Enc 5050

In: Business and Management

Submitted By kclark
Words 1080
Pages 5
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is full acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I have added quotes whenever I used more than three consecutive words from another writer. I also certify that this paper was prepared by me specifically for this course.
Student’s Signature: Khanya Clark-Robinson

Khanya Clark-Robinson
Final Paper
Kahneman1, Daniel and Tversky, Amos. (1979). “Prospect Theory: An Analysis of Decision under Risk.”

1. Big Question
The big question of this article is how people make decisions under uncertainty of risks and rewards. Decisions under risks assume that a decision can be quantified as a positive or negative outcome with quantifiable probability. This theory was developed for monetary decisions and the process observations can be included in other fields; fields such as social sciences and policy making. 2. Background Information
The standard for analyzing decisions was the theory that quantified the outcome and probability. A reasonable individual will choose the option with the best utility. The probability results should all add up to 100%.
The utility theory has a defined logical foundation and it represents a behavior with uncertainty and a variety of decisions. At this time it is the approved method that evaluated decisions in science. Although it is utilized in science it lacks the human psychology that enables real life decisions. 3. Limitations of previous work.
The expected utility theory fails in certain types of situations. An example would be insurance companies that utilize the expected utility theory. The profits are generated comes from consumers who make their decisions and they have to…...

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