In: Other Topics

Submitted By csurajoe
Words 723
Pages 3
1. Ön egy európai uniós program keretén belül külföldi diákokkal dolgozik együtt egy magyar cukrászüzemben. Gyúrt élesztős termékeket készítenek. Mutassa be a külföldi diákoknak a gyúrt élesztős brióstészta anyaghányadát, a tésztakészítés műveleteit, valamint a kalács készítését, sütését!

A tészta és termék bemutatása közben mutassa be az eszközök, gépek alkalmazását, (pl. a dagasztógépben összegyúrom az anyagokat, ecsettel lekenem a kalácsot stb.)!

Briós elkészítése (gyúrt élesztős brióstészta)

|0,5 kg liszt |0.5 kg of flour
|5 dkg vaj |5 dkg butter
|5 dkg porcukor |5 dkg powdered sugar
|2,5 dkg élesztő |2.5 dkg of yeast
|2,5 dl tej |2.5 dl milk
|3 db tojás sárgája |3 egg yolks
|egy csipet só |a pinch of salt
|1 db tojás a lekenéshez |1 egg
|3 dkg cukor a briósok tetejére |3 dkgs of sugar to the top of brioches

A lisztet a dagasztó tálba szórom . Közepében kis fészket alakítok ki . Beleteszem a porcukrot , amire rámorzsolom az élesztőt, majd…...

Similar Documents

Wrigley's: Innovation in China's Confectionary Market

...Wrigley’s: Innovation in China’s Confectionary Market Student: Natalie Dianne Turner (s3113000) Subject: Product Innovation (MKTG 1311) Due Date: COB 14th August 2012 Word Count: 1848 Contents The Role of Product Innovation for Wrigley’s in the Asian Market | 3 | | | Analysis of Wrigley’s Products and Innovations | 4 | | | Analysis of Wrigley’s Innovation Strategy in China | 6 | | | Opportunities and Challenges Faced by Wrigley | 7 | | | Innovation Strategy for Next 5-10 Years | 8 | | | New Product Development – Wrigley’s Bubble Doublemint | 10 | | | The Role of Product Innovation for Wrigley’s in the Asian Market Product innovation has been the key driver for Wrigley’s success, and China has been no exception. Given the large population (four times that of the US1) and the comparatively low consumption numbers (10-15 servings per person annually versus 90-100), growth in China showed the greatest potential for further success. Wrigley gave their Chinese consumers a reason to chew by recognising cultural facets (traditional Chinese flavours and medicines) and trends in health benefits (obesity and oral health), and then innovatively developed product lines in ways which would appeal to a wide variety of segments. Going forward from 2008, the decision to join forces with Mars, further reiterated the importance Wrigley’s placed on product innovation and the potential that Mars global president Paul Michaels must have......

Words: 2092 - Pages: 9


...Research Proposal Fadbury plc 1. Background to Study Fadbury plc is a MNC which has firmly established itself within the UK chocolate confectionary market. Within this market Fadbury also have a wide product portfolio which includes chocolate products such as Faro, Kitty Chocs, White Magic and Chocolate Crisp. The UK chocolate confectionary market was valued by Mintel in 2012 at £3.8 billion with it forecasted to increase to around £5 billion as well as this Mintel also forecasted sales of £3, 156 million by 2015 (Mintel 2011, UK Chocolate Confectionary Market). Market has also been seen to rely heavily on NPD (New Product Development) and innovation, which will need to continue for the market to grow. 2. Objectives The main research objective we are using is ‘to determine the level of demand for a chocolate bar with chilli among our target market’. To help with the research this objective has been split into sub-objectives to ensure all areas of the research area are covered with enough depth and detail: 2.1. The volume of chocolate purchased by our target market within the UK. This objective aims to seek the amount of chocolate which is purchased by the target market, as well as where in the UK the chocolate is purchased, which may help with the distribution of the new chocolate bar. 2.2. To investigate the main purposes to why our target market currently consume chocolate bars. Investigating the main purposes to why the target market consume......

Words: 1379 - Pages: 6

Slastyona Confectionary

...Case Analysis: Slastyona Confectionary Problem statement The underlying issue is the introduction of compensation policies that would support Slastyona’s business strategy of rapid growth. Slastyona is willing to transform factory A into their flagship manufacturing site in Russia and in this region of the world, which would require changes in the compensation and benefits policies that are being applied. Taking into consideration the rapidly changing and complex environment in Russia, it is important pay and HR policies to be implemented that would allow Slastyona to attract, retain and motivate high performing individuals, in order to fulfill its objective to make Factory A state-of-the-art factory. The process of introducing those changes is hampered by the flux in the Russian pay market and by the General Manager of Factory A, Wilton Winchester, who is rather short-sighted, uncooperative and is opposing the planned changes at the factory. Analysis Nadler and Tushman proposed four types of change situations: Tuning, Adaptation, Re-orientation, Re-creation (Nadler & Tushman, 1989). I believe that in the presented case characteristics and/or circumstances can be found that relate to two of the four outlined types of organizational change. Slastyona employs a business strategy of rapid growth. There are four factories functioning in Russia and a fifth one is about to open. The company operates in a flux environment, where managers and professionals are in......

Words: 950 - Pages: 4

Pest Analysis of Confectionary Industry

...PEST Analysis of Confectionary Industry The Commonwealth of Australia has stable liberal democratic system with policies that support industrial growth (, 2009). There is steady growth in labor market as well since 2001 (Chandra Shah, Gerard Burke, 2006). There are no additional restrictions enforced due to ecological factors on the confectionary market except for regular industry norms to take into account ecological issues. So political factor of PEST analysis is conducive to confectionary industry in Australia. Although, Australian economy is fairly sound in the past decade currently the economy is hit by global recession. Australian GDP (Gross Domestic Product) declined by 0.5% in the last quarter of 2008 (, 2009). Inflation in Australia is currently high but set to fall from 2009 onwards(, 2009). Chocolate making industry standing at $ 2 billion in 2008 has witnessed steady and gradual growth for the last 10 years. However, the rate of growth may decrease slightly in 2009 due to economic downturn (IBISWorld, 2009). The downturn and slowing down of markets is global and Australian economy does not have any inherent weaknesses that are contributing to the slower growth rate. So Economic factor of PEST analysis also favors the confectionary market, except for the downturn caused by recession, which is expected to reverse from 2009 onwards. The Age-Sex pyramid of Australian population shows that 35-45 age......

Words: 421 - Pages: 2

Confectionery Marketing

...Confectionary Marketing Executive summary In this analytical and investigative piece that determines the reason for chocolate consumption, how consumer behaviour affects companies and strategies used to overcome any possible conflict. It determines that consumers play a huge role in a company’s achievement and popularity this is what they persuade as ethically right. Firstly it begins by analysing the confectionary industry and then analysis of Cadbury and the leading confectionary corporation. Overlays reasons as to why people eat chocolate and as to why chocolate has always been popular in society. It is then determined that being part of a group, chocolate being consumed as an indulgent or even for its nutritious benefits and manufacturer persuasion. These are all the most significant reasons for chocolate consumption. An analysis of consumer cognitive behavioural patterns is provided, explaining customer needs and wants, showcasing Cadbury’s recent ‘Fair-trade’ ordeal. The piece then illustrates how society’s environmentalist perspective and the implications for companies who fail to meet the needs and demands of the general public The article then provides information as to why organisations should encounter a level of CSR and provide services and products that revolve around ethically and environmentally correct procedures. Large scaled companies should be willing to help better our world. Table of Contents Front Page 1 Executive......

Words: 1872 - Pages: 8

Can-Cci is growing, confectionary market too shows growth in rural segment. Growth of rural segment is recorded at 30% compared to 18% growth of urban segment. Chocolates are showing upwards escalation in rural segment than urban. What are the barriers for CCI to distribution in rural markets? Though rural market shows lots of potential and growth; it is burdened with lots of barriers for business. It is well known that rural and urban markets are altogether different. Major issues faced by marketers in rural areas are; * Infrastructure * Lack of information (communication-case specific) * Inadequate knowledge and skills * Literacy * Unorganized confectionary market By 2010 infrastructure and communication statistics of rural segment are detailed below; Infrastructure | Communication | | Landline | Mobile | 33% villages were connected by road1.2% villages were connected by rail | Coverage was 18.5% | 2006-2007: 4%2011-2012:45% | Rural segment were far more left behind as far as knowledge and literacy levels are considered. Literacy levels of rural and urban markets for the year 2011 are given below Literacy | Rural (%) | Urban (%) | Overall | 69 | 85 | Men | 78.57 | 89.67 | Women | 58.75 | 79.92 | Investment payoff in rural segment is one of the major concerns. Investment may pay off after a long gestation period or after a period of product customization and on-the-ground communication. Unorganized segment in confectionary markets......

Words: 1320 - Pages: 6

Kraft Foods and Cadbury Acquisition

...Kraft Foods and Cadbury Introduction The confectionary industry all over the world is comprised of three products, that is, gum, sugar and confectionary. But the world-wide economic recession which in the last few years hit the North American and European markets, adversely affected the confectionary sales. In addition, undue pressure affected the sales volumes as more people moved towards healthier lifestyles, in attempt to avoid what they termed as unhealthy foods. In these developed countries, there are growing concerns about obesity and its side effects. Confectionary makers are now making smaller packets so as to reduce the prices of the purchase which in a way is kind of addressing some of the concerns about unhealthy foods. This is done by improving the portion control even though it increases the sales volumes per kilo, but does not affect the profit margins adversely. Even though the confectionary may tend to be termed as a luxury food item, the sales value appears to be recovering steadily from adversity. In the quest of offering premium products which are more profitable than increasing the sales volumes, the confectionary makers are offering what is seen as low value confectionary. These new products include pro-biotic and antioxidant chocolate. However, the current depression is expected to limit the growth of confectionary, because it is seen as a non-essential food item. Nevertheless, chocolate appears to be picking up in the market and was expected......

Words: 5621 - Pages: 23

Kanpur Confectionaries Pvt. Ltd

...Situation Analysis Kanpur Confectionaries Private Limited (KCPL) is a family owned business, producing glucose, cream, salt and Marie biscuits under the ‘MKG’ brand. MKG is a popular brand among the middle class families in urban and semi-urban areas of North India and the biscuits are known for its quality and affordability. KCPL’s founder’s vision is to emerge as a leading national brand in future. Once among the leaders of the market in 70’s with fairly high revenue, KCCL stands stuck in the middle of competitive environment today. The glucose biscuit industry is very attractive due to growing demand in India and due to high margins as much as 25%. The process of production is very simple, requires low investment and less skilled labor, making it an easy to enter industry. Rise of unorganized sector has increased competition. Two national players, A-One Confectioneries Private Limited (APL) and International Biscuits Limited dominate the industry. APL’s average monthly sale was 200 tonnes. Being on the number two position with monthly sale of 110 tonnes in the regional market and responding to the growing demand of glucose biscuits, KCPL doubled its capacity from 120 tonne per month to 240 tonne per month in 1980-1981. But high absenteeism rate of employees, 50% and scarcity of ingredients like maida, sugar and vanaspathi led to uneven production. Current average monthly production is 120 tonnes. Costs of labor and materials are rising. 70 units in unorganized sector......

Words: 1096 - Pages: 5

Kcpl Confectionary

...Business Communication Case Analysis Report on “Kanpur Confectionaries Private Limited(A)” Submitted by Dhriti Dhyani Section - B LETTER OF TRANSMITTAL Dhriti Dhyani, Consultant, XYZ Company, Ahmedabad. September 7, 2015 Mr. Alok Kumar Gupta, Chairman and Manager Director, Kanpur Confectionaries Private Limited. Dear Mr. Alok, I hereby submit the report with my recommendation that KCPL should focus on rebuilding its own brand as it can help company to achieve his vision without diluting the control over its operations. Please review it and provide feedback. Also, do revert back in case you have questions or clarifications. Thanking you, Yours sincerely, Dhriti Dhyani SITUATION ANALYSIS: KCPL was started in 1945 by Mohan Kumar Gupta in Jaipur to sell sugar candies under the brand name ‘MKG’. Due to increase in competition, he decided to shift his plant to Kanpur, Uttar Pradesh where he promoted ‘MKG’ as a leading brand. Alok Kumar, the eldest son of Mohan Kumar, joined KCPL in 1960. In 1970, because of the positive trends of net profit, he decided to diversify business into glucose biscuit manufacturing. It showed growing demand at more than 15% per annum resulting to 25% rise in net profit margin. He then extended his range by providing MKG’s cream, salt and Marie biscuits. In 1973-74, Prince Biscuits was leading the market with a monthly sale of 130 tonnes followed by KCPL with......

Words: 1281 - Pages: 6

Arcor: Global Strategy

...Arcor: Global strategy and local turbulence Confectionary industry: Confectionary industry is highly competitive industry. North America and Western Europe accounted for 2/3 of its sales, confectionary company are targeting the emerging market which is very attractive for chocolate and candy companies. Consumer-Largely teens and adults are consumer of chocolate and candy products. Substitute- substitutes of confectionery products are snacks, dairy and bakery products which is easily available in the market. Competitors- c4 ratio for chocolate is very high (86%). But c4 ratio for candy is very low (17%). It means chocolate market is very competitive as compared to candy. Supplier power- supplier power is low because most of the firm has its own supplier. Entry barrier: chocolate- high, high investment requires. Candy –low. Arcor: Arcor, world’s 13th largest and Argentina’s largest confectionary manufacturer is planning an international growth strategy at a time when Argentina is recovering from the worst financial crisis. Arcor has grown both volume and value to be a global player in the confectionary industry. Arcor value proposition 1. Self-sufficiency in producing product input. 2. Low cost, high in volume and offering wide variety of products. 3. Efficient production capability. (1) Arcor global strategy Latin America: Taste preferences and consumption of Latin America is pretty similar to Argentina. So Neighboring country had historically been center of......

Words: 495 - Pages: 2

Swot and Sfas of a Kazakhstani Confectionary Factory

...Petersburg, Chelyabinsk) • Afganistan (Kabul) • Tajikistan (Dushanbe) • Uzbekistan (Tashkent) • China (Kunming, Urumqi, Kuldzha) • Kyrgyzstan (Bishkek) • Germany (,Wolf Nordmeier company in Marienheide which was bought by PAXAT GmbH, with the production line consisting of diet products, hand-finished “praline candies” with the specializing on “confectionary - cream truffles”) . • Branded trade. This in turn is subdivided into trading in the branded shops held by "Rakhat" JSC, and in the shops working with the manufacturer in franchising. Characteristics of the output allows to adequately rival with domestic manufacturers of confectionary (“Bayan-Sulu”, Kostanay city and “Konfety Karagandy” Karagandy city), and as well as more heavy competitors from Russia and Ukraine. Pricing strategy of the company is build according to the competing environment and is expected to balance between the accessibility to consumers and profitability of the business. The height of the exit barriers is quiet high, as the confectionary industry has a low percentage of companies that voluntarily leave the industry. The reasons are that confectionary manufacturers are specialized assets with few uses, as well as the high entry barriers as huge investments to the industry. IFAS Internal Strengths (S) Weight Rating Score 1. High quality of the output .2 5 1 2. Strong Brand name .1 5 .5 3. Variety of the products .15 4.6 0.69 4. Well managed distribution chain .1 4 .4 5. JSC that......

Words: 1673 - Pages: 7

Business Plan on Bakery Factory

...BUSINESS PLAN FO R CHISARA BAKERY AND CONFECTIONARIES INDUSTRY Name of business: Chisara Bakery and confectionaries Type of business: Sole proprietorship Vision statement Chisara bakery and confectionaries would be organized as a sole proprietorship which intends to become the major producer and distributor of assorted chin chin and other such pastries at MICHAEL OKPARA UNIVERSITY OF AGRICULTURE UMUDIKE and its surrounding communities by the year 2015. The business is expected to grow rapidly to assume a significant position in the NIGERIAN bakery market within the next four years. In the medium to long term, Onyibest Bakery and confectionaries is expected to make much profit to be able to support the running expenses of the Revelations Children’s Home. And also enable the industry to compete with other bakery industries in the world that is making it a world class as a good entrepreneur. Business objective To see to the efficient management of Onyibest bakery and confectionaries, and its progressive growth to become a more profitable and reputable enterprise by 2015. Introduction: the need for an Onyibest bakery and confectionaries. At this time, there are no commercial gluten-free bakeries and confectionaries in Michael Okpara University of Agriculture Umudike. This is mainly due to the contaminating nature of gluten and the necessity for dedicated facilities. And of course, until recently, a gluten-free diet was considered highly unusual. Perhaps one in five......

Words: 1414 - Pages: 6

The Chocolate Confectionary

...THE CHOCOLATE CONFECTIONARY - WORLD MARKET OVERVIEW Chocolates began during the times of the Mayas and the Aztecs when they beat cocoa into a pulp and made bitter frothy chocolate out of it. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to bring out chocolates in the currently popular solid form. The main ingredients of chocolate is cocoa grown mainly on equatorial zones and of the consumers looks for variety he goes in for some of that company’s own sugar milk solids and permitted emulsifiers. Cocoa constitutes nearly 40% of the total raw material cost. The following report studies the chocolate industry in India and in particular the position of the chocolate premium brand & local brand. The brand name chosen is the umbrella brand as it was felt that the corporate name is recognized as a brand and not so much as an individual products. Asia, Africa and Latin America account for 75% of the world’s population, and yet consume just 20% of the world’s cocoa. The potential in Asia is undoubtedly great. Currently, some ___ billion consumers account for just 8% of global consumption. As a result, even a slight increase in per capita consumption would equate to a large expansion in demand for cocoa. The countries with the highest growth potential must be China and India. Between them, the two countries have a combined population in excess of 2.2 billion — and this is expected to reach almost 2.5 billion by 2005. With......

Words: 5346 - Pages: 22


...Mars Inc. 1 - COMPANY BACKGROUND Mars, Incorporated (Mars or “the company”) is a privately-held company, primarily engaged in the manufacture and sale of confectionary products, pet food products, drinks and staple foods. The company operates in about 68 countries worldwide. It is headquartered in McLean, Virginia and employs about 65,000 people. The company's net sales are estimated to be around $30,000 million. Mars is a private company and has not released its annual report. Therefore, its financial details are not available. Mars produces and distributes branded snack foods, main meal foods, drinks and pet care products. It also makes drink vending equipment and electronic automated payment systems. The company operates more than 130 factories, in about 75 countries worldwide. The company operates through six business segments: chocolate; petcare; Wrigley gum and confections; food; drinks; and symbioscience. The company's chocolate segment operates under brand names such as M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix. The major brands under the petcare segment include Pedigree, Whiskas, Sheba, Cesar and Royal Canin. In the Wrigley gum and confections segment, the company owns Extra, Orbit, Doublemint, Skittles, Starburst and Altoids. The company operates its food segment under the Uncle Ben's, Dolmio, Seeds of Change, Ebly and Masterfoods brand names. Its drinks segment includes Klix and Flavia brands. Furthermore, the company's symbioscience segment......

Words: 2394 - Pages: 10

Wrigley Innovation in China's Confectionary Market

...Royal Melbourne Institute of Technology Product Innovation Case Study: WM WRIGLEY-- INNOVATION IN CHINA’S CONFECTIONERY MARKET Name and Student ID: Chi-Hao Tu S3296463    Liang Yen-Hsiang S3306170   Sophal PEN S3394842   The role of product innovation for Wrigley in China Wrigley, the world’s largest confectionary company, operates in around 40 countries, and also distributes in more than 180 countries. In Asia market, it produces wide range of confectionery products such as chewing gum, hard and chewing candy, and lollipops. If we look at market segmentation in China, there are around 28%, 24.4%, and 61.1% of high- class, middle- class, and low- class respectively. Wrigley’s penetrates Chinese local market by segmenting its market carefully. As the picture shown below, Wrigley runs 39% of whole gum market share in 2006. Due to rising Chinese middle class in recent years, Wrigley planned to launch a new set of confectionary products, both gum and non-gum products, to meet emerging new market. Having seen this development, Product innovation plays a critical role to maintain its leading market position in the industry. Resources: Chicago, ( To sustain consumer’s choice of its products, Wrigley continues to innovate new products not only to maintain its already-segmented market but also to attract new emerging Chinese......

Words: 2479 - Pages: 10

Nazo no Kanojo X | Andy Garcia | Cartes mères