Four P's of Marketing

In: Business and Management

Submitted By kulkarnins3
Words 1450
Pages 6
MARKETING CASE STUDY: HOW DO WE APPLY MARKETING PRINCIPLES AT THE ANGLO AMERICAN INFORMATION CENTRE?

Introduction The Information Centre was established in 1946 and has achieved significant goals along the way. This has established the Information Centre firmly within the organisation and has raised its profile (within the organisation) over the years. The Information Centre has a reputation for service excellence. This is important for future marketing as we would like to retain our current customer base and this can only be achieved through continuing service excellence. Mission statement

The purpose of the Information Centre is to provide an information service to assist decisionmaking processes, and to promote the active use of information for furthering the aims of the Corporation. The mission statement of the Information Centre is: * * to provide a dynamic, timely and cost-effective information service to our clients; to focus on the goals and objectives of Anglo American and support business decision making in a global environment; to strive for continuing improvement of service excellence in a friendly and professional manner.

*

Vision The I.C. will play a pivotal role in facilitating the providing and use of information and knowledge to support (our client’s) business decisions. The I.C.'s aim is to become the preferred supplier of information to the Anglo American Corporation. In order to achieve our mission and focus on our vision we need to continuously be aware of our client’s needs, and this is where the 4 P's of marketing are useful. The 4 P's of marketing I shall discuss the 4 P's of marketing within the context of the Anglo American Information th Centre environment and how we apply the 4 P's. I believe that there is a 5 P and I shall discuss this in due course. The four P’s are: * * * * Price I quote Jim Courtis: The price of all…...

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