Premium Essay

College Kid

In: Business and Management

Submitted By TigerionX
Words 1044
Pages 5
Throughout the last decade many .com companies have tried to stake a claim in the online retail business platform. Amazon.com, a pioneer in online retail, has to adapt to keep up with the changing times and competitors. Shifting from a strictly retail based business strategy to a diverse resource as server host and data base management and middle man for many small businesses to sell product of all kinds online. Despite the additional avenues, Amazon remains steadfast they roots as they continue on as one of the largest internet retailers. Working in conjunction with many smaller businesses to keep overhead at a minimum and keep the availability of almost any product desired available for sale or purchase on their web site.
Amazon.com came into existence by one man’s idea of being the world’s largest on-line retailer. With a structured business plan and sensible risk, Jeff Bezos did so with the sales of books in one year and three years later Amazon.com would be the first on-line retailer with over 1 million customers (fundinguniverse.com 2008). In 2006, Amazon.com formed Amazon Web Services, a web based service platform, offering a pay as you use computing infrastructure. This “cloud” service can rent computing power to small companies, provide servers for a media conglomeration and offer secured architecture for large corporation’s computer systems. Bezos and company may change the economics of business computing with AWS but with a user friendly web site, two day delivery on inventory and name recognition, this the multi-billion dollar retail business will remain the backbone of Amazon.com. This Seattle based company started out in a garage similar to other start-up companies in the high-tech industry; however, these entrepreneurs are not short of imagination.
Amazon, although a large successful company, has huge competition with both Google and…...

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