Customer Analysis

In: Business and Management

Submitted By kcdominic
Words 703
Pages 3
Customer Analysis Top Shelf is a very unique marketed suitcase and gym bag that will influence the world. Just as Nike, Adidas, and Reebok did. The Top Shelf Research and Development team will focus R&D on the prospective areas where there is an great quantity of our target customers, and athletes/professionals. In addition, Top Shelf will be very careful with the prices of our products in regard to our target customers' spending behavior and income levels. Top Shelf will also be monitoring our contenders/competition pricing for the competitive advantage. As an outcome Top Shelf is a new inclination in the market.
Need Analysis These values can overlap across all of our targets. The first targets for our suitcase are busy professionals. These consumers have tight schedules. At most times, they are juggling tasks just to meet their timelines. They do not have time to go back home to change their bags after work or school. Busy professionals value a bag that is convenient for them. These sorts of bags would save them time. Since their most obvious need is time, they need a bag that fits within their schedules. In addition, busy professionals want a practical bag. Our suitcase is useful because busy professionals are able to transform the suitcase into a gym bag without having to worry about their documents and materials getting messy or dirty. The different compartments and pockets allow our busy professionals to store their important documents, electronics and gym materials safely away from each other.
Another target segment is consumers that lead an active lifestyle. These consumers enjoy working out, staying fit and going to the gym. In addition to a convenient and practical bag, they want a gym bag that can customize to their specific needs. Our company offers these consumers with complete customization of their bags. We are able to custom…...

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