H&M Presentation and Swot

In: Business and Management

Submitted By RicoArbeit
Words 906
Pages 4
Introduction

H & M Hennes & Mauritz AB, now operating as “H&M” is a retail-clothing company, launched in 1947 by Erling Persson who just came back from United States, bringing the idea of selling fashion products for women at a low price from oversea.

The first shop called “Hennes” which only sold women clothes, opened in 1947, in Vasteras, Sweden.
In 1968, the founder take-over “Mauritz Widforss” shops : Hennes changes its name to “Hennes and Mauritz” and the brand will begin selling fashion clothes to men and women from that day.
Then in the 70’, the brand started to sell clothes for kids

“Fashion and quality at the best price” (H&M)
H&M has been at the forefront of affordable chic for some time now. From its Swedish base, Hennes and Mauritz has grown into a major multinational clothes and cosmetics retailer.
Nowaday, internationally known for its fast-fashion clothing, H&M offers low prices fashion products for women, men, teenagers and children including everything from modern basics to high fashion.

The company has over 2,300 stores in 43 countries, in 4 continents (Africa, Asia, Europe and North America)
However, the company does not have their own factories but work with plenty of designers and buyers from all around the world.
In 2011, H&M employed around 94,000 people and is ranked the first largest global clothing retailer, just ahead Spain-based Inditex (parent company of ZARA).

The branding consultancy Interbrand ranked the company as the twenty-first most-valuable global brand in 2012, making it the highest-ranked retailer in the survey. Its worth is estimated at $16 billion.

SWOT

STRENGTHS:

* Notoriety of the brand: the company is well known everywhere, even in countries where shops are not even implanted. It permits the word of mouth to work very well and generate trafic inside the shops. * Collaborations…...

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