíüËðè âüÿäæàòËðè!......

Words: 39180 - Pages: 157

Student

...quality food with a good reasonable price. A new business could establish itself there if it can only beat the fast food restaurants in Jeddah, which is another major issue as people in Jeddah love their fast food therefore their advertising must be persuasive and eye catching as to obtain as many customers and create a customer base. (These are the most known restaurants in Jeddah there are more*) (These are the most known restaurants in Jeddah there are more*) Shawaya House Shawaya House Aseil Saudi Restaurant Abu Zaid Restaurant Aseil Saudi Restaurant Aseil Saudi Restaurant Abu Zaid Restaurant Aseil Saudi Restaurant Gooozy Talah for dates Gooozy Talah for dates Market GAP Market GAP Caffe Aroma Nosh Lounge Caffe Aroma Nosh Lounge Deratna Restaurant And Kitchen Baladi Bait Al Mathbi Deratna Restaurant And Kitchen Baladi Bait Al Mathbi Multaqa Rosewood Hotel Hilton Hotel Multaqa Rosewood Hotel Hilton Hotel International cuisine International cuisine National Food National Food Expensive Expensive Cheap Cheap Market Map for a restaurant in Jeddah, Saudi Arabia Market Map for a restaurant in Jeddah, Saudi Arabia...

Words: 343 - Pages: 2

Pinocchio

...il suo burattino (и мастерить своего деревянного человечка). – Che nome gli metterò (какое имя ему дам)? – disse fra sé e sé (сказал, подумал про себя: „сказал между собой“). – Lo voglio chiamar (его хочу назвать) Pinocchio. Questo nome gli porterà fortuna (это имя ему принесет счастье). Ho conosciuto (я знал) una famiglia intera (целую семью) di Pinocchi: Pinocchio il padre (отец), Pinocchia la madre (мать) e Pinocchi i ragazzi (дети), e tutti se la passavano bene (и все жили в свое удовольствие: „и все себе ее /жизнь/ проводили хорошо“: passarsela bene – наслаждаться жизнью). Il più ricco di loro (самый богатый из них) chiedeva l'elemosina (просил милостыню). 2 Appena entrato in casa, Geppetto prese subito gli arnesi e si pose a intagliare e a fabbricare il suo burattino. – Che nome gli metterò? – disse fra sé e sé. – Lo voglio chiamar Pinocchio. Questo nome gli porterà fortuna. Ho conosciuto una famiglia intera di Pinocchi: Pinocchio il padre, Pinocchia la madre e Pinocchi i ragazzi, e tutti se la passavano bene. Il più ricco di loro chiedeva l'elemosina. 3 Quando ebbe trovato il nome al suo burattino (когда нашел имя своему деревянному человечку), allora cominciò (тогда начал) a lavorare a buono (работать, трудиться как следует; buono – хорошо), e gli fece subito (и ему сделал сразу) i capelli (волосы), poi la fronte (потом лоб), poi gli occhi (глаза). Fatti gli occhi (сделав глаза: „сделанные глаза = как только глаза были сделаны“), figuratevi (представьте......

Words: 120479 - Pages: 482

In-Depth Interview

...attention on? You should feel peaceful and relaxing. So everything in design and atmosphere should give you that feeling. SEZEN KURTARICI (32, MARRIED) * Do you work part time or full time? I work full time at a pharmaceutical company. * Can you please give us your approximate monthly income? I earn 4000 something per month. * How often do you drink coffee? I at least drink one cup of coffee every day. * Which hours during the day you prefer to drink coffee? I prepare my own coffee at home for breakfast usually with coffee beans which I buy from coffee stores. If I don’t have time I surely go to Caffe Nero which is very close to my work at noons. I also like to buy coffee beans during my business trip and make my own coffee. * Which coffee shops do you usually make your purchase from? My answer will be Caffe Nero again. Because I think they have the best coffee beans and baristas prepare the coffee manually. It is not like Starbucks’ automatic machine coffees. As a matter of fact once I asked why their coffee is much better than Starbucks. They replied me that it was the way they prepare it. * What do you think about service quality? It is absolutely very warmhearted. Baristas make eye contact with you, they smile at you, they serve very gently, they are focus on to make you happy not just sell a coffee immediately. First thing that most important for them is not speed. * What do you think about the cleanliness......

Words: 1409 - Pages: 6

Signor

...clientela; 4. I mezzi necessari per l’avvio dell’attivita (risorse umane, locali, investimenti materiali, fornitori e stock); 5. Aspetti finanziari (giro d’affari, margini, liquidita, possibili finanziamenti); 6. Modalita d’ingresso nell’attivita (regole da rispettare, leggi, eventuali certificazioni, norme europee, statuti); 7. Riferimenti (associazioni di categoria, saloni e fiere, fonti d’informazione). 1. Definizione delle attività e caratteristiche di un ristorante etnico Il settore dei ristoranti etnici comprende una vasta gamma di tipologie di locali, accomunati dal fatto che vi si servono i piatti tipici delle cucine dei vari paesi del mondo. Poiche spesso la cucina etnica viene confusa con la cucina tipica di un luogo, e bene chiarire cosa si intendera d’ora in avanti con il termine ristorante etnico: verranno considerati etnici tutti quei ristoranti che, nell’immaginario collettivo, richiamano paesi lontani, esotici e poco conosciuti. Ristoranti, quindi, orientali (giapponesi, cinesi, coreani, pachistani, indiani, thailandesi…), asiatici (afghani, kurdi, siberiani, russi…), arabi (marocchini, tunisini, egiziani, libanesi…), africani e sudamericani (brasiliani, cubani, messicani…). Mangiare etnico significa provare le ricette di paesi stranieri, in ristoranti di lusso, come in chioschi ambulanti e in locali che spesso, oltre al cibo, offrono musiche e spettacoli folkloristici. La scelta e percio molto ampia e non dipende solo dai piatti che si......

Words: 6828 - Pages: 28

Grolsch: Growing Globally

...1 X-CULTURE Me Late Chocolate Challenge Instructions Updated August 19, 2015, latest version Challenge Presented by: Caffè Vergnano, Italy, www.caffevergnano.com More on history and products here. Company contact person: Giovanni Chiappano Junior Export Area Manager S.S. Torino - Asti km. 20 – 10026 Santena (TO) Email: g.chiappano@caffevergnano.com Cell. +39.349.336.3068 Tel. +39.011.94.55.111 Contacting the company: There will be many teams working on the challenge. We would like to buffer our partner company representatives from email overload. If you have questions or need more information from the company, please contact Admin@X-Cuture.org first. Chances are, the answer to your question is already in our database. If not, your question will be forwarded to Caffè Vergnano. X-Culture Webinars We will have an online webinar with Caffè Vergnano on September 18. You will have a chance to meet the company manager(s), learn more about the company, and ask your questions. You will receive an email with the date and time of the webinar and the instructions for how to attend it. About the Company 2014 Turnover: 72.200.000 € Employees: 124 Production lines: 24 Factory surface: 13.500 mq Italian retail clients: 300 Italian clients HORECA: 5000 Export Countries: over 70 Coffee Shops 1882: 80 Caffè Vergnano was founded way back in 1882 and it’s Italy’s most ancient coffee marker. The company began as a small grocery shop in Chieri, a small town just......

Words: 5299 - Pages: 22

Final Draft

...Executive Summary Caffe Vergnano is a reputable coffee shop founded in 1882. The content covered in my paper will outline some marketing tools that will help this café grow and reach more potential customers. A few changes will be suggested in an attempt to promote more social mingling within the shop henceforth, presenting an environment that offers more than just good coffee and food. Caffe Vergnano will not be just your regular coffees shop where individuals go to meet different singles. Caffe Vergnano will develop an extraordinary administration called the structure discussion framework that will be very compelling for permitting singles to meet one another and give them significant knowledge into the other individual through intelligent discussion. The organized framework will give an environment that brings down hindrances and breeds certainty permitting singles to meet different singles and pick up understanding into their identity by method for keen talk. Meeting individuals is one of the biggest obstacles 25-45-year-old singles face. Caffe Vergnano furnishes this gathering with a successful answer for this issue. Situation Analysis Caffe Vergnano has just begun business, and marketing is essential to its success and future profitability.  The shop offers a place for people to meet in a comfortable, person-meeting environment.  The basic market need is place where singles can meet new similar people.  Caffe Vergnano will start to use a sophisticated......

Words: 2441 - Pages: 10

Senilita

...il lettore più ardente (l'aggettivo s'appropria all'autore di Ce vice impuni, la lecture) e ch'è perciò Pratico Mondo per Edunet colui che sa, per propria genialità e per la pratica del pensiero di tanti grandi, come un libro debba essere presentato, devo avere dei motivi fortissimi. Mi sembrerebbe di mutilare il libro privandolo del suo titolo che a me pare possa spiegare e scusare qualche cosa. Quel titolo mi guidò e lo vissi. Rimanga dunque così questo romanzo che ripresento ai lettori con qualche ritocco formale. Trieste, lì 1 marzo 1927 Capitolo primo Subito, con le prime parole che le rivolse, volle avvisarla che non intendeva compromettersi in una relazione troppo seria. Parlò cioè a un dipresso così: - T'amo molto e per il tuo bene desidero ci si metta d'accordo di andare molto cauti. - La parola era tanto prudente ch'era difficile di crederla detta per amore altrui e un po' più franca avrebbe dovuto suonare così: - Mi piaci molto, ma nella mia vita non potrai essere giammai più importante di un giocattolo. Ho altri doveri io, la mia carriera, la mia famiglia. La sua famiglia? Una sola sorella, non ingombrante né fisicamente né Pratico Mondo per Edunet moralmente, piccola e pallida, di qualche anno più giovane di lui, ma più vecchia per carattere o forse per destino. Dei due, era lui l'egoista, il giovine; ella viveva per lui come una madre dimentica di se stessa, ma ciò non impediva a lui di parlarne come di un altro destino importante legato al suo e che pesava......

Words: 63682 - Pages: 255

Other

...situazione ideale; 3.- possibili cause della situazione attuale 4.- ostacoli che si frappongono al raggiungimento di una soluzione; 5.- soluzione, o soluzioni teoriche; 6.- soluzioni pratiche. Alla fine aggiungiamo due riquadri onde evidenziare la soluzione che preferiamo e - qualora lo si ritenga possibile - una soluzione fantasiosa da prendere in considerazione nel caso che in un secondo tempo si renda necessario un nuovo sforzo di immaginazione. 2.- Metodologia Per prima cosa cerchiamo di identificare il problema accertando sia la: “situazione esistente” sia la “situazione che vorremmo”. Identifichiamo poi gli ostacoli che si frappongono al raggiungimento delle soluzioni auspicate e cerchiamo di scoprirne le possibili cause. Facciamo bene attenzione a non impelagarci sulle “posizioni”, cioè nella ricerca di chi è più colpevole dell’altro: il nostro obiettivo è un accordo, NON un giudizio. La ricerca di un colpevole ed i rimproveri uccidono la possibilità di una accordo. Prendiamo in considerazione solo le cause alle quali possiamo ovviare trascurando quelle che non possiamo modificare: eventi passati, religione, situazione geografica, ecc. Inventiamo soluzioni di massima che possono ovviare alle cause che abbiamo identificato. Ad esempio: “misure atte a diminuire la tensione”, “sovranità condivisa”, “jujitsu negoziale”, “adesione all’Unione Europea”, “stato bi-religioso”, “ritiro insediamenti” , “spartizione Gerusalemme”, “Piano saudita”. Chiediamoci se......

Words: 23511 - Pages: 95

Illy Caffe

...premium price for the AAA coffees we buy. Second, we invest in the whole farm assessment and verification process and do not pass this cost on to the farmer. Third, we analyse the data from the TASQ™ assessments and work with the farmers to suggest and make improvements at the farm and regional level. Fourth, we set up technical training and assistance workshops for farmers. Finally, we invest in specific projects in the communities.’ The Nespresso AAA SUSTAINABLE QUALITY™ Program has produced interesting results. In 2005, Volluto, one of the most popular brands, became Grands Crus, the first 100% AAA SUSTAINABLE QUALITY™ coffee in the Nespresso range, as independently verified by the Rainforest Alliance. The next year, in 2006, Caffè Forte for the B2B market was added to the range of Nespresso Grand Crus sourced 100% from the AAA SUSTAINABLE QUALITY™ Program. In 2007, the 30% of the total green coffee beans bought by Nespresso came from the AAA program, and the objective was to reach 50% by 2010. Starbucks: C.A.F.E Practices (Source: Starbucks Web site 2007, and Starbucks ‘Beyond the cup. Highlights of Starbucks Corporate Social Responsibility,’ 2006) Starbucks Coffee Company is the leading retailer, roaster, and brand of specialty coffee in the world, with more than 6,000 retail locations in North America, Latin America, Europe, the Middle East, and the Pacific Rim. Born in 1970 in Seattle, Starbucks is committed to offering its customers the world’s......

Words: 13043 - Pages: 53

Small Business

...1.1 Produce a profile of a selected small business identifying its strengths and weakness. Introduction Caffè Finix Coffee shop is a local coffee shop in Stratford . Near the Stratford college and WestfieldShopping Centre. Caffè Finix Coffee shop Opened in 2009.Caffè Finix coffee shop is a famous daily necessity for local coffee addicts, a place to dream of as you tryto escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all inone. The shop owner is MrKhan. The shop is operate in a 1500 square foot shop within a walking distancefrom the Stratford college. The coffee shop start up fund £ 25000. Their employees 7, all are part time worker. Caffè Finix coffee shop provide coffee, tea and breakfast. SWOT Analysis: SWOT is the first stage of planning and helps decision makers to focus on key issues. SWOTmethod is a key tool for company to officials to formulate strategic plan. SWOT standsfor Strengths, Weaknesses, Opportunities, and Threats. SWOT model analysis factors that areinternal to the business and also factors that affect the company from outside. Strengths andWeaknesses in the SWOT matrix are internal factors. Opportunities and Threats are externalfactors. SWOT is the very popular tool in marketing because it is quick, easy and intuitive.SWOT analysis provides information that is helpful in matching in the firm’s resourceand capabilities to the competitive environment in which it......

Words: 2944 - Pages: 12

Canzone

...Do Sol chi sia stato non si sa Lam Fa Do Sol forse quelli della mala forse la pubblicità Lam Fa hanno ucciso l'Uomo Ragno Do Sol non si sa neanche il perché Lam Fa Do avrà fatto qualche sgarro a qualche industria di caffè Lam Fa Alla centrale della polizia Sol Re il commissario dice che volete che sia Lam Fa quel che è successo non ci fermerà Sol Do Sol Lam Sol il crimine non vin - ce - rà Do Sol ma nelle strade c'è il panico ormai Rem Lam Sol nessuno esce di casa nessuno vuole guai Do Sol ed agli appelli alla calma in TV Rem Lam adesso chi ci crede più Sol Lam hanno ucciso l'Uomo Ragno Do Sol chi sia stato non si sa Lam Fa Do Sol forse quelli della mala forse la pubblicità Lam Fa hanno ucciso l'Uomo Ragno Do Sol non si sa neanche il perché Lam Fa Do avrà fatto qualche sgarro a qualche industria di caffè Lam Fa giù nelle strade si vedono gang Sol Re di ragionieri in doppio petto pieni di stress Lam Fa se non ti vendo mi venderai tu Sol Do Sol Lam Sol per 100 lire o poco più Do Sol le facce di vogue sono miti per...

Words: 389 - Pages: 2

Pantalones cortos | ... And Finally: Black Bolt | PiKA PiKA Movie (2006)