Coffee Bean and Startbuck

In: English and Literature

Submitted By YewLen
Words 4704
Pages 19


Name/ Id No. | Draft1 | Draft2 | Content | Language | Organization | Referencing | Total | 1. Ang Teck Chin I 10005521 | | | | | | | | 2. Lee Zong Hang I 09003093 | | | | | | | | 3. Heng See Ying I 11008570 | | | | | | | | 4. Yong Yew Len I 11008547 | | | | | | | |


Assignment 2 (20%)
TASK: Compare and contrast two organizations * Students are to work in pairs. Choose two organizations from the same industry, e.g. Celcom and Maxis, Microsoft and Apple, Toyota dan Honda, Pizza Hut and Shakey’s Pizza, etc. * Students have to write an extended essay based on the following headings / sub-headings according to the format given below:

1.0 Introduction Introduce the industry and give a brief description of the two organizations. 1.1 History of Establishment / Background of companies 1.2 Company’s objectives / mission statements 1.3. Board of directors of the two companies 2.0 The organizations 2.1 The brands/ Types of products 2.2 Slogan and Logo 2.3 Current business development (e.g. locations, branches, employees) 3.0 Marketing…...

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