Great Lakes: Great Decisions

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Running head: Great Lakes: Great Decisions

Great Lakes: Great Decisions
Danelle A. Dancy

April 15, 2012

Business Administration Capstone-BUS499

Prof. Christopher McGrath

Great Lakes: Great Decisions

1. Perform an analysis of the social/demographic, technological, economic, environmental/geographic, and political/legal/governmental segments to understand the general environment facing Great Lakes. Describe how Great Lakes will be affected by each of these external factors.

Corporate social responsibility is defined as a business’s concern for society’s welfare (Lambi, Hair & McDaniel, 2011). Corporations want to become more sustainable and remain sustainable by allowing management to focus on both long-range best interests of the company and the relationship to the society it operates in (Lambi, Hair & McDaniel, 2011). In the case of Great Lakes, the division manager Ellie Shannon was faced with making the recommendation to the company’s board of directors on which of three policy options she felt the company should pursue (Hitt, Hoskisson & Ireland, 2011). The pyramid of corporate social responsibility is an excellent standard to measure the outcome. Great Lakes, according to text is in an excellent position economically to “wash its hands of the leaded gasoline business and its repercussions” (Hitt, Hoskisson & Ireland, 2011). It would be too harsh to just completely do away with the use of leaded additive so the theory of a 5 year plan would be enough time for Great Lakes to devise a strategy to offer a cleaner fuel option to those countries. Economically, both Great Lakes and underdeveloped countries would see increases in cost and a decline in productivity, but the changeover would be a net positive long term (Hitt, Hoskisson & Ireland, 2011). Because…...

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