Guide to Product and Target Report

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Guide to Assessment 2 for MKC1200 Principles of Marketing

Due to space constraints, the Unit Outline contains the bare minimum of information needed for this assessment task, so I have put together a few notes here to guide you through. I hope it helps you and results in better quality assignments for us to mark and more rewarding results for you!

1.0

Format and style

Basically, you are writing a report on some marketing issues. Make sure you use a consecutive numbering system throughout the report, and an appropriate heading/sub heading for each section – probably somewhat as I am doing in this paper.

Your assignment must be submitted in Times New Roman size 12 pitch with 1.5 spacing. Any smaller and it’s very tiring to read after about 25 papers; and with single spacing there isn’t any room for feedback.

Remember not to use any personal pronouns: we, us, I, our, your and so on. This is a formal paper and must be written in the third person. Please don’t use slang, either. Sometimes I see phrases such as ‘heaps of…’, and ‘a great idea…’ - this informal style of writing is OK when you’re writing to your friends, or when we’re having an informal conversation, but doesn’t belong in an academic paper that you submit for assessment. Use marketing language wherever you can – think in terms of the core concepts. Abbreviations are also inappropriate in a formal document: hasn’t, doesn’t, won’t, can’t, ad, advert, advt’g. Remember to give words their full spelling in formal papers such as this. If you have any lingering doubts about your writing style/standard of written English, please consult the Language and Learning Centre through the library, reachable at http://www.lib.monash.edu.au.

This is a very detailed assignment and you should make sure you understand the material up to and including Week 6 in the textbook.…...

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