European Business Management, Germany Car Study

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European Business Issues | | | |

Analysing the Competitive Strengths and Weaknesses of Germany with the TOWS Matrix
Analysing the Competitive Strengths and Weaknesses of Germany with the TOWS Matrix

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Tutor: Adrian Pryce

* Contents 1. Introduction 2 2. Porter's Determinants of National Advantage 2 3. Gaining Competitive Advantage with the TOWS Matrix Conceptual Model 3 4. Germany's Internal Weaknesses 4 5. Germany's Internal Strengths, Social Factors 5 6. Germany's Internal Strengths, Political and Economic factors 6 7. Threats from European Union Countries, North America and Asia 7 8. Opportunities within the European Union, North America, and Asia 9 9. Government Policy and Business Strategy 10 10. Conclusion 12 11. References 13

1. Introduction
All nations are attentive to compete efficiently in the international market. Competitiveness doesn't depend simply on the value of individual firms, but also on the socioeconomic system and the industries of a nation. The rapidly changeable situations of the free world markets transcribe that nations fully utilize their comparative advantages to become or remain thriving in the future (Farr, 1990). Economic and political leaders must estimate the opportunities and threats from the foreign environments so as to put up convenient domestic strategies that shore up the weaknesses of their nations and take advantages of its strengths.

This essay will illustrate the aspects of German weaknesses as well as competitive strengths that have had a significant impact either positively or negatively on the country's economy and its position in the European community and the world. Practical national forces in the technological, economic, social and political areas will be looked at in defining the resources of…...

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