Five Paragraph Essay

In: Philosophy and Psychology

Submitted By cecilieolsen
Words 301
Pages 2
Five paragraph essay

CSR som markedsføring.

En fact!
CSR-begrebet dækker over, hvor meget virksomheder tager etiske, sociale og miljømæssige hensyn. Dette fænomen er specielt kommet op I løbet af de seneste par år. Således lægges der, af forbrugerne, stor vægt på hvor meget den pågældende virksomhed gør for andre indstanser en lige salg. Men dette begreb forskydes mere og mere hen imod salget, da begrebet bliver en del af markedsføringen for virksomheden.

Hvorfor passer The fact?

Det er Ledernes opfattelse, at CSR er en måde at drive virksomhed på, og det kan være et middel til forretningsudvikling og forbedring af konkurrenceevnen for den enkelte virksomhed. CSR skaber størst værdi, når det supplerer kerneforretningen og bliver en del af forretningsstrategien.



For det første kan man lidt kynisk sige, at CSR blot er endnu et middel i den løbende kamp om opmærksomheden. CSR kan derfor ses som et led i virksomhedens markedsføring og som et eksempel på, at i et informationssamfund er kommunikationslarmen stigende og virksomheder derfor hele tiden på jagt efter ny måder at træng igennem til omverdenen på.
Er det det, der er på spil har det to konsekvenser. Dels betyder netop informationssamfundet, at så er man også nødt til at leve op til hvad man praler med. Det modsatte bliver afsløret før eller siden. Dels betyder det, at det er et spørgsmål om tid, før det mister interesse. Når tilstrækkeligt mange virksomheder anlægger denne kommunikationsstrategi, banaliseres den og mister sin effekt. Til gengæld er der kun vanskeligt en vej tilbage. Har man først etableret CSR gennem ansættelsespolitik eller bundlinjebetragtninger er det vanskeligt, når det viser sig ikke at give kommunikationsmæssig kasse, at opgive det igen. Så får man omtale af den kedelige karakter.

Info om CSR som markedsføring…...

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