Google

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Google Case Study

October 17, 2012

General environment
Economic-The Google case study is based in 2010. At this point in time there was a global recession. The recession is now waning but its effects can still be felt in most markets. (Thompson, Peteraf, Gamble & Strickland, 2011)
Sociocultural-The sociocultural environment was very healthy for Google’s products and services. People were hungry for gadgets and those gadgets generally need service like Google’s search engine or they featured Google’s software (Maps, Android OS). (Thompson, Peteraf, Gamble & Strickland, 2011)
Global -The globe was in also in a recession. Fortunately for Google, the demand for smartphones and the use of the internet has shown to be pretty inelastic. (Thompson, Peteraf, Gamble & Strickland, 2011)
Technological-Technology was making leaps and bounds in 2010 and it still is. People are transitioning from keyboards to voice recognition and from talk to text. Smartphones, tablets and other computing products were exploding in 2010. (Thompson, Peteraf, Gamble & Strickland, 2011)
Political/legal -Google did have legal issues. Some people thought that their street view maps were an invasion of privacy. Others question Google ethics in countries like China . (Thompson, Peteraf, Gamble & Strickland, 2011)
Demographic –Google has products that reach a broad demographic. Everyone who computes uses search engines. This puts you in Google’s target market. They are in the information business and people, especially younger folks, have a thirst for information. Google has an extremely large demographic and that is why the company has been extremely successful. (Thompson, Peteraf, Gamble & Strickland, 2011)
Industry Analysis: 5 Forces
Threat of new entrants-There is little threat of new entrants into this market. Only the invention of a new…...

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