Cars

In: Business and Management

Submitted By kozel999
Words 442
Pages 2
Over the ten days I have asked my blog followers what they think should be the theme of my Alfa Romeo Giulietta advert. Their thoughts have been unanimous. The ad should tie in with my theme throughout the year, namely the ad should be aimed at selling the Giulietta as a family car for real people.

Thirty seconds is such a short time that I am going to be quite definite in my target audience. My advert will be targeted at women and small-to-established families where I believe the Giulietta fits perfectly. These modern women are conventional but each has a strong independent inner voice and also likes to do their own thing.
I am going to make an advert that sells the Alfa Romeo Giulietta as a family car for women who want to have it all. Women who want to do the “family thing” but who really do not want to lose their identity as a “Real Person”. Women who want to immerse the precious years between 30 and 45 in their families, careers and interests that make them happy. Women who are dynamic, who value their friendships, freedom and independence and who take on life’s challenges with strength and poise.

It is hard to summarise my favorite practical features in our much loved Giulietta but for the purposes of the advert I will focus on the the features I believe women (and men) value highly today. I have spoken to so many people in the past year about what they look for in a car and I believe Safety, Space, Style, Price and Reliability are the most important features they look for in a car.
The effects of the Irish and global financial crisis meant we are all increasingly cost conscious. In the current economic environment all consumers are scrutinizing all their purchases, so it’s critical to provide them with reasons why they should buy and Alfa Romeo Giulietta. With fuel prices and motor tax rates recently targeted in the 2012 Budget, the cost of running…...

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