Ford, Toyota and Nike

In: Business and Management

Submitted By rozids717
Words 356
Pages 2
Ford, Toyota, Nike and SeaWorld Corp.
There are several similarities between Ford, Toyota, Nike and SeaWorld. Although the industries between Ford and Toyota are similar in the automotive group, the Nike and SeaWorld group would appear to be incomparable. However, in similarities Ford, Toyota, Nike and SeaWorld are large multi-million dollar profitable companies. They are all publicly traded companies. They have all had tragedies that closely involve the guests that have used their products.
Ford and Toyota are automotive companies that have existed since the early 1900’s. Ford and Toyota are publicly traded companies both internationally and domestically. This leads to the cultural differences with these two companies. They both export into foreign countries; the United States to other countries and Toyota imports to the United States thus being a foreign country to Toyota’s Japan headquarters.
SeaWorld Corp. has recently been acquired by The Blackstone Group which is headquartered in the United Kingdom. The entity Merlin Entertainment is a portion of The Blackstone Group and has investments in such companies as Legoland USA and Madame Tussaunds which is located internationally and domestically.
All of these companies have a commitment to improving their carbon footprint. SeaWorld has the SeaWorld Conservation Fund which financially supports endangered animals. Ford and Toyota have created hybrid cars which are helping to reduce the pollution into the environment. Nike has a commitment to educating the community through various educational programs.
All of the companies have had bad publicity and had a difficult time recovering from the public’s opinion in the companies’ unfortunate experiences. All four companies delayed addressing issues that affected others. When they finally did address there was damage to their image and credibility. The economy has…...

Similar Documents


...Personal work Automotive-Toyota 30-11-2012 Contents  Introduction  Lean Manufacturing 1) Creating continuous process flow, 2) The pull system, 3) Leveling out the workload.  Toyota Production System 1) Just In Time 2) Jidoka  Long term relationship with suppliers  Risk and Challenge 1) Toyota Vehicle Recalls 2) Environmental sensitivity  Conclusion Introduction Toyota is one of the world's largest automobile manufacturers, selling over 9 million models in 2006¹on all five continents. A Top 10 Fortune Global 500²enterprise, Toyota ranks among the world's leading global corporations and is proud to be the most admired automaker³ an achievement the company believes stems from its , dedication to customer satisfaction. In early twentieth century, the three big motor companies (the Big 3) – General Motors (GM), Ford & Chrysler almost dominated the global market. In 1994, Toyota replaced Chrysler, and it became the global No. 2 motor manufacturer by squeezing out Ford in 2003. Since 2008, Toyota has replaced GM to be the largest automaker globally. Toyota is a successful corporation and has a very good performance in automotive industry, but it also has some troubles and challenges to face, like the problem of Toyota vehicle recall in the last three years. So we have to ask how did Toyota achieve its success? How Toyota face to the challenge? Toyota is known for its reliable cars among the general public, but it has also been known in manufacturing,......

Words: 1806 - Pages: 8


...Management On Toyota Multan Motors [pic] Topic: Employee Monitoring Submitted to: Prof. Aysha Ghias Submitted by: Syed Ali Kamran Abidi. Roll no. 50 Mirza Ali Raza. Roll no. 90 M. Jaffar Tayar. Roll no. 48 Syed Hussain Zain ul abiden. Roll no. 85 Punjab Groups of Colleges [pic] TABLE OF CONTENTS [pic] Chapter no. 1 Topics Page a) Introduction to Organization. 3- 5 b) Mission Statement. 6 c) Vision Statement. 7- 8 d) History of Organization. 9-26 e) Duration of Operation. 27 f) Location of organization. 28 g) Organization’s Various Department. 29 h) Organizational Hierarchy. 30 [pic] The Toyota Motor Corporation, or simply called Toyota is a Japanese multinational corporation and the world's second largest automaker that manufactures automobiles, trucks, buses and robots and the world's eighth largest company. The company's headquarters are in Toyota, Aichi, Japan with factories and offices around the world. Toyota Motor Co. was established as an independent company in 1937. Although the founding family name is Toyoda, the company name was changed in order to signify the separation of the founders' work life from home life, to simplify the pronunciation, and to give the company a happy beginning. Toyota is......

Words: 5507 - Pages: 23

Toyota vs Ford

...Toyota and Ford Comparison L. Johnson MGT680-1203B-12 Abstract Toyota and Ford companies are two of the major players in the auto industry. Comparing the two companies helps to understand what contributes to the success of each. The SWOT analysis can be used to identify weaknesses and a plan of action to turn those into strengths. The current issues faced by each company affect how it operates globally. It is important for each company to understand how each issue affects its operations. Introduction Every firm creates a relationship between the political and economic forces within its community. Toyota and Ford understand the importance of developing a strategic plan that guides them on how to create effective relationships within the community. This helps with building brand name, which both companies have done successfully. Ford and Toyota’s current position on the main issues that they face and a SWOT will be done to show their current market position. Issues The following table will compare the current issues faced by Ford and Toyota. The current position/views of each company are briefly explained. The purpose of this table is to understand how Ford and Toyota view their responsibility to the community. Understanding the companies’ positions help to develop strategic plan suggestions. |Issues |Ford |Toyota | |Legal, Social and......

Words: 4068 - Pages: 17

Ford vs Toyota

...You are to develop the fundamentals of strategic plans for the Ford Motor Company and the Toyota Motor Corporation, two giants of the automobile industry. You are to develop SWOT analyses and propose strategies for the two multinational enterprises. In doing so, it will be necessary to research, analyze, and compare both firms to understand better their current position and future plans to increase competitive advantage. Common problems facing each auto giant today are the current economy; the competition of the other auto firms; and the demand for a lower cost, more ecologically friendly, alternative fuel vehicle. Your research should include the following issues for both firms. Present your data in the form of a comparative table. Issues Ford Toyota Legal, Social and Economic Environments Management Structure Operational & Financial Issues Analysis of Strategic Intent Social and External Challenges Current Manufacturing Facilities & Distribution System Market Demand & Demographics Alternative Fuels & Propulsion Systems Your document must evaluate, compare and contrast Ford’s and Toyota's current position on these issues. Respond to the following: 2. Take the perspective of Ford's Director of Strategic Planning to develop a full SWOT analysis of Ford, identifying and explaining at least five factors for each category (strengths...

Words: 280 - Pages: 2


...The changes at Ford initiated by CEO Mulally, a former aerospace guy, have meant the difference between death for the automaker and merely being sick Almost 30 months after Alan R. Mulally left Boeing (BA) to become chief executive of Ford Motor (F), it's still easy to peg him as an industry outsider. Talking to Wall Street analysts in November, Mulally described the debut of the tiny, fuel-sipping Ford Ka at the "Paris Air Show" when he meant the "Paris Motor Show." Earlier this year, Mulally showed how he'd tried to stop appending an airplane doodle to his signature, but struggled to ink a car instead. "Rats. I still haven't got the car down," he said, in the "aw shucks" Kansas delivery that has become as familiar in Detroit as his off-the-rack blazers and shirts. Outsider CEOs have a decidedly varied track record. Some bring in their own people and impose a jarring management philosophy on a corporate culture, as Robert Nardelli did at Home Depot with such mixed results that the board pushed him out. Some are unsuited to running an unfamiliar business. Former S.C. Johnson CEO William Perez's 13-month stint at Nike (NKE) comes to mind. Others tread more softly and succeed, like Eric Schmidt, the former Novell (NOVL) guy who runs Google (GOOG). Mulally arguably falls into the latter category. Since arriving he has left most of the team he inherited in place and quieted talk that an aerospace guy couldn't run an automaker. Of course, Ford remains a very sick company. It......

Words: 3111 - Pages: 13

Ford Motor Company and the Toyota Motor Corporation

...Running Head: Ford Motor Company and the Toyota Motor Corporation Ford Motor Company and the Toyota Motor Corporation AIU – MGT680 Abstract Two major automakers are Toyota and Ford. This paper will compare the two companies to better understand the contributions to for success of each company. This paper will include a SWOT analysis which identifies strengths, weaknesses, opportunities, and threats to these companies. It will also include a plan of action for one weakness to turn them into strengths. It will discuss the current issues being faced by each company and how it affects the global operation because of the importance.   Ford Motor Company and the Toyota Motor Corporation Ford Motor Company was started by Henry Ford in 1903 (Heritage, 2014). Toyota Motor Corporation was started by Kiichiro Toyoda in 1935 (50 Years, 2014). While each firm has been able to develop a relationship between the political and economic forces within their communities, they also understand a strategic plan is important and will guide them to an effective relationship within their communities. This type of plan will help the two firms build brand name as both firms have successfully done. The following table will illustrate the main issues Ford and Toyota are facing. It briefly explains the current position or view of each company to help better understand who the two firms view their community responsibilities. Issues Ford Toyota Legal, Social and Economic......

Words: 2517 - Pages: 11


...emulated than Toyota Motor Corporation. Indicative of these changes is a Fortune magazine article, published several years ago, which provided a popular assessment of the successes of Toyota. It reported that Toyota was named the most admired motor vehicle manufacturer in the world in 1997, 1998 and 1999 as well as being ranked 11th among the world’s most admired companies in 1998 alongside firms that have been recognised for setting world-class standards of performance in a wide variety of industrial groups (General Electric, Coca-Cola, Microsoft, Disney and so on). More recently, Fortune ranked Toyota as top automobile manufacturer in the world. A total of 14 international automobile manufacturing firms were included in Fortune’s evaluation of the global motor vehicle industry, including Ford Motor Company and General Motors. The primary focus of this article is Toyota’s record of successes in the global marketplace. A number of factors help to illuminate and explain the company’s long-term success. First, it Competitive advantage the Toyota way For a firm to experience long-term sustained competitive advantage it must invest in human resources and deploy its scarce assets in the core areas that can most effectively provide the underpinning of a sustained competitive advantage. Gary R Fane, M Reza Vaghefi, Cheryl Van Deusen and Louis A Woods say that Japanese car maker Toyota is a supreme example of a company that has done just that. Competitive advantage the Toyota......

Words: 5964 - Pages: 24

Toyota vs. Ford

...Ford vs Toyota Ford Motor Company is the second-largest automobile company in the world. Ford's main focus is automobiles; however, they also operate in Ford Credit and Hertz Corporation. Ford also has controlling interest in Mazda Motor Corporation. Ford was established June, 1903; in an old wagon factory in Detroit Michigan. In 1903, Ford began production on a two-cylinder, 8 horsepower called the Model A. They produced a total of 1,708 of these cars in their first year of operation. Toyota Motor Corporation was Japan's largest car company. Toyota ranked the world's third largest by the year 2000. The company could produce near five million car units annually in the 1990s and controlled approximately 10 percent of the global market. Toyota was founded by a man named Kiichiro Toyoda in 1933. He did not produce his first car until 1935. By this time General Motors and Ford were already operating in Japan. Both companies are manufactures of cars which are sold in the United States. One is made in Japan and the other in the United States. They are both a financially well because of the popularity of their cars. The accounting criteria's that they both face are different because of the foreign rules and regulations. Both companies are faced with their own set of rules that have to be followed, but Toyota is faced with more issues since they sell their cars in the United States How does a U.S. company differ from a foreign company? What reporting regulations are different or the...

Words: 314 - Pages: 2


...Assignment 2: Toyota BUSI2701H Name: Ronnel Belda Student CUID: 100847861 Executive Summary: With thorough understanding of the benefits and cost involved in allowing Toyota to operate in the country, it is apparent that the company should be permitted to expand in the country. This proposal was based on the numerous benefits that exceed the risks associated with the operation. These benefits include the mass production that will upsurge the country’s export and employment, and help produce supporting industries. In 2012, Toyota manufactured 9.75 million vehicles1. In addition, Toyota’s large sales will generate high tax revenue. In 2012, Toyota’s net revenue was $226,106 million2. Moreover, Toyota provides training to individuals that will improve the country’s level of knowledge. Furthermore, Toyota’s competitiveness will influence its rivals to operate in the same country. In addition, Toyota also operates in non-automotive business. Lastly, Toyota can improve its products and services in the country. Company Description: Toyota Motor Corporation, established by Kiichiro Toyota in 1937, is a Japan-based automaker company headquartered in Toyota, Aichi, Japan3. The company offers various types of vehicles such as sedans, minivans, 2BOX cars, sport-utility vehicles, and trucks, as well as car related parts and accessories. Moreover, Toyota extends its corporation to non-automotive business, including housing, financial services,......

Words: 3251 - Pages: 14


...that Toyota possesses is their experience and understanding of how the market works. Toyota has also reached economies of scale through mass-producing, spreading marketing and advertising costs over a large volume of output, and receiving discounts on bulk purchases of raw materials. Although the barriers to new companies are significant, established companies like Toyota entered the US market in the early 1980’s quite easily. This was because GM, Ford, and Chrysler failed to offer quality vehicles in the lower price markets. Also, there isn’t much brand loyalty in the automotive industry. Customer switching costs would also be considered low. Bargaining Power of Buyers – The buyers in this case would be Toyota customers. Buyer power for their customers would be considered high because they can switch to other companies with low switching costs. Toyota needs to provide a high quality service at a good price in order to reduce the likelihood of this happening. Toyota is considered a powerful buyer in the automotive industry and generally able to dictate their terms to their suppliers. Toyota purchases in large quantities and can use their purchasing power as leverage to bargain for price reductions. Although Toyota seems to have a lot of buying power, they can not easily switch to another supplier. Bargaining Power of Suppliers – The supplier in this case is Toyota itself. The vehicles that Toyota sells have many substitutes, which give Toyota less...

Words: 499 - Pages: 2


...Michael Greto Andreas Schotter Mary Teagarden Toyota: The Accelerator Crisis The root cause of their problems is that the company was hijacked, some years ago, by anti-family, financially oriented pirates. Jim Press, former President & Chief Operating Officer (COO) Toyota Motor Sales, U.S.A., Inc. On February 24, 2010, Akio Toyoda, the grandson of Toyota Motor Corporation’s founder, Kiichiro Toyoda, endured a grueling question-and-answer session before the U.S. House of Representatives Committee on Oversight and Government Reform. The committee represented just one of three Congressional panels investigating the 2009-2010 recall of Toyota vehicles related to problems of sudden acceleration and the company’s delay in responding to the crisis. Signs of the coming recall crisis began as early as 2006 when the National Highway Traffic Safety Administration (NHTSA) opened an investigation into driver reports of “surging” in Toyota’s Camry models. The NHTSA investigation was closed the next year, citing no defects. Over the next four years, Toyota, known in the industry for its quality and reliability, would quietly recall nearly nine million Toyota and Lexus models due to sudden acceleration problems. Toyota’s leadership, widely criticized for its slow response in addressing the problems, now had to move quickly to identify a solution that would ensure the safety of its vehicles, restore consumer confidence, protect the valuable Toyota brand, and recoup a plummeting share......

Words: 13407 - Pages: 54


...TOYOTA MOTORS PREPARED BY: S. QURRAT-UL-AIN KAZMI REG ID: 4494 CLASS ID: 9316 SUBMITTED TO: SIR SHAKEEL BAIG DATE: 01 March 2010 2 TOYOYA MOTORS MISSION STATEMENT ³Toyota seeks to create a more prosperous Society through automotive manufacturing«´ VISION STATEMENT ³Toyota aims to achieve long-term, stable growth in harmony with the environment, the global economy, the local communities it serves, and its stakeholders«´ OBJECTIVES Supporting One Another in Life and Living We aspire toward the realization of a society in which each individual can live with dignity and hope. To this end, we support efforts to activate the wisdom found in everyday life and to build a good society through mutual support and collaboration among neighbors. Searching for the Art of Living Better In today's globalized world, nature is on the verge of crisis, while culture is undergoing a rapid transformation. We wish to contribute to the creation of a beautiful environment and dynamic local culture by nurturing relationships with the people of the world and learning from nature's wisdom, so that everyone can enjoy a compassionate and fulfilling coexistence. Toward a Fulfilling Future We support initiatives to enrich the lives and minds of young people, with the aim of fostering the next generation, on whom the future depends. We hope that this will enable the next generation to respect each other's cultures from a broader perspective and to forge a path to the achievement of lasting......

Words: 1712 - Pages: 7


...UNIVERSITY OF MUMBAI PROJECT REPORT ON MARKETING STRATEGIES & PLANS OF TOYOTA MOTORS BY MR. JITEN H MENGHANI ROLL NO 32 M.COM. (PART-1) ACADEMIC YEAR 2013-2014 PROJECT GUIDE PROF. MRS N.A. NERURKAR PARLE TILAK VIDYALAYA ASSOCIATION’S M.L.DAHANUKAR COLLEGE OF COMMERCE DIXIT ROAD, VILE PARLE (EAST) MUMBAI-400 057   DECLARATION I, MR. JITEN H MENGHANI OF PARLE TILAK VIDYALAYA ASSOCIATION’S, M.L.DAHANUKAR COLLEGE OF COMMERCE of M.COM (PART-1) (Semester-2) hereby Declare that I have completed this project on MARKETING STRATEGIES & PLANS OF TOYOTA MOTORS in The Academic year 2013-2014. The information Submitted is true & original to the best of knowledge. ----------------------- (Signature of student) JITEN.H.MENGHANI   ACKNOWLEGEMENT To list who all have helped me is difficult because they are so numerous and the depth is so enormous. I would like to acknowledge the following as being idealistic channels and fresh dimensions in the completion of this project I take this opportunity to thank the University of Mumbai for giving me chance to do this project. I would like thank my Principal, Dr. Madhavi.S.Pethe for providing the necessary facilities required for completion of this project. I would also like to express my sincere gratitude towards my project guide PROF. MRS N.A. NERURKAR whose guidance and care made the project successful. ...

Words: 9857 - Pages: 40

Toyota vs Ford

...References Advance! Business Consulting B.V. (2009). The Rise of Toyota. Retrieved 03 29, 2016, from Advance Business Consulting:!/strategic-alignment/strategic-alignment-business-cases/the-rise-of-toyota.aspx Bunkley, N. (2016). Ford won’t blindly chase market share. Automotive News, 90(6708), 0032. Edwards, J. (2012). Mastering Strategic Management ( 1st Canadian Edition ed.). Retrieved 04 01, 2016, from Funaru, M. (n.d.). Toyota’s business strategies in international markets. Braşov: University of Braşov. Retrieved 04 01, 2016, from Gillis, C. (2015, September 13). What’s it really like in the driver’s seat of a driverless car? Mclean’s. Retrieved from Henry, J. (2015, August 30). One Ford, Part Two; Tweaking The Master Plan. Forbes. Retrieved from Hitt, M., Ireland, R. & Hoskisson, R. (2015). Strategic management : competitiveness & globalization : concepts & cases. Stamford, Conn: Cengage Learning. Negi, R. (2013, 03 27). Toyota: Analysis of Vision Statement, Corporate Level Strategies & SWOT. Retrieved 04 02, 2016, from Slideshare: NYSE. (2016). Financials for Ford Motor Company. Retrieved March 28, 2016 from......

Words: 671 - Pages: 3


...Q:1)Why has Toyota been successful? Toyota motor corporation is a very well known and one of the largest car maker in the world. The company is known for its effective and efficient approach to production management, its quality products, and outstanding labor relation. Key to success 1. Toyotas production system (TPS) aim at producing high quality car with low cost. For that they applied JIT (Just in Time manufacturing) to avoid the high inventory cost of the traditional assembly operation. The effectiveness of TPS is aided by closer relationship with suppliers and by continuous improvement, teamwork, decentralized decision making, and motivated work force . 2. They design vehicles by customer choose. Customer can order cars according to their need. Their customer service is too good for that customer are kept happy even after the car is delivered. 3. Toyotas worker are well trained in several kind of skills so that they can operate several machines. They are also trained to trace any error to its sources. 4. Toyota have a good relationship with its suppliers who deliver parts daily to the production line. 5. One of the Toyotas successful was the introduction of the luxury Lexus model . 6. Toyota has reputation for producing cars which are greener, more fuel efficient, and of good performance. Q:2)What are the strategies for gaining entrance into foreign countries? It successfully entered markets and penetrated them with both manufacturing......

Words: 477 - Pages: 2

下载 APK | FileZilla | Nouvelle génération