Free Essay

Cliff Jumping

In: Other Topics

Submitted By lawlesslover26
Words 1576
Pages 7
Stephanie Shimkus
Ms. Hyland
English 101
15 Sept. 2010
Cliff Jumping Broken bones, internal injuries, deaths, you name it and it has probably been someone’s outcome from cliff jumping. About two months ago, I faced my biggest fear. A few friends and I decided we wanted to go on a float trip. There was six of us all together; me, my boyfriend Tommy, my three best friends Olivia, Bridget, and Jen, and Bridget’s boyfriend Mike. We drove down to Steelville, Missouri on a Monday morning. It took us over an hour to get there but we didn’t mind because we found ways to pass the time like enjoying the warm breeze and listening to music. When we got there, we waited thirty minutes for the bus to arrive. Standing in the heat felt like we were in an oven, so we tried to stay in our cars as much as possible to keep cool. Finally the buss got to our location and we loaded everything onto it. It took all six of us to carry the floats, coolers, bags of food, and our towels. As soon as we got settled on the bus we started talking about how excited we were about the float trip. So many people were talking at once that you could barely hear the person sitting next to you. It took us a good ten minutes to get to our take off spot. Trust me, ten minutes of bouncing up and down because the bus is driving down a gravel road and trying to hold all of your things at the same time becomes quite difficult. As we got off the bus, we unloaded everything and then reloaded it onto the raft. Things started to get more and more difficult to grab hold of because of the sweat dripping off our bodies. After we got everything loaded onto the raft, we started our float. As we drifted down the river, we passed some interesting sights such as cows and a deer skull. I remember relaxing in between Tommy’s legs while he rowed the raft. I felt relieved knowing I had him there to keep me safe. I looked up at him and smiled knowing that he and Mike were doing all the work while all of us girls relaxed and tanned. Because we brought so many things with us on the ridiculously small and extremely uncomfortable raft, we had to take turns lying on the sides of it. This made it even more difficult to row. I looked up at Tommy again and started to feel bad that they were doing all of the work, so I offered to help out. I obviously didn’t know what I was getting myself into because I ended up with the hardest job, in the back steering the raft. Who would have thought? My own boyfriend would make me row. We floated down the river for about an hour before we decided to stop for food. When we stopped, Tommy and I got out of the raft and opened up the food. Both of our hands went for the grapes. Because we left so early in the morning, we missed breakfast. I never heard my stomach make so much noise before. Tommy and I began to play games with the grapes. At first we just threw all of the bad grapes at someone without them knowing but that seemed a bit harsh. We ended up turning that game into “let’s see who can catch the most grapes in their mouth”. I unfortunately failed at that game so I blamed it on the thrower. After we finished our games, we hopped back on the raft and continued our way down the river. We made a few more stops before we actually made it to the cliff. Tommy had taken back his rowing job by then. He and mike placed our raft right next to the rock steps for us to climb up. The steps were extremely jagged which made it difficult to climb on them. Bridget chose to go first with Olivia and I following shortly after. Tommy decided to take a different way up. Little did we know that his way up was a lot easier than ours. As I climbed up the moss and poison ivy covered rocks I turned around and looked down. At first I thought to myself, “this is no big deal, anyone can do this”. The further up I got, I started to take back that thought. Was I feeling a bit too brave? Sure it seemed like fun from the water, but as soon as I got on top of the cliff I realized I had made a big mistake. Looking over the edge I felt as if my heart had stopped. A mere twenty feet jump down seemed like a hundred feet to me. I still wanted to jump though. I honestly had no choice. Jumping became my only way off the cliff. I started to feel weak at the knees. My stomach dropped and I began to feel light headed. Horrible thought kept running through my head. Would I jump our far enough? Was the water deep enough? What if I didn’t come up or the undertow kept me under? Tommy could sense my nervousness. He placed his hands on my shoulders and said, “Babe, you’re going to be fine. I will jump first and wait for you at the bottom.” “Do you promise” I asked him? “Would I lie to you?” “No”. I watched him run and jump off the cliff like it was the easiest thing he has ever done in his life. I still couldn’t do it. Bridget was next in line to jump off. When I told her I couldn’t do it she said, “Watch me jump first and show you how far you should jump out”. I nodded my head with fear in my eyes and watched her jump off the cliff. I started to shake, still too nervous to jump. Down in the water, I heard my friends yelling up to me. “You’re going to be fine Steph!” “We won’t let anything bad happen to you”. Tommy yelled up, “Babe, I’m right here, don’t worry about anything, just jump”. Taking a deep breath, I ran towards the edge of the cliff and leaped off. I felt such a rush come over me. The feeling of the wind blowing through my hair and free falling felt amazing. My heart was racing and it felt like my stomach had defied gravity. I couldn’t hear anything except for my heart beat in my head. The only thing I could see was the water quickly getting closer to me. Free falling felt exhilarating. I held my nose on the way down so I didn’t choke on the murky river water. I splashed into the water in a cannonball position. Nobody had told me that I should go into the water completely straight. The impact of hitting the water felt just as painful as diving off a diving board expecting to do a dive, but instead doing a belly flop. I felt excruciating pain all over my body as I sank down into the water. It was all I could think about at first until I noticed I was under water. I pushed off the sandy bottom of the river and shot straight up to the top for air. When I popped my head out of the water, Tommy started to swim over to me. “How do you feel?” he asked me. I couldn’t make a sound at first. My brain knew I was fine but my body was still in the fight or flight process. After a few seconds of staring at him and shivering because of how cold the water felt, I finally got a reply out. “I feel fine” I said. He looked at me funny. “Are you sure?” he asked. In reply I nodded my head and swam over to him. He hugged me and told me how brave I was to actually jump. I felt proud knowing I overcame my fear. Still shaking because of the intensity of the jump, I swam back to the raft, which was quite difficult. As I got closer to it, my friends decided they wanted to be funny and start rowing away from me. I yelled at them to come back. When I finally caught up to them, I tried to get in. because of the deep water it felt like it took forever for Mike and Jen to pull me into the raft. When I finally got into it, I was overwhelmed with excitement. Jen wouldn’t stop asking me if she should jump too. I told her she should and she got out of the raft and swam to the rock steps. I watched her climb up the steps, she looked like she was getting nervous. I yelled up to her that she would be fine. She went through the same nervousness as I did but jumped a lot quicker than me. She swam over to the raft and stated, “I am never doing that again even if you beg me to”. I agreed with her and we pulled her back into the raft to continue our trip. I have never felt more proud of myself.…...

Similar Documents

Premium Essay

Bungee Jumping in Zimbabwe

...1. Discuss what should be ADDED to the bungee jump tape. I would add security information and contact information to the video. Nowadays we can read often articles online about bungee jumping disasters where the cord broke or was not adjusted properly. Zimbabwe is not a really developed country so tourist from Europe or the United States can be afraid of the leak of security, which leads to fewer people jumping. So I would add at least 5 different examples about the high safety standard they use. The other thing I would add is some contact information at the beginning and end of the video. A website, phone number and address at least. Price information at the end could also strength the promotional effect of the video. A high definition version of the video would also be needed today. Since the video is old it is understandable that there were no available technical equipment’s at the end of the 90’s for this. (the video is from 18.1.1999) I have found the music they have used in the video was very good. I add this information to give some positive feedback also. 2. Discuss what should be DELETED from the bungee jump tape. I would remove some of the jumps. In my eyes the jumps are not categorized and there are too many of them displayed. Fewer jump videos could do more in this case. Another thing is the slow motion snap shot part at the end of the video. I thing this is completely useless and is bad designed. I would simply remove it. 3. Select three......

Words: 356 - Pages: 2

Premium Essay

Fiscall Cliff

...“Fiscal cliff” is the popular shorthand term used to describe the conundrum that the U.S. government will face at the end of 2012, when the terms of the Budget Control Act of 2011 are scheduled to go into effect. The first use of the term in its current context was in a report dated October 21, 2011, titled "The Super Committee and the Fiscal Cliff" written by Goldman Sachs economist Alec Phillips. Some analysts have argued that "fiscal slope" or "fiscal hill" would be more appropriate terminology because while the cumulative economic effect over all of 2013 would be substantial, it would not be felt immediately but rather gradually as the weeks and months went by Among the laws set to change at midnight on December 31, 2012, are the end of last year’s temporary payroll tax cuts (resulting in a 2% tax increase for workers), the end of certain tax breaks for businesses, shifts in the alternative minimum tax that would take a larger bite, and the beginning of taxes related to President Obama’s health care law. At the same time, the spending cuts agreed upon as part of the debt ceiling deal of 2011 will begin to go into effect. According to Barron's, over 1,000 government programs - including the defense budget and Medicare are in line for "deep, automatic cuts. The fiscal has a lot of effects that are linked to it. As an article on the Washington post says “Up to 3.4 million jobs would be lost, the Congressional Budget Office estimates. The unemployment rate would reach 9.1......

Words: 474 - Pages: 2

Premium Essay

Us Fiscal Cliff

...INTERNATIONAL FINANCE “U.S. Fiscal Cliff “ Forecast November 2012 On November 6 President Obama was re-elected and with that one of the two principal uncertainties for the United States and the rest of the world was resolved. However, the se-cond one could be the most important: the infamous “fiscal cliff.” The “fiscal cliff” is a signifi-cant automatic austerity plan, combination of higher taxes and a reduction of public spending that will begin on January 1, 2013. As a consequence, the deficit is projected to drop roughly 5% of the GDP for 2013. This is the next challenge for president Obama and Congress but it will not be easy to solve because Democrats and Republicans have an endless policy differences. Therefore, the world could see different scenarios and consequences, including: fall off the cliff, reform the tax laws and entitlement programs, or making small deals with political cost. Falling off the cliff, for most of the experts, is the worst scenario. In this case, the play-ers do not agree on a solution and maintain the austerity plan with tax increases and spending cuts. Subsequently, the U.S. economic would drop into recession during the first two quarters of the year and real GDP would contract by 1.7 percent in 2013. This unpopular scenario would hit the rest of the world and the marketplace, particularly if combined with a chaotic breakup of the Eurozone, and a hard landing for China’s......

Words: 661 - Pages: 3

Premium Essay

Fiscal Cliff

...Abstract Fiscal cliff” is the popular shorthand term used to describe the challenge that the U.S. government will face at the end of 2012, when the terms of the Budget Control Act of 2011 are scheduled to go into effect. The deficit which is the difference between what the government takes in and what it spends is expected to be reduced by roughly half beginning in the first days of 2013. This sharp decrease in the deficit in such a short period of time is known as the fiscal cliff. 2012 is the year the world is supposed to end, but it won’t happen on December 21st. For Americans it will be on December 31st. We don’t need a Mayan calendar to tell us that we’re heading towards doom; all we have to do is watch the TV or use the internet and read about the fiscal cliff. Almost all Americans will take a financial blow next year and low income families would be among the hardest hit, if the White House and Congress fail to solve the “fiscal cliff” of big tax increases and spending cuts set to start January 2nd. With the rise in payroll-tax increases, Expiration of the Bush tax cuts decreases in the Child Tax Credit, and the Dividend-Tax Increases, a middle-class family would be hit the hardest. According to Matthews, “For instance, if a couple together makes $82,000 and have four children and pay child care and even though money was tight were able to invest in $10,000 worth of blue-chip, dividend-paying stocks, in addition to socking away money in their 401(k)s; their...

Words: 1350 - Pages: 6

Free Essay

Dangers of Smoke Jumping

...veteran smokejumper for the U.S. Bureau of Land Management has died after parachuting from a plane during a training exercise in Idaho, the first such accident in 13 years, an agency spokesman said on Saturday. It was unclear if an equipment flaw, medical emergency or weather conditions caused the death on Friday of Mark Urban, 40, of Boise, said Bureau of Land Management spokesman Ken Frederick. Urban was one of a team of highly skilled federal firefighters jumping from a plane about 45 miles east of Boise in an exercise designed to maintain their parachuting proficiency, Frederick said. Urban was the second firefighter to jump out of the aircraft during the practice "when something - we don't know what - went wrong," he said. An investigation of the incident by U.S. fire managers was under way, he said. A paramedic pronounced Urban dead near a landing site outside the agricultural community of Prairie, Idaho. It was the first fatal accident in 13 years involving a Bureau of Land Management smokejumper engaged in a proficiency drill. In 2000, an agency smokejumper leaped from a plane to his death in Alaska after his parachute malfunctioned, Frederick said. The incident on Friday brings to 33 the number of U.S. wildland firefighters who have died on the job so far this year. Urban was a 10-year veteran and trainer with a bureau base in Boise with roughly 80 smokejumpers, who parachute into remote and rugged terrain to fight fires. The 450 smokejumpers......

Words: 322 - Pages: 2

Free Essay

The Celebrated Jumping Frog of Calaveras County

...The Celebrated Jumping Frog of Calaveras County by Mark Twain From The Saturday Press, Nov. 18, 1865. Republished in The Celebrated Jumping Frog of Calaveras County, and Other Sketches (1867), by Mark Twain and published by Harper & Brotherstest In compliance with the request of a friend of mine, who wrote me from the East, I called on good-natured, garrulous old Simon Wheeler, and inquired after my friend's friend, Leonidas W. Smiley, as requested to do, and I hereunto append the result. I have a lurking suspicion that Leonidas W. Smiley is a myth; and that my friend never knew such a personage; and that he only conjectured that if I asked old Wheeler about him, it would remind him of his infamous Jim Smiley, and he would go to work and bore me to death with some exasperating reminiscence of him as long and as tedious as it should be useless to me. If that was the design, it succeeded. I found Simon Wheeler dozing comfortably by the barroom stove of the dilapidated tavern in the decayed mining camp of Angel's, and I noticed that he was fat and bald-headed, and had an expression of winning gentleness and simplicity upon his tranquil countenance. He roused up, and gave me good-day. I told him a friend had commissioned me to make some inquiries about a cherished companion of his boyhood named Leonidas W. Smiley--Rev. Leonidas W. Smiley, a young minister of the Gospel, who he had heard was at one time a resident of Angel's Camp. I added that if Mr. Wheeler could......

Words: 2642 - Pages: 11

Premium Essay

Fiscal Cliff

...As of late, if one were to turn on the morning or evening news it is a sure bet that there would be some coverage about the Fiscal Cliff. Varying opinions and concerns about it are heard in passing around campus and probably in most courses regardless of its relevance to the material. However, until thorough research, questions about what it actually is, what led to it, and the partisan positions and implications of it were unclear. The Fiscal Cliff, which is of course not a real cliff and merely an imagery-rich term popularized and exploited by most media, signifies extensive tax hikes and automatic spending cuts that are all scheduled to take place at once in the beginning of 2013. Unless the Obama Administration and the Republicans reach an alternative agreement on deficit reduction, the country will likely face increases equivalent to up to 3-4% of current GDP, which many worry will throw us back into a recession (Calmes, 11/15/12). Tax effects include but are not limited to: the expiration of all Bush tax cuts, (part of which included provisions for lower rates in income, estate, capital gains, and dividend taxes), new taxes related to the health care overhaul, the end of the payroll tax holiday with a return to the 6.2% rate, the expansion of the Alternative Minimum Tax which would increase taxes for middle to upper income citizens, and the elimination of certain corporate tax breaks. Some of the latter business related taxes involve the end of the research and......

Words: 2769 - Pages: 12

Premium Essay

Cliffs Natural Resources Inc.

...Cliffs Natural Resources Inc. In this paper we examine the dynamics of cross-listing, particularly US companies that cross-list in the NYSE Euronext equity-based exchange. We look at the number of US firms cross-listed in this exchange and then study one of these companies specifically, Cliffs Natural Resources, Inc. In addition, we explore the importance of cross-listing in NYSE Euronext as well as: the benefits, costs and requirements of fast path cross-listing and the trading volumes of the shares transacted in the exchange. The foundation of our case study is based on Cliffs Natural Resources Inc. (CLF), an international mining and natural resources company headquartered in Cleveland, Ohio. Formerly known as Cleveland-Cliffs Inc., the company was founded in 1847 (Yahoo Finance). CLF is North America’s larger supplier of iron ore. The Company produces iron ore pellets and metallurgical coal. CLF operates in four segments: U.S. Iron Ore, Eastern Canadian Iron Ore, North American Coal and Asia Pacific Iron Ore. In the United States, it operates five iron ore mines in Michigan and Minnesota, five metallurgical coal mines located in West Virginia and Alabama and one thermal coal mine located in West Virginia. It also operates two iron ore mines in Eastern Canada that primarily provide iron ore to the seaborne market for Asian steel producers (NYSE Euronext). As part of their growth strategy and due to its largely increased presence in the international market, CLF......

Words: 2223 - Pages: 9

Premium Essay

Cliff Natural Resources

...Cliffs Natural Resources Inc. (CLF) In this paper we examine the dynamics of cross-listing, particularly US companies that cross-list in the NYSE Euronext equity-based exchange. We look at the number of US firms cross-listed in this exchange and then study one of these companies specifically, Cliffs Natural Resources, Inc. In addition, we explore the importance of cross-listing in NYSE Euronext as well as: the benefits, costs and requirements of fast path cross-listing and the trading volumes of the shares transacted in the exchange. The foundation of our case study is based on Cliffs Natural Resources Inc. (CLF), an international mining and natural resources company headquartered in Cleveland, Ohio. Formerly known as Cleveland-Cliffs Inc., the company was founded in 1847 (Yahoo Finance). CLF is North America’s larger supplier of iron ore. The Company produces iron ore pellets and metallurgical coal. CLF operates in four segments: U.S. Iron Ore, Eastern Canadian Iron Ore, North American Coal and Asia Pacific Iron Ore. In the United States, it operates five iron ore mines in Michigan and Minnesota, five metallurgical coal mines located in West Virginia and Alabama and one thermal coal mine located in West Virginia. It also operates two iron ore mines in Eastern Canada that primarily provide iron ore to the seaborne market for Asian steel producers (NYSE Euronext). As part of their growth strategy and due to its largely increased presence in the international market, CLF...

Words: 2155 - Pages: 9

Premium Essay

Pumping Iron at the Cliffs

...report contains an evaluation of the Circored Iron Reduction Plant in Trinidad. An analysis of the current processes and costs are weighed against the reality of unexpected downturn in market prices for DRI. A final proposal and recommendation for the future of the plant will be outlined. This report contains an evaluation of the Circored Iron Reduction Plant in Trinidad. An analysis of the current processes and costs are weighed against the reality of unexpected downturn in market prices for DRI. A final proposal and recommendation for the future of the plant will be outlined. The Circored Iron Ore reduction plant in trinidad The Circored Iron Ore reduction plant in trinidad Pumping iron at Cliffs & associates Pumping iron at Cliffs & associates Pumping iron at Cliffs & associates The Circored Iron Ore reduction plant in trinidad Three Year reality If the plant were to stay operational in its current capacity for the next three years, even with a likely rise in market price for DRI, the plant in Trinidad would still run tens of millions in the red (see exhibit 4). Three Year reality If the plant were to stay operational in its current capacity for the next three years, even with a likely rise in market price for DRI, the plant in Trinidad would still run tens of millions in the red (see exhibit 4). We recommend to the Board that it move forward with the $2M investment in our Trinidad HBI plant.  Reflecting on the success that the CAL team......

Words: 900 - Pages: 4

Premium Essay

Jimmy Cliff

...Jimmy Cliff Jimmy Cliff | Cliff performing in 2012 | Background information | Birth name | James Chambers | Born | (1948-04-01) 1 April 1948 (age 66) Somerton District, St. James, Jamaica | Genres | Ska, reggae | Occupations | Musician, singer, actor | Instruments | Vocals, guitar, piano, conga, keyboards | Years active | 1962–present | Labels | Island, Columbia, Trojan, EMI, CBS[1] | Jimmy Cliff, OM (born James Chambers, 1 April 1948)[2] is a Jamaican reggae musician, multi-instrumentalist, singer and actor. He is the only living musician to hold the Order of Merit, the highest honour that can be granted by the Jamaican government for achievements in the arts and sciences. Cliff is best known among mainstream audiences for songs such as "Wonderful World, Beautiful People", "The Harder They Come", "Sitting in Limbo", "You Can Get It If You Really Want" and "Many Rivers to Cross" from the soundtrack to The Harder They Come, which helped popularize reggae across the world,[3] and his covers of Cat Stevens' "Wild World" and Johnny Nash's "I Can See Clearly Now" from the film Cool Runnings. He starred in the film The Harder They Come. Cliff was one of five performers inducted into the Rock and Roll Hall of Fame in 2010. Early life, 1960s and 1970’s Jimmy Cliff was born in Somerton District, St. James, Jamaica.[4] He began writing songs while still at primary school in St. James, listening to a neighbour's sound system. In......

Words: 645 - Pages: 3

Free Essay

A Summary of Jumping Mouse

...January 26th, 2015 Jumping Mouse Summary “Jumping Mouse” is a story within a story in Hyemeyohsts Storms “Seven Arrows.” It starts with a curious mouse that is determined to find what has been causing the roaring in his ears. Little Mouse will never be content until he finds his answer. On his way, Little Mouse meets a Racoon who shows him the way to a river where little mouse meets a frog who gives him a new name: Jumping Mouse. From here Jumping Mouse discovers the Sacred Mountains, and wishes to tell his mice friends about what he had seen. To Jumping Mouse’s disappointment, nobody believed what had happened to him. Not being able to forget the vision of the Sacred Mountains Jumping Mouse gathers all of his courage to find this place. On his journey to the far-off land Jumping mouse meets an Old mouse who tells him that the Sacred Mountains are a myth and that Jumping Mouse should forget about his vision. Not doubting himself, Jumping Mouse continues with his journey and shortly after he meets a sickly Buffalo who says that he is to die unless one mouse is to give up an eye. In order to save the life of an amazing animal Jumping Mouse gave up a way of seeing by giving the buffalo one of his eyes. In return for Jumping Mouse’s selfless action the buffalo escorts Jumping Mouse to safety. From here Jumping Mouse continues his journey into the Sacred Mountains where he meets a Wolf who has no memory. In order to save such a great being, Jumping Mouse gives his......

Words: 383 - Pages: 2

Premium Essay

Pumping Iron at Cliffs and Associates

...“There are worse places in the world to be in December than Trinidad,” thought Ed Dowling, as he spotted the first white beaches from his seat of the Miami-Trinidad flight. “Look, Steve, we are flying close by our plant this time,” he said to Steve Elmquist, pointing at a fairly significant landmark on the coastline below them (see Exhibit 1). Ed Dowling was executive vice president for operations at Cleveland Cliffs Inc., and Steve Elmquist was the general manager of Cliffs and Associates Ltd. (CAL), jointly owned, following a recent joint venture, by Cleveland Cliffs and the German process technology company Lurgi Metallurgie GmbH. Neither of the two had spoken much since they started their journey some eight hours ago in Cleveland, Ohio, where they had presented to the board members of Cleveland Cliffs, the status of the plant that now lay just below them. The purpose of the plant was to produce Direct Reduced Iron (DRI), a product of great importance to steel mills known as “mini-mills”. While not directly visible to the untrained observer, the plant represented a masterpiece of process engineering and technology development. It was the first commercial implementation of the Circored technology, a revolutionary approach to iron ore reduction developed by Lurgi over the previous decade. While CAL could undoubtedly pride itself on creating a scientific breakthrough that was being discussed in the steel industry around the world, the meeting in Cleveland, from which they......

Words: 437 - Pages: 2

Free Essay

Jim Smiley and the Jumping Frog"

...Book Report Do you like funny and amusing tell tales especially with the use of animals as caricatures? Well, set in Angel’s Camp, a gold mining community of California during the mid -19th century, Jim Smiley and his Jumping Frog by Mark Twain is a classical anecdote to chew on. The narrator, clearly an educated man from the East, presents the story of Jim Smiley, told in Simon Wheeler’s uneducated dialect. The author uses this dialect to present the contrast between East and West: educated verses the uneducated, or refined verses coarse. The narrator claims to have visited the camp populated primarily by men to find Simon Wheeler. Many of them looking for their fortune and probably seem to be full of loud, uncouth, and uneducated people compared to the more genteel East. Within this context, the author uses symbolism, imagery and allegory quite skilfully through his narrator using absurd characters to tell tale. Since tall tales traditionally have been more appreciated in the West, the setting is appropriate. Humorously, the names for the dog and the "educated" frog hint at some possible political undertones. The dog, who didn’t look like much but was feisty when it came to fighting, was named for Andrew Jackson, a westerner and the seventh president of the United States. He was a man of the people and believed in democracy for all. The moral of the tale could be that the uneducated, common frog was only able to beat the......

Words: 791 - Pages: 4

Free Essay

Marketing Plan for Cliff Bar, Inc

...Marketing Strategy The marketing strategy for Clif Bar would be to let their consumers know how the sweet potato chips are such a healthy, less filling snack these chips are and not to mention how great they taste. It is greatly important to consider marketing communications spending as an investment for sweet potato chips, rather than their cost, because of the return on investment. Because both percent-of-sales and share-of-voice budgeting do not “take into consideration the quality of the creative messages” of the new campaign, I feel it would be more beneficial to use a combination of both objective-and-task and return-on-investment budgeting to market the baked sweet potato chips. By implementing objective-and-task budgeting, Cliff Bar will be able to estimate the cost of each specific marketing communications task they are considering implementing. They can then use this information to work with the company’s ROI budgeting and we will be able to closely estimate “to what extent [Clif Bar] will profit from the dollars allocated” by selling the sweet potato chips. This way Clif bar will know roughly how much things will cost and also how much return they will receive and better their chances of arriving at the most cost-effective level of MC spending. Mission Their mission is to support nonprofits grassroots organizations in particular working to promote environmental restoration and conservation, sustainable food and agriculture, people's health, and a wide range...

Words: 3975 - Pages: 16

Tobacciana & Smoking Supplies | Djibouti | TrueFrench Halloween (2018) 1080p gratuit torrent