Effects of Media Messaging in Society

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Submitted By JamieLynn75
Words 1469
Pages 6
The invention of the printing press by Gutenberg in 1450 marked the beginning of what was to become a revolution of knowledge, information, and power around the world. The Church used the press for exactly these reasons, printing thousands of Indulgences to sinners, in an effort no doubt to increase profits, and attendance. Now, nearly 600 years later-the mass media has honed the power of this technology, and become more pervasive than anything humanity has ever encountered. Looking at antiwar movements over the last 60 years, the media has been used to influence the mentality of millions in two very dichotomous ways. Meaning, the media has helped shape public opinion to be either for or against these movements depending on the pressures and demands of the times. Traditionally, print media industry has treated antiwar protestors as if they were disobedient children. In movies such as Across the Universe, protestors are portrayed as young hippies who do not fully understand the rationale and benefits behind war. Often the media presents us with one-sided information that is meant to persuade us to accept a message that we are not familiar. In the case of antiwar protests back in the Vietnam Era, the media while covering the issue equally with government/military administration, often only covered the more colorful aspects of the antiwar movement. While articles have been published about the tendency of the media during this time to be in favor of the antiwar sentiment, many scholars believe that print media in particular impacted the success of the movement. Antiwar movements are often conceived by the media as a form of dissent, and are further admonished by the government, and labeled as unpatriotic. While the Antiwar movement of the 1960s was ultimately extremely Mass Media Messages 3 successful, the media scrupulously covered the issue printing stories about the…...

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