E Business

In: Business and Management

Submitted By shadia
Words 3134
Pages 13

E- Marketing Concepts, Strategies and Application

[This Document is prepared and furnished as a completion of the Electronic Marketing course at the Arab Academy]

Presented by:

Contents: I. Introduction ( What is E-Marketing and why is it important) II. The 4 P's of e-marketing mix III. Building an e-marketing Strategy

Introduction :

What is eMarketing?

Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.

Why is it important?

When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies.

The benefits of eMarketing over traditional marketing:


The nature of the internet means businesses now have a truly global reach. While traditional media costs limit this kind of reach to huge multinationals, eMarketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.


Internet marketing allows the marketer to reach consumers in a wide range of ways and enables them to offer a wide range of products and services. eMarketing includes, among other things, information…...

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