Dhl Financial Case Analysis

In: Business and Management

Submitted By simpleabeer
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CHAPTER 1 - COMPANY DESCRIPTION
NATURE OF ORGANIZATION’S BUSINESS DHL global delivery network is known as the “undisputed international market leader of international express and logistic industry globally, with almost 45% of the total market”, (DHL Company Overview, n.d. para 1). DHL is over 34 years old and is known for its focus on product quality, achieved thorough a technical and meticulous quality control system that offers customers new ways of transporting solutions for customers. DHL has system in place that integrates quality control, efficient customer services, and robust transportation systems to ensure that the global transportation and delivery service reaches the customer is of the highest standard. The marketing challenge for the company is to position its product and services as a high-quality, high value alternative to other transportation and international express and logistic brands that exists.
Figure #1 below outlines the process and highlights the major activities at each stage.
Figure 1: Overview of DHL Service delivery’s Production Process
[pic]
DHL has the largest logistics and infrastructure of any international express delivery company in the market. Essentially – they dominate the market. Their customer base has spanned over thirty million (30,000,000) customers annually and the service lines span over 220 direct destinations via direct service over thirty-two (32) continents. DHL has some unique product and service lines – that allow customers to customize their delivery options, packaging, transportation particulars. With DHL customers are able to manage their own logistics, new technology and integration with transportation sectors; as such the become more comfortable with delivery guarantees. The service lines and product offerings are presented in the table below: Table 1: DHL Major…...

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