Chicken Run

In: Business and Management

Submitted By mas2257
Words 2153
Pages 9
Department of accounting
Acc 4291: integrated case study Chicken run
Section <1>
Semester 2 2011/2012
Members:
Mastura hashim 0735072
Muhammad safwan mohamad 0723979 Siti aqilah talib 0733292

Table of Content
Executive Summary
Decision Maker
What should Ms. Choy do?
~Analysis:
1) SWOT analysis 2) Fishbone diagram 3) Financial evidence
~Alternatives
~Recommendation and Action Plan

Executive summary: 1998, Excel Poultry & Meat Sdn Bhd (EPM) was a SME located in Kluang, Johor, operating business of chicken farming and supplying chicken throughout Malaysia. This subsidiary of PCK holding since 2005 was managed by Encik Selamat, a Certified Public Accountant (CPA). It became one of top 5 chicken suppliers within mid-tier producers in the country due to increasing demand in year 2000 from superstores and fast-food chains, high chicken consumption by Malaysian, and expansion of chicken industry. However, in 2008, cost of poultry production increased. EPM operating cash was low and severe, that it “had puzzled Encik Selamat” (p.4). Other problems were also identified.
Decision Maker: Credit Controller Ms Choy is the decision maker as she has the responsibility to make the right decision regarding unethical conduct of Encik Selamat, she can convince Board of Directors about En. Selamat. If she failed to convince BOD to take action, she can then reveal the issue to the auditor, besides mentioning to the auditor the lack of segregation of duty in the business operation. She can execute and monitor implementation and performance of employees under her responsibility and convince her friend, Puan Azura to do the same.
What should Ms. Choy do?
Analysis:
1) SWOT analysis S – STRENGTHS | W – WEAKNESSES | * One of top 5 chicken suppliers * Continuing profitability and growth * Good promotional strategy…...

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