Collegiate Promotions

In: Social Issues

Submitted By kulema1
Words 1286
Pages 6
Collegiate Promotions

Collegiate Promotions

This paper will take an in-depth look into the sales and the compensation system within Collegiate Promotions. There will be an evaluation of whether or not the compensation system within the company is effective and also a discussion giving reasons why a sales representative would try to sell at both the top and the bottom of the price range. There will be a prediction of whether the most sales are made at the bottom of the range of possible prices and a discussion of the lack of geographically protected sales areas and the affects that it has on a salesperson’s behavior. Finally, this paper will evaluate the commitment of the independent contractors to Collegiate Promotions.
Evaluate Whether or Not Compensation System is Effective.
I think that the compensation system currently being used at Collegiate Promotions is not effective. The system that Collegiate Promotions is using benefits the employees only if they make a sale, which not only has the opportunity to hurt the employees, but also the company as a whole. This system is what Stewart and Brown calls an at risk pay system, because if an employee is out sick, cannot show up to work for any reason, and/or doesn’t make any sales, then the employee doesn’t get paid (p. 446). This type of system doesn’t provide the employee with motivation or anything to look for in the future, knowing that if they don’t make a sale, then they’re not compensated. With lack of motivation, the employees may become stagnant, stressed, and feel burned out when it comes to their job. If this happens, the effort that the employee puts into trying to sell their items will decrease, thus causing sales for the company to also decrease. Typically the implementation of compensation systems, are used by companies to encourage their employees to perform better and to increase the morale…...

Similar Documents

Promotion

...Promotion Our company promotes our cinema through internet, flyer, collecting point to claim the ticket and newspaper. Our company will choose these methods is because it can easily attract customer. Nowadays, many people are using shopping, buying and entertaining in the internet. It is very interactive media which allow for a two-way flow of information. Many people are always getting the information through Facebook, so our company will set a website on Facebook. Through Facebook, customer can know what movie will inside our cinema it can easily give them to know about the news information of movie. People can get the new information through our facebook link is http://www.facebook.com/StarWatchCinema . Online-booking services also are provider in our company. Therefore, customer can book the ticket through online-booking services when they are busy at that time. The second promotion that use by our company is flyer. The target customer for our company is student so we will deliver the flyer at University, College and secondary school. At these three places, there are the places contain many people and are the faster way to promote our cinema because student can know this information through their colleague friend. Flyer also is the faster way to let people know our cinema because it can see anyway such as at the cafeteria, car park, and restaurant. Moreover, our company will design a card for collecting point for customers. We will let the......

Words: 346 - Pages: 2

Nasal Fracture in Collegiate Gymnast

...Nasal Fracture in Collegiate Gymnast Background: Collegiate female Gymnast, freshmen. While working on a bar routine during practice, she missed the bar in going from the high bar to the low bar, her arms went under the bar, she turned her head to the left and hit her maxilla and nose. She began to bleed from the right nostril. She had pain in her right. She complained of pain on her right cheek, nose and right eyebrow. She was also complaining or a head ach on the right side. She was informed to not take Advil. Differential Diagnosis. After evaluation it was a suggested diagnosis of a Nasal fracture, another diagnosis was a nasal contusion with a possible nasal fracture without obstruction. After meeting with the physician he was stated, “It is broken and your septum is going to need to be realigned.” The physician was very informative and answered any questions that the athlete had about the procedure. Treatment: She had two view X-rays of her facial bones, which revealed slight lucent line through the left nasal bone, which was not present on the right aspect. She also had soft tissue imaging WNL, which came back with no other abnormalities. The athlete has surgery to fix the fracture she will be held out of practice due to swelling and pain. But will slowly work back into activities. After surgery she was not able to sleep a full night and was still feeling very nauseated and had taken medication for that which made her feel drowsy. She stated that “ it is very......

Words: 399 - Pages: 2

Promotion

...Promotion: Chapter 18-19 and 3 (3/4/14) What comprises Promotion? * Advertising * Personal selling * Sales Promotion (coupons and interaction with the customer) * Public Relations * Direct Marketing * Online Marketing * Social Media The Communication Process * Sender (Firm) * Transmitter * Encoding * Communication channel (internet, TV, radio) * Receiver * Noise (anything that interferes with the message) * Feedback Loop (the customer gives a feedback about the ad or message) * Example: 2012 Presidential Campaign * “47%” Romney Quote * Sender: Romney * Communication Channel: TV/News * Receiver: Electorate * Noise * Feedback Loop: Instant feedback –very negative * Example: 2012 Presidential Campaign –Obama * “Ann Romney never worked a day in her life” * Sender: Democratic Party staffer * Communication Channel: TV/News/Twitter * Receiver: Electorate * Noise * Feedback Loop: Instant feedback, not acceptable How Consumers Perceive Communications * People decode messages differently * “Never worked a day in her life” * Attack on Ann Romney * Meaning? * Obama Attack Ad * Senders adjusts message * Medium * Receivers’ traits * Example: You Can Play Project The AIDA Model * Awareness (Obama on Jimmy Fallon –April......

Words: 1017 - Pages: 5

Collegiate Promotions

...I believe that the compensation system at Collegiate Promotions is not an effective system because of the following: a. The compensation structure is straight commission based, and sometimes straight commission based employee’s think of themselves as free agents and they have little loyalty to the organization. Because the employee’s pay is based on how many products they sell, they may act unethically towards the customers and other salespeople in an attempt to become the best salesperson and get top pay. Unethical acts could include lying, cheating, misrepresenting the company, and other deceptive acts. b. With the straight commission based structure, turnover may be high because employees may seek other sales jobs if they are not doing well or if the other job includes a base pay, benefits, or other incentives that the straight commission job does not offer. c. Straight commission jobs may present financial difficulties to the employee because income is so uneven. Take home pay can be high one month, but low the next month if sales is not good. Employees may eventually get tired of the ups and downs in pay and may not seek long term employment with the company. II. Most sales representatives will choose either to sell at the top of the bottom of the price range. a. The following are reasons a sales representative might sell at the top of the range: 1. To obtain the highest commission and take home pay as possible. 2. To differentiate......

Words: 757 - Pages: 4

Promotion

...basic product/system that requires continual purchase of related to operate * Price bundling: reduction due to the purchase of a package including different prices which are reduced (cable television). * Reference pricing: have comparative price for customers when they purchase a products. * Prestige pricing: relatively higher price compared to competitors. * Odd/even pricing: odd pricing: the price is not expressed in whole dollars. Even pricing: whole dollar amount ($1.99 versus $2.00). Odd pricing was first develop to reduce theft from the clerk. Now it is used as psychological pricing. * One-price and variable pricing * Everyday Low Pricing (EDLP) and high/low pricing: concept of reducing investment in promotion and transfer part of the savings to lower price. * Auction pricing: as eBay SET THE EXACT PRICE It exists 4 methods to set an exact price for an offering: * Cost-plus pricing/markup on cost: adding a standardized markup on top of costs for an offering. * Markup on sales price * Average-cost pricing: based on: all costs / total number of units= average cost of a single unit * Target return pricing DETERMINE CHANNEL DISCOUNTS AND ALLOWANCES Discounts are direct, immediate reductions in price provided to purchasers. Allowances remit monies to purchasers after the fact. * Cash discounts: to elicit quicker payment of invoices. * Trade discounts: provide an incentive to a channel member for......

Words: 725 - Pages: 3

Collegiate Payday

...Devonne Waters Professor Jessee 27 February 2013 Collegiate Payday For quite some time now, there has been a big debate about whether or not college athletes should be paid. Some people, like author, Kristi Dosh, believe that a scholarship should be payment enough (Dosh 52). After all, a scholarship can be easily worth $15,000 - $25,000 or more per year, plus a career after college that can be worth a million dollars over a lifetime. Additionally, student athletes receive all kinds of perks while they are in college, like staying at fancy hotels, being seen on national television, and all of the notoriety that goes with being an athlete. It is hard to put a price tag on all of that. However, considering the fact that certain college sports generate millions of dollars for college athletic programs, many people believe the athletes are being used. If the average football scholarship is worth $20,000 per year, yet the university gains $70,000 per year in revenue per scholarship player, the university will profit $50,000 per year, per scholarship player, or $200,000 over a four year period (Spurrier, 12). The NCAA should establish a rule that gives every college athlete a $1,000 monthly allowance, because college athletes cannot use their scholarships to pay for their many expenses. A story that was told in one of Dr. John Acquaviva’s articles was about a certain player named Roy Finch that spoke out on the topic of college athletes receiving payment. Roy Finch sent out a......

Words: 1172 - Pages: 5

Collegiate Promotions

...Evaluate whether or not the compensation system at Collegiate Promotions is effective. I think the compensation system at Collegiate Promotions is very effective. Collegiate Promotions structures their business around the Sales Representatives, who basically control their own destiny. The Sales Representatives are compensated based on the amount of products they sell. For Collegiate Promotions this strategy works because they are able to cut a lot of their overhead by and increase their sales force. Collegiate Promotion hires these independent Sales Representatives that is able to move their merchandise without the need of funding store fronts which helps them cut cost by removing rent and personnel from their operating cost because the need for those services are gone. This will simultaneously increase their sales because now they have more representatives out there pushing their merchandise without boundaries and all the overhead cost. With compensation in mind because you're in business to make money as a Sales Representatives you have a decision to make. That decision is at what price to sell your merchandise. The 30% to 50% commission is the correct money amount to make on an item using a piece-rate compensation model. The sales representative should be very appreciative about the amount of commissions they will be making on each product. They may see a down side of selling such products during lean times in the marketplace and they may desire a base salary to fall......

Words: 1353 - Pages: 6

Collegiate Promotions

... Collegiate Promotions Human Resource Mangement/530 Dr. Donny Bagwell Evaluate whether or not the compensation system at Collegiate Promotions is effective After evaluating the case study I have determined that Collegiate Promotions compensation plan is not only effective but aligns with the organization’s competitive strategy. Collegiate Promotions strategy seems to be earning the most profits with the least risk possible. Collegiate Promotions clearly focuses on individuals who are self motivated and excel as sales representatives. Collegiate Promotions focuses on independent contractors as their workforce and way of making profit. By hiring independent contractors Collegiate Promotions actually shifts some of the risk associated with hiring traditional employees such as paying higher wages and benefits. Collegiate Promotion’s compensation plan is considered effective because it benefits all parties, the independent contractor and organization. The independent contractor can usually earn higher wages with commissions than with salary (Brown & Stewart, pp.463, 2009). Collegiate Promotions benefits from the low risk associated with hiring independent contractors and profits. Independent contractors are clearly motivated individuals and understand that their pay depends on their performance in sales. Collegiate Promotions benefits every time a...

Words: 1388 - Pages: 6

Collegiate Promotions

...Assessment #5 Collegiate Promotions Strayer University HRM530 Section May 29, 2011 Week 10 Assignment 5 Outline I. I believe that the compensation system at Collegiate Promotions is an effective system because of the following: a. The commission compensation system is an effective system to attract sales people. Sales people who are aggressive tend to favor commission-based pay. Sales people who excel at sales will favor the compensation system because they are willing to accept the risks associated with low sales. b. The compensation system at Collegiate Promotions is an effective system from the employee’s point of view. Employee’s willing to accept the risks of low sales favor commission because it has a major advantage over salary. Commission compensation usually results in higher pay than salary compensation. c. The compensation system is an effective system because the commission range for the sales of novelty goods is up to fifty percent of the sales total. Sales representatives at Collegiate Promotions receive a commission of half the amount charged over the wholesale price. The compensation system at Collegiate Promotions is effective because it does not include a base salary so sale representatives earn fifty percent of the amount charged over the wholesale price. d. The compensation system is an effective system because sales representatives are not employees of Collegiate Promotions. Sales representatives work for themselves and have......

Words: 1195 - Pages: 5

Collegiate Promtion

...Collegiate Promotions distributes products that are marked to students and alumni of major universities. High-selling products include coffee mugs and T-shirts that bear collegiate logs. In order to distribute its products, collegiate promotions has adopted an independent sales representative model. The sales representatives work for themselves and are not actual employees of collegiate. They have independent contractor status. Becoming an independent sales representative is easy. An interested person pays a $300 fee to obtain catalogs and other literature needed to advertise and sell the line of products. The sales representative then begins to write orders for products. A sales representative can sell to anyone through any channel. This means that there are no protected territories, so several sales representatives are often working in the same geographic locations. Many representatives also sell through internet web sites. Collegiate promotions do not set an absolute price for its products. Instead, it uses a wholesale plus pricing strategy that allows sales representatives to sell within a relatively broad range. The range is normally 30 to 50 percent higher than wholesale. For instance, if the wholesale price of a coffee mug is $10, then the representative can choose to sell the mug at a price anywhere between $13 and $15. The sales representative receives a commission of half the amount charged over the wholesale price. If the mug sells for $13, the representative......

Words: 258 - Pages: 2

Promotion

...Besides the benefits from implementing the project, the cost in implementing is also important to be considered. The project would perform well only if we keep eyes on it during all procedures. The appropriate improvement would be proposed during the implementation of project in order to result in better achievement for the company. In conclusion, I would like to note that sales promotion is the element of the promotional mix that is aimed at increasing the volume of products sold via a trial or brand loyalty. The brand loyalty reflects the customer desire to buy the product or service of a given brand and depending on the level of brand loyalty that desire can be different. Sales promotion sends mixed signals with respect to building brand loyalty simply because it is hard to understand the amount of time or products needed to develop a buying habit that reflects brand loyalty. At the same time, sales promotion might be effective in building brand equity, or the existing value and association made by the consumer. Environmental friendly technologies can thus be said to have had a positive effect on motor sports and the world population at large since they have not only reduced pollution thus making the earth a safer place to live but they have also reduced the cost of living. This is in relation to soaring costs of fuel that have characterized the world markets in the recent past. (McKenna, 150-160) Top tier motor sports should therefore be encouraged to implement eco...

Words: 428 - Pages: 2

Collegiate Promotions Case

...very huge impact on employee attitudes and behaviors, which influences which kinds of employees are attracted to (and remain with) the organization (Noe, Hollenbeck, Gerhart, & Wright, 2011). An effective compensation plan plays a dynamic role in all organizations. When an ideal compensation system is designed, it will have a positive impact on the efficiency and results produced by employees. Evaluate whether or not the compensation system at Collegiate Promotions is effective. The compensation system at Collegiate Promotions is highly effective as it is designed to attract, retain, motivate and reward a quality work force of independent sales representatives. They employ independent sales representatives to achieve more sales, faster, and at a lower cost than other recruiting methods. According to Simon (2010), in today's economy with the rising costs of employee benefits and increasing pressure from international competition, U.S. manufacturers are looking for every advantage they can get. Collegiate Promotions is able to save a tremendous amount of money by alleviating the expenses of employee benefits, compensation and all of the overhead costs associated with recruiting employees. The greatest benefit for this option is that it reduces financial risk for the company dramatically. Since the independent sales representatives work on commission, they are only paid when they complete a sale.  Compensation Master (2011) states that more experienced......

Words: 1353 - Pages: 6

Collegiate Promotions

...Collegiate Promotions Charity Bailey Professor Garrett HRM 530 March 11, 2012 In this assignment is to evaluate the compensation package the company uses to pay their sales representatives, also compare pay scale of the independent contractors. Next is to review how lack of sales affects the pricing and the behavior of sale representatives. Yes, the compensation system is very effective whether or not independent representative sales anything or not. The company will continue to make money from the product. If the independent sales representative makes enough in sales, the more products the representative will purchase from the company. Compensation is an important factor why people choose to work for an organization. An effective compensation system in an organization is linked to the organization strategies. The three objectives of any compensation system are to attract workers, retain the best employers and motivate employees to help the company achieve its strategic goals. Employers must balance compensation cost that both ensure organization competitiveness and compensate employees. The way collegiate promotions structures their business that independent sales representative determine their own compensation. For collegiate promotions this strategy works because the company is able to reduce their overhead by increase their sales force. The sales representative would sale at the high end of the scale in order to maximize profit. Sale......

Words: 648 - Pages: 3

Coll Promotion

...Collegiate Promotions Dr. Jama Rand HRM 530 December 11, 2011 1. Evaluate whether or not the compensation system at Collegiate Promotions is effective. The compensation system at Collegiate Promotion is effective for the following reasons: The first reason that the compensation system is effective is because the system that they currently have at hand only rewards the employee if he/she sells an item. It’s stated that the individual can raise the price of the wholesale product to 30-50% above wholesale price. The compensation package that Collegiate Promotions have could be seen as being an at-risk program. The second reason that the compensation system is effective is that the type of reward system fluctuates, and can even result in an employee not receiving any compensation if he/she does not sell any products for the week. If the employee becomes sick, the company doesn’t have any programs that will pay the employee for their sick time. The company doesn’t also have any type of paid vacation, a company that offer incentives based only on sales, gives their employees nothing to look for in the long run Compensation practices are strategic when they encourage employees to put forth their best effort and perform in ways that help the company produce its particular goods and services. The company should introduce a system that have a short and long term incentive for an employees’ performance. This will ensure that the customer stay motivated to continue sealing sales...

Words: 1377 - Pages: 6

Collegiate Promotions

...Assignment 3: Outback Steakhouse 2/12/2012 1. Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage. According to Hellriegel and Slocum (2010), effective employee selection is a critical component of a successful organization. How employees perform their jobs is a major factor in determining how successful an organization will be. Job performance is essentially determined by the ability of an individual to do a particular job and the effort the individual is willing to put forth in performing the job. Through effective selection, the organization can maximize the probability that its new employees will have the necessary skills to do the jobs they were hired to do (Hellriegel & Slocum, 2010). The selection process within Outback has allowed it to become the market leader in hiring and maintaining the most competitive workforce. Outback exercises a rigorous process in employee selection in order to acquire the best employees with exceptional qualities that not only enable them to deliver the best services, but also to retain employees and reduce turnover. The selection process involves five major steps. The first step involves offering employees a preview of responsibilities and duties that they will be charged with as employees and how they will be held accountable. The second step involves sharing with the prospective employee the dimension of performance overview, which states the expected......

Words: 936 - Pages: 4

鱼迷恋天空/消失的.. | 437 komentarzy | Eisenbahn-Romantik