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Section I: Facebook Social Ads Exposed
Facebook Social Ads work virally, but rather than being spread in a random fashion, they are placed on Facebook member pages, based on their profile data – which can make them a powerful sales aid for marketers – especially in this current decade, where mobile devices are now replacing personal computers at the rate of 4 – 1. However, like any data system spread via the net, there are rules, restrictions and random factors that can greatly inhibit or enhance their success. In this special report, we will explore the ins and outs of Facebook Social Ads. What this report is not… It is not a complete guide to Facebook Ad Creation. Instead, it focuses more on the nuances you will not pick up from Facebook’s easy “Advertising Creation” walk-through… and important drawbacks to watch out for.

How Facebook Social Ads Work
Marion loves horseback riding, and publicly says so in her Facebook profile. A successful Equestrian Center wants to promote its children’s summer camp, so it purchases a Facebook Ad. Facebook uses Insight, a powerful demographics tool, to place the Ad via a feed on Marion’s profile, after extracting the information that she has 3 children, is passionate about all things equestrian and lives within a close geographical radius of the…...

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