Company Study

In: Business and Management

Submitted By manithomas
Words 3049
Pages 13

Name of the Adopted Company :
United Spirits Limited

The business the company is into:
United Spirits Limited is the largest spirits company in the world by volume. United Spirits Limited (USL) is involved in the production, distribution and sale of alcohol beverages across different regions in India. It is also involved in the exports of alcohol beverages to over 37 countries thus enjoying a global footprint as well.
Besides Whyte & Mackay and Bouvet Ladubay being 100% subsidiaries of USL, the company has 22 millionaire brands (selling more than a million cases a year) in its portfolio and enjoys a strong 59% market share for its first line brands in India.
Its brands include Dalmore, Black Dog Reserve Scotch Whisky(Scotch); Antiquity Blue, Signature(Indian whisky); Honey Bee(Brandy); Blue Ribbon( Gin); Romanov(vodka)etc.

A brief introduction to the History of the company:
The company was established in 1826 by McDowell & Co as a trading company with its headquarters in Madras, by an enterprising Scotsman Angus McDowell. McDowell’s rapidly became the preferred purveyors of fine imported liquors and cigars that gratified the rich souls in the British India. In 1951, Vittal Mallya acquired McDowell’s initiating a new era in the history of the company. Its first distillery was established in Cherthala in 1959 in Kerala and began bottling brandy. Its first product was launched in 1962 which was Golden Grape Brandy, created in-house.
Over the years, itstarted acquiring different companies in the alcohol business which had distilleries across different states in the country. Following the launch of McDowell’s No.1 Whisky in 1968, its distillery was commissioned in Hyedrabad followed by ones in Goa and Bihar. Post 1977-80, which was marked by a slew of acquisitions, the Company…...

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