Coleman Asbestos Pads

In: Business and Management

Submitted By mattw
Words 608
Pages 3
1. First I compared Asbestos Pads to CMI Pads in the Coleman Test:
$3 x 24 pads/set x 20 sets used = $1440
$1440.00 / 1 set CMI (6 Pads) = $240.00 Base pad retail
$50/set actually paid x 20 sets used = $1000
$1000/1 set CMI (6 Pads) = $166.67 retail paid

2. Added savings in efficiencies in feet driven per hour:
15,000’ required / 200’ per hour (CMI) = 75 Hours
15,000’ required / 150’ per hour (asbestos) = 100 Hours
25 labor hours saved x $280.00/hour = $7,000
$7,000 / 1 set (6 pads) = $1,166.67 savings in efficient drilling (33% efficiency)
$1,166.67 savings (33%) vs. 20% efficiency per Simpson = $707.68 savings

3. Added savings in less time spent changing the pads:
.33hr x 20 sets x $280 = $1,848.00
.067hr x 1 set x $280 = $18.76
Additional savings $1,848 - $18.76 = $1,829.24
$1,829.24 / 1 set (6 pads) = $304.87 savings

4. Total retail cost vs. using asbestos (CMI should charge):

$166.67+$707.68+$304.87=$1,179.22/pad standard size

CMI should charge $1,179.22 per pad. The costs are on-par with the asbestos pads, and also capture the costs associated with labor to service asbestos pads. Additionally it captures the added efficiencies that the CMI pads offer.

5. Market in terms of CMI Pads:
Total pile-drivers in the U.S.: 19,500 – 26,000
Weeks worked/year: 25 weeks
Output per week: 30 hours
Feet driven per hour: 20 feet
Feet driven annually: 292,500,000 to 390,000,000
CMI Set(6 Pads) last: 10,000 feet
One CMI Pad can last: 1,667 feet
Total Market in CMI Pads: 175,465 pads 10% of market: 17,547 Pads 20% of market: 35,093 Pads

6. Margins (Justification to CEO):
Unit contribution 30-40% (dictated by CMI management):
Retail Price: $1,179.22/pad
Wholesale Price: $707.53/pad (40% Margin-construction oriented sales reps)
Wholesale Cost: $353.76/pad (100% CM / 50% Margin)
Less:
DM ($15.64) DL ($11.64)…...

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