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Competive Market

In: Business and Management

Submitted By hotboij23
Words 1512
Pages 7
Competitive Market Analysis
Wireless IP Bracelet

Team C

ECO365

The current market conditions for this unique and original product is limited by the supply. The ever-increasing crime rate, the heinous crimes against children, and the American love of technology are prime for this IP bracelet.
The Competition
JMC Electron Co., Ltd. is a professional manufacturer and exporter of home security products located in Shenzhen, China. It incorporated and opened its doors in 2000. Reported sales are 100,000 to 500,000 USD. The CEO is Michael Lee. They specialize in 2.4G and 1.2G AV color wireless cameras, IP cameras, and other safety products. Specifically, the 2.4Ghz Video Baby Monitor with motion sensor, 2.5" LCD and night vision in the shape of an apple is a competitive comparison. Their safety products are sold using sales teams as opposed to individuals. JMC also employs worker teams to satisfy customer's potential needs like OEM service. They are one of the leading suppliers of wireless cameras in China at present. Their claim in marketing is customer satisfaction as the goal. Improving the quality of life is the target (Arco Infocomm, 2012). They market their products on Amazon. They advertise on several search engines such as Google and Bing.
Supply, Demand, and Equilibrium
There are several factors affecting the supply, demand, and equilibrium of the market for JMC. As a manufacturing company, labor is very cheap in China. This gives a competitive edge over an American company. However, the average income of a Chinese individual is $7,000 per year. The population of China is 1.3 billion. This provides a large market for sales but a very poor market. They export to the United States but the majority of sales is in China. Demand of the exportation of the monitor increases or decreases depending on the export duties and the foreign…...

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