Coca Cola Management

In: Business and Management

Submitted By Cab94
Words 2834
Pages 12
The Coca-Cola Company
One of today’s most asked beverage world questions; Coke or Pepsi? My goal is to tell you why Coca-Cola is the worldwide leader in producing and distributing non-alcoholic beverages. Coca-Cola was founded in 1886, by Pharmacist, John Stith Pemberton. Initially Coca-Cola was used as a remedy for illness, selling for five cents. Things have changed quite a bit since the introduction of Coke, for instance, Coca-Cola now produces over 3,500 products in 200 countries. This fact alone shows the global grasp of Coca-Cola. Coke produces soda beverages like original Coca-Cola, Barq’s Root beer, and Sprite. What many people do not know is that Coca-Cola is also the largest juice and juice drink Company, selling close to two billion unit cases of juice and juice drinks a year across more than 70 brands. Minute Maid, Simply Orange, Fuze, and Hi-C are all juice drinks that are produced by the Coca-Cola brand. Coke also is a huge supplier in the water and sports beverage realm; they produce beverages like Glacéau Vitamin Water, PowerAde, and Dasani. To help support of an active healthy lifestyle Coca-Cola donated almost twelve million dollars to worldwide wellness programs. With the world struggling with obesity, Coca-Cola strives to inspire active, healthy lifestyles by both the production process and the marketing tools used. They use three principles to administer there lifestyle; Think, Drink, Move. Marketing is giant part of producing revenue for this company. Coca-Cola focuses on holiday commercial campaigns, such as the polar bear commercial shown around winter holidays. They also have a large part of sports advertisement, being the first commercial sponsor of the Olympics in 1928, and maintaining that sponsorship to this day. It also is a sponsor of Europe’s most watch sport, fútbol, advertising the FIFA World Cup. Other sports Coca-Cola…...

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