Carrot Smoothie

In: Business and Management

Submitted By elzwatki
Words 854
Pages 4
McDonald’s marketing strategy is the foundation of its organizational strategy and its success. Its marketing mix and strategy are key elements for the organization achieving its mission and goals, which involve improving on its strengths and addressing any weaknesses. McDonald’s continues to keep their marketing and branding edge ahead of the pack by continuing to seek to be innovative and adapt to changing market trends to be successful. McDonald’s strategy is to increase its presence worldwide, and continue to enhance its revenue while expanding into different market segments. Changing cultural values and social forces are compelling McDonald’s to be innovative and explore different markets (Viskovich, 2009, para 6). McDonald’s now has a healthier menu, adding breakfast oatmeal, appealing to a whole new demographic. Most recently, McDonald’s launched a McCafe campaign offering comparable flavors of specialty coffees to Starbucks, but at a much lower price. The Carrot-Orange Smoothie will add to the goal of expanding into different market segments and will market very similar to the new product lines. It will be very important to reach the health conscious consumer.
To promote health, each oatmeal package will include a sticker coupon good for $1.00 off the price of the Carrot-Orange Smoothie. The coupon will have an expiration date two weeks from the date of purchase. This markets to the health conscious consumer that prefers oatmeal over a biscuit, therefore they will most likely prefer the veggie smoothie over an ice cream treat. This marketing strategy will continue at McDonald’s 60 days after the introduction of the veggie smoothie, allowing time for all to enjoy several before they are charged full price.

McDonald’s has been in the news heavily regarding the toys in their Happy Meals for children. A lawsuit filed on behalf of a…...

Similar Documents

Smoothie Market Research (Uk + Ireland)

...consumers? 5 6.2 What are they Buying? 5 6.3 Where are they Buying it? 8 6.4 When are they consuming the product? 8 6.5 How are they consuming the product? 8 6.6 Why are they consuming the product? 9 7. Consumer attitudes to smoothies 9   1. Market Value Smoothies are an increasingly popular way of consuming fruits. In 2006 the smoothie market in the Republic of Ireland (ROI) was worth an estimated €4 (£3) million and between 2002 and 2006, the market grew by 214% (AC Nielson in Amarach Consulting 2007). The smoothie market was estimated to be worth £282 (€354) million in the UK in 2008 (Mintel, 2008). 2. Market Size and Forecast Having seen exponential growth of 159% in volume sales between 2005 and 2007, the smoothies market then saw a dramatic reversal in fortunes with a 36% decline between 2007 and 2009 as consumer spend became increasingly squeezed. Mintel forecasts that this decline will slow in 2010 and the market will experience slow but steady growth thereafter, however not to the extent seen in the mid-2000s where Innocent almost single-handedly grew the category from scratch. Market trends and forecast for smoothie value (current prices) and volume sales, 2005-2015 Source: Mintel 3. Key Players Key brands in the UK and Ireland include the country's first smoothies brand PJ, which launched in 1994, Innocent, and The Juice Company. 4. Market Share It has been an incredibly tough three years for Innocent which has seen its......

Words: 969 - Pages: 4

The Carrot Cake Dessert

...The Carrot Cake Dessert Who would ever think a cake made with a vegetable would turn out to be a delicious dessert that is easy to prepare and serve? My dad’s favorite kind of cake is a carrot cake with cream cheese frosting. This cake is now one of my mom’s famous recipes known to the family, friends and co-workers. The carrot cake was modernized in the sixty’s as our nation began looking for healthier snacks and improving and maintaining a healthier diet. It became one of the nation’s trendiest desserts in the health food department with cream cheese frosting. You can add other ingredients like pineapple, oranges, raisins, coconut, papaya or even rum to give it your own touch that will have others asking for the recipe. Prior to going to the local grocer to pick up your ingredients, you need to make sure you have a list of things you will need. After acquiring all of your ingredients, you must follow the instructions below to make a delicious carrot cake of your own. The first thing that you need to do is gather together all of your ingredients and tools. You will need two bowls, a set of measuring spoons (teaspoons and tablespoons), a measuring cup, a spatula, a thirteen inch rectangle baking pan, and Pam, a non-stick spray. Now that you have your tools, you can start with your ingredients, which consist of two cups and one tablespoon flour, two cups granulated sugar, two teaspoons baking powder, one teaspoon baking soda, one teaspoon salt, and two teaspoons ground...

Words: 1057 - Pages: 5

Marketing Plan for Smoothie Drink making more varieties of FruitLift. Since we will be limited on funds starting off our most valuable resource will be our employees and the way we get our product known. The biggest part of technology that we will use will be the internet. Social Networking is a free way to market towards millions of people. We will create a Facebook and Twitter page for this product, and offer random coupon awards to the people who are fans of the pages. We also plan to create a cellular phone application that keeps track of the nutrients that you consumer through drinking FruitLift. S.W.O.T. Analysis Strengths | Weaknesses | * Healthy Alternative to Gain Energy * Innovative Marketing Team | * Intense Competition in Energy Drink and Fruit Smoothie Market * Lack of Available Funds * Various Alternative Products * Higher Priced Item | Opportunities | Threats | * Reaching Out to Health Conscious People Who Lack a lot of Free Time * Extend Product Line to Form of Energy Shot * Create a Wide Variety of Flavors | * Short Shelf Life * Natural Disasters and Disease Outbreaks in Materials | Strengths The biggest strength for our product is it is a healthy alternative to gain energy. Our energy drinks don’t contain nearly as much caffeine as Red Bull, Rock Star, and Monster’s products have giving us a huge advantage over our competitors. Our competitor’s products and they contain approximately 80 milligrams of caffeine per 8 fluid ounces (Delorey, 11). This is nearly......

Words: 5565 - Pages: 23


... Carrots The carrot (Daucus carota subsp. sativus, Etymology: from Late Latin carōta, from Greek καρότον karōton, originally from the Indo-European root ker- (horn), due to its horn-like shape) is a root vegetable, usually orange in colour, though purple, red, white, and yellow varieties exist. It has a crisp texture when fresh. The most commonly eaten part of a carrot is a taproot, although the greens are edible as well. It is a domesticated form of the wild carrot Daucus carota, native to Europe and southwestern Asia. The domestic carrot has been selectively bred for its greatly enlarged and more palatable, less woody-textured edible taproot. It is a biennial plant which grows a rosette of leaves in the spring and summer, while building up the stout taproot, which stores large amounts of sugars for the plant to flower in the second year. The flowering stem grows to about 1 metre (3 ft) tall, with an umbel of white flowers that produce a fruit called a mericarp by botanists, which is a type of schizocarp. Methods of consumption and Uses Carrots can be eaten in a variety of ways. Only 3% of the β-carotene in raw carrots is released during digestion: this can be improved to 39% by pulping, cooking and adding......

Words: 1059 - Pages: 5


...What is Courtship before? Compare now, courtship before was very formal. Man cannot visit the lady without parents consent or if the ladies parent specially the father don’t like the man the father sit beside his daughter. Never the lady stay somewhere while not yet married. They only stay home and talk inside. Compare Courtship now and before. The courtship before and now has big difference. Before, when a man like a girl the boy goes to the girls’ house and talk to the parents of the one they love to ask for permission to visit their daughter. Or sometimes the boy make “harana” to the girl they loved. Opposite now, sometimes the lady/girl first show motives to the man. They talk anywhere, never know the parents that their children is committed to somebody. What can you say about courtship now and courtship before? For me, the style of courtship before is better than today because before, courtship has high standard though parents are much selfish because they don’t give their children a freedom to choose the one they really love. Courtship now has low standard, low standard because nowadays people loves to do it through text or anywhere. The boys didn’t go to the girls house to owe the girl they love as a sign of their sincerity and respect to the girl and her parents. Do you think marriage now is different from this generation? Marriage now is very different compare before, now the parents just follow on the agreement of their children on how they......

Words: 444 - Pages: 2

Acceptability of Avocado and Coconut as a Healthy Smoothie

...AVOCADO AND YOUNG COCONUT MEAT AS HEALTHY SMOOTHIE Jo V. Ambat Annie Grace A. Bustamante Nico Braselle Casaña Raymond M. de Taza Manche P. Pere A research study presented to the faculty of Home Economics, Vocational and Technical, Education Department, College of Education, Cavite State University, Indang, Cavite in partial fulfilment of the requirements in HRML 24- Research I. Prepared under the supervision of Dr. Editha G. Reyes 1. INTRODUCTION The avocado is colloquially known as the Alligator Pear, reflecting its shape and the leather-like appearance of its skin. Avocado is derived from the Aztec word "ahuacatl". Avocados are the fruit from Persea americana, a tall evergreen tree that can grow up to 65 feet in height. Avocados vary in weight from 8 ounces to 3 pounds depending upon the variety. There are dozens of varieties of avocadoes. The rich and creamy Hass variety is the most popular type of avocado in the United States, and 95% of all avocados grown in the United States are produced in California, original home of the Hass variety. They are generally available throughout the year, they are the most abundant and at their best during the spring and summer in California and in October in Florida. While avocados are technically fruits, we have categorized them here as vegetables since this is how they are usually considered from a culinary perspective. Avocados can make a great base for a high-energy smoothie that will satisfy you and keep you going......

Words: 9835 - Pages: 40

The Reason Why I Started to Eat Carrots

...The Reason Why I Started To Eat Carrots It is Sunday afternoon; I’m hungry and I can’t take off my mind the carrot cake that I eat each year on my birthday. I’m gazing at the splendid vista that my huge picture window offers. It is winter now, and as far I can see, there is no green anywhere in the woods, only the desolate gray that is scattered among the crunchy branches, the dead frozen grass that doesn’t lure the deer to come by and say hi to the window. But here I am, the time is passing, and I have the feeling of being part of a movie playing in slow motion, one that shows my life passing by in front of my eyes, and I can’t touch it. Walking with my head down, suddenly, a sparkle of light on the ground calls my attention; it is a distortion of the sun that deceives me with a fractured hint of a gem that becomes the most important thing to me for the next three seconds. It is a leaf. Here is when the shining leaf took me back to a big moment, that moment in the past that everyone remembers once in a while. Those memories that transport us back to times of happiness. The shining leaf I had rescued has the same brown glazed color of a carrot cake. Those memories are ‘messing’ in my head, just to cause my emotions to emerge. Was this weird or just coincidence? The golden brown color in a carrot cake is the only thing I can think about right now. Yeah, life gives surprises and on this occasion it gives me a trip to the past. I was just five years old. The memories come......

Words: 1146 - Pages: 5

Life Is a Carrot

...By LAWRENCE WRIGHT John Wiley & Sons, Inc.  Read the Review TWO LIVES-- ONE PERSONALITY? A pair of identical twin girls were surrendered to an adoption agency in New York City in the late 1960s. The twins, who are known in psychological literature as Amy and Beth, might have gone through life in obscurity had they not come to the attention of Dr. Peter Neubauer, a prominent psychiatrist at New York University's Psychoanalytic Institute and a director of the Freud Archives. Neubauer believed at the time that twins posed such a burden to parents, and to themselves in the form of certain developmental hazards, that adopted twins were better off being raised separately, with no knowledge of their twinship. Neubauer also recognized the exceptional research possibilities such a separation offered. Studies of twins reared apart are one of the most powerful tools that scholars have to analyze the relative contributions of heredity and environment to the makeup of individual human natures. Identical twins are rare, however, and twins who have been separated and brought up in different families are particularly unusual. Neubauer was aware of a mere handful of studies examining twins reared apart, and in most cases the twins being studied had been separated for only part of their childhoods and were reunited at some point long before the study began. Here was an opportunity to look at twins from the moment they were separated, and to trace them through childhood, observing at......

Words: 6661 - Pages: 27

Smoothie King

... China is the largest exporter($2.21 trillion in 2013) and second large importer($1.95 trillion in 2013) of goods in the world. The socialist market of China is the world's second large economy by nominal GDP and by purchasing power parity after the United States. China main export partners are Hong Kong(17.4%), United States (16.7%), Japan (6.8%) and South Korea($.1%). However, South Korea(9.4%), Japan(8.3%), Taiwan(8.0%), United States (7.85), Australia (5.0%) and Germany (4.8%) are China main import partners in 2013. For the first time in over a century, following the international financial crisis, the U.S. has been displaced as the world's largest industrial producer - this position now being taken by China. This period also witnessed the greatest shift in the balance of global industrial production in such a short period in world economic history. China's industrial output, which includes 220 of world major products such as steel, coal, cotton and cement, continues to accelerate. It is the world's fastest growing major economy with growth rates averaging 10% over the past 30 years. China encounter both recession and expansion period within 2004-2013. |China GDP in current prices | China's industrial output,which includes 220 of world major products such as steel, coal, cotton and cement, continues to accelerate. Statistics show that......

Words: 891 - Pages: 4

Vx-577 Opeartions

... Smoothie Recipes for Weight Loss - 30 Delicious Detox, Cleanse and Green Smoothie Diet Book Troy Adashun Copyright © 2013 Troy Adashun 2 Wait! Before you continue… are you on a diet or want to lose a few pounds? If your answered YES you are not alone. Almost everyone wants to lose 10, 20 or 50 pounds. Unfortunately most of us have no idea how to do it. Yes dieting can work, but starving yourself just leads to frustration and failure. If you've been searching for weight loss tips that really work - you've found the right place. Right now you can get full FREE access to 5 WEIGHT LOSS REPORTS packed full of weight loss secrets, myths and hacks so you can easily and quickly create the body of your dreams. Click here for instant access. Download 5 of the Best Weight Loss Reports to Help You Burn Fat and Get in Shape Fast 100% FREE 13 weight loss myths that will blow your mind. 45 smart, super-effective ways to burn of calories. How to lose 14 pounds in 14 days and keep it off for good! 13 secrets, tricks and cheats that trigger fast fat loss almost instantly. The ultimate guide to losing fat fast without losing your mind. Click Here for Instant Access 3 Disclaimer/Legal Notices All rights reserved. Without limiting the rights under the copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying,...

Words: 4965 - Pages: 20

Smoothie King

...Smoothie King: Information Systems Strayer University Abstract The purpose of this paper is to analyze the case, “Smoothie King”, found in Franchising: An Entrepreneur’s Guide. The writer will identify safe ways to send documents through email. The writer will discuss whether that topic is discussed fully in the case and give his/her reasoning behind it. In addition, the writer will choose three information systems used in the case study and describe the purpose of each and its usefulness to the franchisor/franchisee. Introduction Smoothie King promotes a healthier lifestyle by offering smoothies made with real fruit. They offer 40 different varieties that taste great and are good for you. It is no wonder that they were a hot from the beginning. The smoothie giant has been around since 1987 and began franchising in 1988 (Judd & Justis, 2008). Steve Kuhnau started this mega chain in hopes of remedying his allergies and the rest is history. Smoothie King is among the successful franchises that have utilized information systems to get them to where they are today. Information systems are an important part of the plan for success. There is much to be said about a franchise unit that does not operate using an information system. According to Britannica Online an information system is an integrated set of components for collecting, storing, processing, and communicating information. It is the heartbeat of many franchises and allows owners to...

Words: 1425 - Pages: 6


...3. “ 25 Ways to Achieve Healthy Lifestyle for College Students ” 1. Drink more water 2. Get enough sleep 3. Meditate 4. Exercise 5. Work out different parts of your body 6. Eat more fruits 7. Eat more vegetables 8. Pick bright colored foods 9. Purge negative people from your life 10. Purge negativity from yourself 11. Improve your posture 12. Eat more carrots to help your vision 13. Breathe. Deeply 14. Stop eating when you feel full 15. Live a life with purpose 16. Cut out sugary foods 17. Go organic 18. Cut out soda and caffeine 19. Don’t drink alcohol 20. Bring a water bottle when you go out 21. Stop smoking 22. Avoid passive smoking 23. Go on a vegetarian diet 24. Join classes 25. Hang out with healthy people Essay : to achieve physical fitness, you must be able to perform daily tasks vigorously, while avoiding diseases related to a lack of activity. There are many benefits of physical fitness like endurance, good figure, muscular strength, and flexibility. Some mental benefits include a positive attitude, high self-esteem, and the production of endorphins, which act as a natural painkiller. Physical activity of 30 minutes and more can develop and maintain of our cardiorespiratory fitness ,it also helps in the promotion of healthy muscle, bones and joints. and can prolong the development of heart disease, diabetes and obesity. The most common health problem related to......

Words: 530 - Pages: 3

How to Make a Smoothie

...option you have is to make a quick shake and head out about your day. My Mother in law was the one to show me how to make the perfect smoothie and since the first time, I learned I only improved by making simple mistakes. The smoothies would not come out as good as hers, they would sometimes come out tasting sour or bland. Chunks of ice would fill my straw and that in itself was annoying, the same thing would happen with the frozen grapes or fruits would not be crushed all the way. I am going to explain how to making a smoothie can be an easy process, the tools you will need and how to make it a great smoothie. To make the process easy I would recommend investing in a Ninja Blender, it will help make the perfect smoothie. It has six blades going up the middle of the ninja and aids in crushing everything. I mean everything! Get a bag of seedless grapes from the store and about 6 bananas. Yogurt and keifer can be something you keep in your fridge and other items in you cabinets such as protein powder and sweetener. One bag of grapes will fit into at least six freezer bags, the bananas can be sliced and cut in half before putting into each bag with the grapes. Frozen mixed berries from the store can stay in the package they came in until its time to blend all the ingredients. Freezing the grapes and bananas over night will help the smoothie stay cold. First thing in the morning you will fill your ninja blender by putting in a cup of yogurt , one half of a cup......

Words: 643 - Pages: 3

Carrot or Stick on Ip Management

...* Consider the challenges Tessera faced in commercializing its chip scale packaging technology. What alternative did it have for monetizing these inventions? Were there alternative business models that might have been practical for it to pursue? Tessera’s basic licensing model was to try to maintain carrot licensing and obtain royalties, but switch to stick licensing and ensure the protection of the firm’s rights at a maturity phase of the life cycle of the licensing program, as the licensees begin to gain the capabilities of manufacturing the particular technology and to share the related know-how. The challenges to Tessera’s conventional monetizing majorly came from two changes. First, the case of NTP v. RIM and that of eBay v. MercExchange dramatically increased the failure of injunctions. Second, even though global emerging markets such as China gained manufacturing capabilities, these countries had insufficient infrastructures for intellectual property enforcement. Both of the changes increased infringers who practically would hardly lose their profits, leaving those who keep the IP contracts unfair. One straightforward alternative was to keep innovating ahead of licensees to ensure the competitive advantage. But usually Tessera focused on new packaging development and aggregation of complimentary patents to bargain the otherwise decreasing price. Tessera might have developed more diversified service models by training the employees to......

Words: 295 - Pages: 2

Organic Smoothie Financial Plan

...Part IV -- Budget & Finance for Organic Smoothie Organic Smoothie has initial $25,000 to start this project. Organic Smoothie is seeking an investment of $75,000 for startup of our store. This amount will be used for marketing, utilities, and any new expenses we may incur as a result of production. Organic Smoothie will have an estimated annual revenue growth rate of about 16% per year. Estimated cash receivable for the year is expected to reach $80,000; the remaining revenue will be collected from credit purchases of $125,000 bringing our total revenue to $205,000. This is an estimated number based on comparing to similar businesses year’s earnings. However, we estimate that our real numbers will be higher.  Since we provide seasonal options our revenue should not be impacted because of changes through-out the year. Organic Smoothie Company has designed a business plan for consumer needs for every month of the year with a direct detailed approach considering the freshest produce. Our direct overhead and variable expenses have been applied to all products in our store, to ensure accurate profit. Produce delivery charges, current store costs and maintenance on equipment supply the bulk of our overhead costs. All of our variable expenses include materials and labor. We have three full time employees that cost a total of 46,080 annually. Our overhead expenses are 11,300, for a net income of $147,620. Our expected payback period is 5 years at 5%; investors will receive......

Words: 651 - Pages: 3

Bohemian Rhapsody | Instrumentos e acessórios de terapia de cera | Films 2017