Ferrari Suv Case Study

In: Business and Management

Submitted By charlyefun
Words 4458
Pages 18
Ferrari SUV – Marketing Case Study

Contents
Management Summary ........................................................................................................................................... 3 Introduction & History of Ferrari Brand .................................................................................................................. 4 Products................................................................................................................................................................... 4 SUV – Understanding the Context........................................................................................................................... 5 SUV Ferrari SWOT Analysis ...................................................................................................................................... 8 Objectives ................................................................................................................................................................ 9 Market Strategy ..................................................................................................................................................... 10

Ferrari SUV Case Study

August 22nd 2014

2

Ferrari SUV – Marketing Case Study

Management Summary
This study will try to explain why Ferrari motor company should to manage the hypothesis to start an R&D on a new car model in its lineup. In this case the study will focus on luxury SUV category. Why luxury SUV ? Because data is confirming the interests of people in this segment. As we will try to see by using the following figures, almost all main manufacturers companies have invested or are about to invest in a market that does not seem to suffer any kind of economic crisis. As already done my Mercedes, VW group, Audi, Porsche, major asian brands and, in a short time, also…...

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