Coffee Bean and Startbuck

In: English and Literature

Submitted By YewLen
Words 4704
Pages 19
INTI INTERNATIONAL UNIVERSITY COLLEGE
ENL 2210 – ENGLISH STUDIES
ASSIGNMENT 2
COMPARE AND CONTRAST TWO ORGANISATIONS:

THE COFFEE BEAN AND THE TEA LEAF
And
THE STARBUCKS
LECTURER: MS CAROLINE WOOD
SUBMISSION DATE: 14 JULY 2011

Name/ Id No. | Draft1 | Draft2 | Content | Language | Organization | Referencing | Total | 1. Ang Teck Chin I 10005521 | | | | | | | | 2. Lee Zong Hang I 09003093 | | | | | | | | 3. Heng See Ying I 11008570 | | | | | | | | 4. Yong Yew Len I 11008547 | | | | | | | |

| Page | 1.0 INTRODUCTION1.1 HISTORY OF ESTABLISHMENT1.2 COMPANY’S OBJECTIVES / MISSION STATEMENTS1.3 BOARD OF DIRECTORS | 5678 | 2.0 THE ORGANISATIONS2.1 BRANDS / TYPES OF PRODUCTS2.2 SLOGAN AND LOGO2.3 CURRENT BUSINESS DEVELOPMENT | 91012 | 3.0 MARKETING STRATEGIES3.1 HOW DO THEY MARKET THEIR PRODUCTS?3.2 ADVERTISING METHODS | 131516 | 4.0 FUTURE PLANS | 18 | 5.0 CONCLUSION5.1 SIMILARITIES5.2 DIFFERENCES | 1920 | 6.0 REFERENCESE | 21 |
Content

Assignment 2 (20%)
TASK: Compare and contrast two organizations * Students are to work in pairs. Choose two organizations from the same industry, e.g. Celcom and Maxis, Microsoft and Apple, Toyota dan Honda, Pizza Hut and Shakey’s Pizza, etc. * Students have to write an extended essay based on the following headings / sub-headings according to the format given below:

1.0 Introduction Introduce the industry and give a brief description of the two organizations. 1.1 History of Establishment / Background of companies 1.2 Company’s objectives / mission statements 1.3. Board of directors of the two companies 2.0 The organizations 2.1 The brands/ Types of products 2.2 Slogan and Logo 2.3 Current business development (e.g. locations, branches, employees) 3.0 Marketing…...

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