Charmin

In: Business and Management

Submitted By amgarcia012
Words 501
Pages 3
Charmin toilet paper marketing plan I. Current Marketing Situation a. Charmin’s toilet paper comes in different sizes, quantity, and styles. b. With Leonard the bear, Charmin has been able to attract customers in every household. i. Advertises to children and young adults A. Market Description a. Redefining Charmin toilet paper as a relevant product to their target demographic consumer group, developing and creating advertising campaigns to raise product awareness among teens and young adults, and developing strategies to involve children in the family experience of Charmin. b. Charmin’s longest-running marketing campaign was specifically designed to attract consumers within the targeted demographic age range which is heads of the household. At this point in time, P&G wanted this group of older Americans to think about Charmin toilet paper as a special product and not simply as something everyone needs and uses on a daily basis. c. Charmin makes it affordable along households of every social class. d. Its “so good you can use less” has accomplished sustainability branding – ecology, economy, and quality. i. This communicates the quality of the product to the consumer and the economy of using and buying less toilet paper. e. Charmin leads with its core value proposition quality (softness + strength). B. Product Review f. Charmin “Ultra Soft” is a toilet paper manufactured by Procter & Gamble providing customers with soft and quality paper to “Enjoy on the Go”. g. The benefits of using Charmin ultra soft are that while it is a soft toilet paper it is also strong and durable. Their desire is to use less; therefore, customers can save money. h. Procter & Gamble uses different methods and tools to expand their brand for their products. For charmin toilet…...

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