Case Study - Telepizza in Spain

In: Business and Management

Submitted By bwhet17
Words 1300
Pages 6
Brennan Whetstone
MKT-452 – Prof. Johnson
Case Study – TelePizza

Recap: TelePizza is the brainchild of Leopoldo Fernandez, a sales whiz from Cuba. The first TelePizza store opened in 1988 and became a rapid success – by 1993 there were 121 stores throughout Spain. The TelePizza brand was successful for many reasons, one of which being the principles by which the company does business. In terms of management, they start with the hiring process – hiring the right people and hiring young, entrusting employees with high degrees of responsibility along with training opportunities and incentives to succeed. Additionally, their standard of high flexibility allows the company to respond to any new information or changing market conditions. In terms of human resources, TelePizza relied heavily on constant analysis of management and frequent movement among positions to keep talent within the organization and problems to a minimum. Regular visits from senior managers and store supervisors helped maintain contact with personnel where managers receive coaching and communication from upper management. This system allowed TelePizza to grow so rapidly without breaking down HR capabilities. Other workforce challenges TelePizza overcame included keeping employees in high-turnover positions. They did this through raising the responsibilities of delivery employees; delivery personnel would leave coupons in the mailboxes of their segment area and be rewarded based on sales from their section. This would also allow TelePizza to contract data of where sales were frequent and where there were problem areas. A major “brand-builder” of TelePizza was primarily focused on children. One such program, “Magic Club”, was wildly successful. Additionally, invitations to schools to visit TelePizza stores allowed TelePizza to advertise (virtually or free) to every family…...

Similar Documents

Study of Education in the Telecommunication World in Spain

...area of tele- and datacom. EEE is one of eight regional training centers supplying this service. Due to the fact that EEE is to increase its profit next year approximately with 40%, actions are to be taken to reach this target. One of the strategies they come up with is to focus on the existing customers, to make them return to the training center. The staff at EEE has been informed by their customers that the Ericsson training center in Ireland is preferred because of the fact that they offer very good services in their Guest Service besides the training itself. These customer care approach has resulted in that the training center in Ireland has increased its profit, wherefore EEE became very interested in this strategy and wanted me to study the work of Guest Service at the training center in Ireland. This in order to recommend customer care activities for Guest Service at EEE, which is the purpose of this essay. The active role of Guest Service is to be highlighted in this essay by suggesting customer care activities. The theoretical information used are theories from the topics servicemarketing and relationship marketing, as these areas often treat customer care as a marketing method to maximize profit of the organizations. Further, an analyze of both Ericsson Guest Services’ will lead to an understanding of what can be improved at the Guest Service at EEE. Great part of the analyzes is based on interviews made with the personnel at the Guest Service in the training......

Words: 21075 - Pages: 85

Porter's Diamond - Case Analysis of Spain

...[pic] Porter’s Diamond Analysis of Spain (Topic 8) Manuel Gall 6 Elboden Street 7004 South Hobart Strategic Management University of Tasmania Dr. Dallas Hanson Submitted on October 23, 2012 Introduction: Porter (1990) raised the question: “Why does a nation become home base for successful international competitors in an industry?” According to porter’s diamond, the answer lies in four elements, namely the factor conditions, the demand conditions, the related & supporting industries and in the context for firm strategy and rivalry (Fisher, Hughes, Griffin & Pustay 2009). These four factors interact in a self-reinforcing system that essentially determine a nation’s international competitiveness. This theory can be classified as a hybrid between the classical country-based trade theories[1] that emphasise the country’s factor endowments and the more modern firm-based theories[2] that focus on the action of individual companies (Fisher et al 2006). Spain is ranked as 36th out of 144 countries in the actual WEF[3] Global Competitive Report (2012). Thus, it is classified as innovation-driven economy that has reached highest development stage. However, the recent financial crisis has hit Spain, that suffers since years under a structural deficit, on the wrong foot (OECD[4], 2010). As a consequence, Spain recently has had trouble to finance its debt over private capital markets and is......

Words: 1615 - Pages: 7

Telepizza Case Analysis

...The case discusses the strategies that were adopted by Telepizza, which has grown to become the largest pizza chain in Spain with 399 stores and an estimated market share of 62% at the end of 1997 and also underwent international expansion while additionally introducing new concepts such as TeleGrill and TeleOriental (soon to be launched). Telepizza has grown from a single store in 1988 to the largest pizza chain in Spain. There were various success factors that contributed to the rapid growth of TelePizza under the leadership of Leopoldo Fernandez. The same can be summarized as follows:  • TelePizza has always set demanding growth targets and achieved them, which also gave the company a high valuation at the stock market. Under all of the strategies adopted by TelePizza lies an obsessive commitment to grow at every phase. The fact that employees also have stock options further motivated growth. • TelePizza has followed a very unique management philosophy. It focusses on hiring only the best of the lot even for food preparations and delivery inspite of the fact that they generally have high manpower turnover rates. The idea is to hire young inexperienced individuals and provide them with the necessary training and development with related incentives to succeed and move up the ladder in the organization. This is a very different concept from the traditional approach of hiring well experienced employees, which also enables loyalty and motivation as everybody is given an......

Words: 1987 - Pages: 8

Economic Immigration: the Case of Spain

...Икономика с преподаване на Английски език КУРСОВА РАБОТА тема : Economic immigration: the case of Spain Изготвил: Венелина Цветанова Каменова Фак. Ном.: 10114103 Преподавател: Кръстьо Петков 2010 година Съдържание Why did I choose this topic? I. Introduction 1. The term immigration 1.1 The term immigration and the general theories behind it 1.2. Economic migrant 2. Global immigration 3. Immigration in Europe 1. Immigration within Europe 2. Immigration from outside of Europe II. The case of Spain 1. Immigration laws and policies in Spain 2. Main countries from where people emigrate to Spain 1. Bulgarians in Spain 3. Main reasons for choosing Spain III. Conclusion The data used in this project is from year 2005. Why did I choose this topic? Watching half of my classmates applying in foreign universities and many of my friends and family choosing to live abroad in order to have “better life” made me wonder what the reasons behind the migrations are. I was interested in the scientific explanation behind the migration processes. This paper gave me the opportunity to understand the incentives behind people’s decisions and the main reasons, pushing people from our own country. And even if I didn’t choose the case of Spain for my topic it proved to be a very interesting one. I learned many new things while writing......

Words: 4665 - Pages: 19

Case Study Case Study Case Study

...This case study is an excellent example of how different types of parties can be brought together in a large scale transaction and how the original energy of those early meetings can be lost over time. I imagine that when Anthony Athanas was purchasing those old piers back in the 1960s many, if not all, of his colleagues, friends, and family members told him that he was off his rocker. I’m sure Athanas was looking at this land as his family’s ticket to financial prosperity and somewhat of a legacy that he could leave to his descendants for years and years to come. One of the items I wish the case would have divulged is the amount of money that Athanas had invested in the properties. For me this information would have given an insight to his net worth and how much he had riding on this investment. I assume it was substantial given his actions later in the process. Twenty years later Athanas’ dreams came true and all those naysayers were more than likely green with envy. The amount of pride Athanas’ had in his investment at that moment had to have been insurmountable. Being approached by a big time real estate development company and their extremely wealthy client, Hyatt Corporation, must have made Athanas feel larger than life and made him feel like something he isn’t, which is a developer himself. The case doesn’t give much insight into whether Athanas had any representation or anyone consulting him throughout the process. From the beginning, I saw this as matchup...

Words: 1190 - Pages: 5

Case Study

...CASE: 1 GEORGE DAVID George David has been CEO of United Technologies Corporation (UTC) for more than a decade. During that time he has received numerous accolades and awards for his performance as a CEO. Under his leadership UTC, a $343 billion conglomerate whose operating units include manufacturers of elevators (Otis Elevator), aerospace products (including Pratt & Whitney jet engines and Sikorsky helicopters), air conditioning systems, and fire and security systems, has seen earnings grow at 10–14 percent annually—impressive numbers for any company but particularly for a manufacturing enterprise. According to David, a key to United Technologies’ success has been sustained improvements in productivity and product quality. The story goes back to the 1980s when David was running the international operations of Otis Elevator. There he encountered a Japanese engineer, Yuzuru Ito, who had been brought in to determine why a new elevator product was performing poorly. David was impressed with Ito’s methods for identifying quality problems and improving performance. When he was promoted to CEO, David realized that he had to lower the costs and improve the quality of UTC’s products. One of the first things he did was persuade Ito to work for him at UTC. Under David, Ito developed a program for improving product quality and productivity, known as Achieving Competitive Excellence (ACE), which was subsequently rolled out across UTC. The ACE program has been one of......

Words: 3823 - Pages: 16

Case Study

...Nonstop Yacht Case Study Executive Summary This analysis was undertaken in an attempt to evaluate NonStop Yacht’s strategic direction in the Mega-Yacht industry due to the firm’s consistent inability to meet financial expectations.   This case focused its efforts on answering.   This poor financial performance has led the firm’s management to question whether or not a strategic alliance might be a beneficial alternative to their current business model.   To address the firm’s current quandary, this case has answered the following central question:   Should NSY strategically align with key industry players; or, would organic growth be a more beneficial option for generating the additional value needed to once again realign the company with both internal and external expectations? Analysis of the situation focused on three strategic issues found to be key in determining the firm’s strategic options:   NSY’s core competencies; their internal environment which encompasses the firms operations, structure and culture; and how the industry trend of consolidation might affect the firm’s positioning.   Based on a thorough analysis, it is recommended that NSY forgo an alliance with an industry player, instead focusing on organic growth.   This growth is recommended to first begin by reinvigorating their e-commerce approach.   NSY’s website must deliver on the value that was originally intended at the firms inception.   Second, it is recommended that NSY steadily grow their brick and...

Words: 286 - Pages: 2

Case Studies

...GOOD PRACTICE CASE STUDIES IN UNIVERSITY-BUSINESS COOPERATION PART OF THE DG EDUCATION AND CULTURE STUDY ON THE COOPERATION BETWEEN HIGHER EDUCATION INSTITUTIONS AND PUBLIC AND PRIVATE ORGANISATIONS IN EUROPE EUROPEAN COMMISSION Directorate-General for Education and Culture Directorate C: Lifelong learning: higher education and international affairs European Institute of Innovation and Technology; economic partnership Public open tender EAC/37/2009: CONTENTS CONTENTS INTRODUCTION Scope of report Introduction to UBC Elements in the UBC Ecosystem 5 5 5 5 AIMS & METHODOLOGY Introduction Objective Process for selection Basis for selection Countries considered in the selection of the cases Case study partners 7 7 7 7 8 8 9 CASE STUDIES Case study key insights Classification of countries Nature of case study Case study quick-find 10 10 12 12 13 NORTHERN Europe Case 1: SEA, Denmark Case 2: ETM, Estonia Case 3: Demola, Finland Case 4: REAP, Ireland Case 5: Mobility at UL, Latvia Case 6: CSE, Sweden Case 7: SMIL, Sweden Case 8: SPEED, UK Case 9: IDI/Digital City, UK Case 10: Acua Limited, UK 18 19 25 30 35 41 46 52 57 63 70 76 80 84 90 96 EASTERN EUROPE Case 11: GIS, Bulgaria Case 12: TTO Pécs, Hungary Case 13: The Science and Economy Project, Poland Case 14: WCTT, Poland Case 15: Q-PlanNet, Romania 75 1 © Science-to-Business Marketing Research Centre CONTENTS SOUTHERN EUROPE Case 16: MUHC, Malta Case 17: PNICube,......

Words: 60370 - Pages: 242

Case Study

...Product Team Cialis (Validus): Getting Ready to Market Christopher Cashen – 5545586 Date: Monday 18th January 2010 MG511 Strategic Marketing Management Assignment Submission Student Name: Christopher Brendan Cashen – 55455863 MMK1 - MBS in Marketing Cialis (Validus) Case Study Programme: Project Title: Module code: MG511 Lecturer: Project Due Date: Ms. Joanne Lynch 18-Jan-2010 Declaration I the undersigned declare that the project material, which I now submit, is my own work. Any assistance received by way of borrowing from the work of others has been cited and acknowledged within the work. I make this declaration in the knowledge that a breach of the rules pertaining to project submission may carry serious consequences. I am aware that the project will not be accepted unless this form has been handed in along with the project. Signed:_____________________ 2 Table of Contents Introduction – Page:4 External Marketing Audit – Page: The Market – Page: 6-11 Competition – Page: 11 - 14 Internal Marketing Audit – Page: 14 Strategic Issues Analysis – Page: 14 - 21 SWOT Analysis – Page: 21-24 Marketing Objectives – Page: 24 -25 Marketing Mix Decisions – Page: 25 - 29 Organisation and Implementation – Page: 29 -31 Control – Page: 31 -32 Bibliography : 33- 34 4- 6 3 Introduction Through extensive External and Internal analysis, the formulation for the best fit strategy has been developed and refined to suit the resources, culture and......

Words: 11768 - Pages: 48

Telepizza Case Study

...grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? There are several reasons for that in the TP concept: • Management philosophy: TP only hires the best people and puts a lot of effort on development. This leads to an outstanding commitment and high flexibility. People who prove to be capable climb up or become even franchisees (Franchisees are therefore capable and skilled as well) • Human resources: TP has a modern three step approach with recruiting, training and evaluating. They try to match the managers’ mentality to the TP strategy. • Workforce Challenges: Unlike the competitors TP did not try to make pizza delivery as easy as possible. In order to cope with a high employee replacement, TP instead sought to upgrade both its entry-level employees and the responsibilities they handled. Together with performance measurement systems, employees could be evaluated. • Growing sales through service: TP came up with new methods to satisfy customers. Furthermore, employees got trained on acting in customers favour. • Brand building and quality: TP builds up a distinct identity in the customers’ mind by consistent clothes, mopeds and pizza names. Furthermore TP sells side dishes as well. TP offers promotions and a Kid’s Club. They are centrally producing their dough in Spain and buy the other ingredients from two or three manufacturers......

Words: 279 - Pages: 2

Case Study

...Zara Case Study Pre-course Assignment | International Business INTRODUCTION TO THE CASE Zara is a retail chain company which operates in the fashion industry. It's owned by Indixt group in North West Spain. It holds the ownership of some world famous brands such as Massimo Dutti, Pull & Bear, Oysho, Uterqüe, Stradivarius and Bershka. The very first Zara shop was open in 1975 and their specialty is frequent innovation of new product lines. Also they decided not to outsource their production to low-cost countries which is a trend in the same industry. At the same time they followed up a special policy of investing on opening a new store instead of investing on advertising which ultimately causes them to spread their branch network and make their products available everywhere. Zara controls most of the steps on their supply chain. Also they get the customer feedbacks and respond to them in an impressive manner. Through this, they are maintaining a loyal and frequently aware customer base. INTERNATIONAL BUSINESS 1 Pre-course Assignment | International Business CASE QUESTIONS Which theory is the best representative of Zara's internationalization? When considering about the internationalization theories, there are three main theories to be taken in to consideration. 1. The Uppsala internationalization model 2. The transaction cost analysis model 3. The network model The Uppsala Internationalization model In this model, a firm is willing to intensify their......

Words: 2562 - Pages: 11

Case Study

...Inditex is one of the eight-brand groups of the largest fashion retailers, with its headquarters in La Coruna, Spain. The largest brand of Inditex is Zara; they try to keep their customers at mind when bringing new fashion into their stores. The case study goes into talking about how Zara stores setting the starting point for other retailers in making and shipping clothing. Question one ask what are the ways that Inditex guarantee that “fast fashion” is actually fast? The company produces two thirds of the products in a location near Spain, Portugal, and Turkey. This saves the company on transportation cost and faster delivery time. Mr. Isla installed a system where you can monitor sales and order the merchandise. They restock the stores twice a week and they get their merchandise two day after they order it. The clothing is monitored closely and whichever item is popular they send to their designers to recreate the design and then send it to the company’s factories to create more in a mass production. The company added new routes so that store managers get their merchandise on time; the managers have a new device that they can monitor existing and order new merchandise. Question two ask what are the characteristics of a “fast fashion” retailer to customers and store manager, Well Inditex tries to get all their clothing straight from the catwalk to their stores as soon as the new fashion hits the runway, Inditex goal is to have all the latest clothing before their......

Words: 284 - Pages: 2

Case Study Blue Ridge Spain

...CASE FRAMEWORK for Charles Sends an Email | Requirement | Your Mark | Out of | Instructor Comment | 1. What is the problem? What was Foster’s intention in sending the email?Answer: Foster’s problem was the unavailability of the new drive XD19 which was having good momentum. His intention in sending the email was to stock the inventory as soon as possible and to resolve the safety issues concerned with the new drive. | | 3 | | 2. Who cares about the problem? How did each recipient interpret the email?Answer: The primary person who cared about the problem was Charles Foster (Sales manager) and the secondary people who were related to the problem were Richard Howe (Vice-president of sales), Maurice LeBlanc (Head of SBU) and Ahmad Hassan (President of JV). Richard understood that there is limited stock so he wanted JV to expedite the manufacturing process as they were losing orders because of stock unavailability. Maurice thought that the US office is only concerned about the safety issues and they believe that JV doesn’t follow the same safety standards as US does. Ahmad thought that Foster is spoiling his business by saying so many negative things in an email to his boss. | | 1 | | 3. How did the problem come about? Provide some background. What cultural assumptions underlie Foster’s email and the phone call and email from Hassan? Answer: The problem arises from the forecast made by the marketing and manufacturing team. The manufacturing team doesn’t......

Words: 844 - Pages: 4

Case Study

...Research in Transportation Business & Management 10 (2014) 40–44 Contents lists available at ScienceDirect Research in Transportation Business & Management Transferring low-cost marketing practices from air to rail services: The Ouigo case Paul Chiambaretto a,b, Anne-Sophie Fernandez c a b c MRM-Groupe Sup de Co Montpellier Business School, 2300 Avenue des Moulins, 34080 Montpellier, France Ecole Polytechnique, PREG-CRG, Bat. Ensta, 828 Boulevard des Maréchaux, 91762 Palaiseau, France MRM-ERFI, University of Montpellier 1, Espace Richter, Rue Vendémiaire, Bât. B, CS 19519, 34960 Montpellier Cedex, France a r t i c l e i n f o Article history: Received 24 October 2013 Received in revised form 11 May 2014 Accepted 12 May 2014 Available online 29 May 2014 Keywords: Low-cost High-speed train Replication strategy Intra and intermodal competition a b s t r a c t More and more airlines have adopted a low-cost business model and many scholars have studied the characteristics of such marketing strategy. While other transport modes have decided to copy and adopt this strategy, we investigate how they replicate this business model. To do so, we in-depth study the operational and marketing characteristics of Ouigo, the new low-cost offer launched by the French rail operator SNCF in 2013. Based on interviews and secondary data (press articles, reports, etc.), we analyze how the rail operator has adapted the low-cost model used by airlines to......

Words: 5117 - Pages: 21

A Case Study

...A G Barr plc — a case study Background information A G Barr plc manufactures, distributes and markets drinks, primarily carbonated soft drinks. Based in Glasgow, it has been manufacturing soft drinks in Scotland since 1875. Its most famous product, Irn-Bru, was first produced in 1901. Barr’s became a public limited company in 1965. The business has always been associated with the Barr family and members of it own the majority of shares in the company. However, Robin Barr, the chairman, is the only member of the Barr family still directly employed in the business. Barr’s has a deliberate policy of focusing on the drinks market. It does not produce any other type of product and has no interests in any other fields of business activity. It describes itself as an ‘independent, consumer led and profitable public company, engaged in the manufacture, distribution and marketing of branded soft drinks’. In the last 40 years, the number of soft drinks manufacturers in Scotland has fallen from around 200 to about six. Barr’s is by far the biggest of those which survive. Over the years, Barr’s has acquired a number of other companies. These include other soft drinks firms, particularly ones in England, such as Tizer Limited in 1972 and Mandora St Clements of Mansfield in 1988. In 2001, Findlays Limited of Edinburgh, which produces Findlays Spring Mineral Water, became a wholly owned subsidiary of A G Barr plc. Appendix 1 gives details of the......

Words: 2075 - Pages: 9

samsung galaxy s7 | HasnisWorld | or Learn More