Helping Others

In: People

Submitted By dontethorne49
Words 1049
Pages 5
Using perceptual maps in marketing simulations
Donte Thorne
April 5,2012
Ms. Fulton

Using perceptual maps in marketing simulations

Through visual representation of the consumer’s perception of brands perceptual maps help illustrate the distinctive positioning of a company and may also help with creation of a marketing plan. Many parameters can overlap superficial attributes of a specific product while other parameters define the products fundamental parameters. The fundamental parameter of Thorr Motorcycle’s perceptual map is a lifestyle image which highlights the motorcycle industry. The projected image of motorcycles assumes characteristics of masculinity, mobility, and freedom (University of Phoenix, 2008).
Thorr Motorcycles is a unique name that represents superiority and power. The number 1 product of the company CruiserThorr is the result effective marketing mix by positioning. In the week 4 simulation the CruiserThorr sales are rapidly declining there are many reasons for this decline in sales including service, price, and the products competition. The company Thorr Motorcycles needs to use the marketing mix and decide what actions need to be taken to reestablish the CruiserThorr to a competitive status within the market. There are two main options to do this the first is to reposition the product and the second is to introduce a unique and new motorcycle. The company has hired a new marketing manager and they are responsible for developing a marketing mix through the analysis of perceptual maps and market research.
In the first step in the Thorr simulation requires the company’s newly hired marketing manager to construct a perceptual map by deciding which parameters fit the needs of the consumer and the product. Products at Thorr Motorcycles are differentiated by price related to income, lifestyle appeal, and age groups because of this…...

Similar Documents


...key components to have a successful career in business. I have a great passion for food and I dream of having a restaurant someday. Having served the public with amazing customer service can help me in planning a future business in the restaurant or event industry. All of my professional experiences are a stepping stone on becoming a successful hospitable professional. I love learning and trying new things and I decide if I like it or not. I am fluent in Spanish and I’m currently learning Italian. I also love to read fiction, non-fiction, and food magazines. I believe that knowledge is power. It gives me a clear and logical mind to approach a challenge and finding the solution to a problem. I am self-motivated and I enjoy helping and motivate others. I enjoy watching the food network. Programs like Restaurant: Impossible, Restaurant Stakeout, Chef Wanted and Giada at home provide me with an idea on what do and not do if I plan to open my own restaurant. Every time I watch any of their programs I always say to myself “I want to do that or that’s really neat”. I think that this is where my interest for food started. I became very curious and I decide to challenge myself and follow one of the feature recipes on Giada at home. I was amazed on how well I did it. Cooking and eating out became one of my favorite things to do. Started paying more attention on the restaurants that I visited and I graded their food and service. I would like to manage one of my favorite......

Words: 460 - Pages: 2

The Helping Field

...reasons why someone chooses to become part of the helping field. For me, it’s because I have a big heart and helping others bring me joy. I love helping others. I have no clue where it came from. I was born to druggies and became a mom at two years of age to my brothers and sisters. So taking care of others is all I have ever known. I tried twice to leave this field and I ended up getting injured. Helping others is what I do best and it is what I love, it’s who I am. My peers also choose the helping field for reason of their unique own. Jason Hudson has a lot to bring to the human service field with his background, his medical background (from the Army) can help him better understands a person’s needs and wants. Jason chooses to leave the medical field and switch to human service due to getting burnt out. Jason can also relate to those who need help from human services because in his past. There was a time in his life where he needed help. Having had help in the past, Jason is able to see the flaws in this field and can better help others void the hassle when getting services. Nicole Brandenburg chose the human service field because it is something she is passionate, energetic and empathic to those who really need help. She has a caring heart. It also brings her great excitement to help others. Jennifer chooses the helping field because she has been threw and experiences a lot in her life time and she wants to give back to others who have been through what she has.......

Words: 427 - Pages: 2

Facts of Helping Others’ a Good Thing: (Including Citation)

...1.Giving is good for you: When we give to others it activates the areas of the brain associated with pleasure, social connection and trust. Altruistic behaviour releases endorphins in the brain and boosts happiness for us as well as the people we help. Studies have shown that giving money away tends to make people happier than spending it on themselves. Citation: "Happiness Facts." Action for Happiness. Accessed October4,2014. (If you see someone who is drowning and throw him a rope, he gets a benefit, no question about it. But you might, too. Your body might flood with feel-good chemicals that have a deep evolutionary heritage. You might get a little extra buffer from life’s stresses. Your heart might beat a little healthier. Your immune system might perk up. Your mood might lift. Be an influence: "No one has ever become poor by giving.” - Anne Frank In other words, when you are experiencing positive emotions like joy, contentment, and love, you will see more possibilities in your life. These findings were among the first that suggested positive emotions broaden your sense of possibility and open your mind up to more options. Citation: Clear, James. "The Science of Positive Thinking: How Positive Thoughts Build Your Skills, Boost Your Health, and Improve Your Work." The Huffington Post. July 10, 2013. Accessed October 4, 2014.......

Words: 348 - Pages: 2

Helping Others

...Philosophy 202 Ethics Class July 25, 2013 Helping Others One day on the way home from work, I was driving on the freeway. I passed a car that had broken down and was sitting on the side of the road. There was a lady and her two little children that were stranded. It was hot outside and I stopped to see if I could help. I gave them a ride to their house, made sure that they would be ok and then I left. I never saw them again. I didn’t know this family; I didn’t stop because I thought that I may win an award or get famous because of it. I stopped because I have been in that position before and know how it feels to be stranded with your children. Why would someone help another person whom they don’t even know? There have been some controversial theories on the helping of others. One theory is from the egoists. A major believer in the egoism theory is the famous author, Ayn Rand. She believes that a person should only help another person if they hold value to them, or if in helping them they will receive something in return, which is all supposed to relate to one’s own happiness. Egoism claims that each person has but one ultimate goal: his or her own welfare. This theory also implies that not everyone can be an egoist. It relies on other people being altruistic. Most altruists believe that each person has an obligation to give pleasure and take away the pains of other people. Altruism involves the unselfish concern for others. It entails doing things only out of a......

Words: 988 - Pages: 4

Helping Summary

...Human service choose to enter the Human Service helping field. Some enter because they want to see others succeed and some enter the field of helping because they want to be a role model for others, but the bottom line is and the common ground that these share is that they all involve helping people in some way or another. The team has our own personal reasons that we want to be in the Helping field as well. As a team we all want to enter the Human Services field for various reasons like working with children and teenagers. We feel that to be in the human service field it has to be a passion and we all have different reasons ourselves. Making a difference to one of us is important to another one it is working with teenagers, for another it is to establish a foundation and for another it is to help people to succeed in life. We see as a team see that we all have our own personal reasons that are so close and similar to that of a human service professional. We realize that we are on in the same, but all in different ways and that is what makes us all feel that we have a place in the human service field. We all feel that the common ground is the same. In conclusion we each have a different motivation and a different view on why we want to join the field, but the reasoning is the behind it is the same, to help people. The Human Service field is all about helping people and how you can support another person by being that helping hand, being that listening ear and not judging......

Words: 369 - Pages: 2

Helping Skills

... Helping Skills Case Study: Paul Willie Ann Law BSHS/355 June 1, 2015 Linda Long Helping Skills Case Study: Paul To address the challenges associated with the grief of this family the use of all helping skills can be utilized in developing a treatment plan. Preparing for the facilitation process may begin with interviewing, confronting and observing the father daughter relationship as they interact with each other. The maternal grandmother’s possible influence of the daughter/granddaughter may have to be explored as well. During the first encounter with the father and daughter interview, a synopsis of their grief and/or depression that has developed over the years since the death of the wife and mother can be established. Beginning with a face to face interaction or interview to establish and address the needs of the family. The interviewing process will continue throughout the helping process (Burger 2011). Consequently, the listening process will include other observing body language, and communicating effectively while maintaining a relaxed atmosphere During this engagement knowledge is gained about the person or in this case the father and daughter. This is also stage in which information pertaining to the problem is observed and the opportunity to gain clarifying facts that will support the problem solving process. As stated in Helping Skills in Mental Facilitation Power Point Presentation, by Hinkle and Henderson (2007) stated that recognizing that it may be......

Words: 611 - Pages: 3

Helping Others

...Ashley Paster Helping Others 3/26/15 Mother Teresa said it best, “Give, but give until it hurts.” Meaning we were blessed with the ability to give and we give until there is nothing left. Go out of your way to help the people around you and make a difference in their life. I decided to choose this topic because every now and then I see that sometimes we are either giving too much or not enough. In general, this topic is very important to me; one of my life goals is to give whatever I can to anyone in need. I always make myself available to friends, family, and/or even strangers. There is a satisfying feeling when you know you are making a difference in someone’s life. Helping others can change your whole outlook on life for ever. Helping the people you love is such an honor. There is no one better to help you out than someone you care about deeply (2011, April 3). I believe that we are supposed to do whatever we need to for our family. For example, my sister, shelby, was recently in a car accident and I did everything I could for her. The accident was not her fault, but she was the one left with a totaled car and two hand injuries. I had to help her get dressed, take showers, cutting up her food, etc. She was so devastated that she could not do anything herself, so I gladly gave her all of my time and more. As a family, we should always stick together and help each other until for some reason we cannot anymore. There is such abundance love when helping out the people...

Words: 1139 - Pages: 5


...Helping People have their own motives for wanting to help someone in need. Some people help because that’s just the type of person they are also known as altruism. There are some that believe that if you help someone, you will be rewarded for that deed; which is also known as the social exchange theory. In some cases, the person who is trying to help another person feels empathy for the person they are trying to help; which is different from sympathy. Empathy is the feeling of oneness with the emotional state of another. Sympathy is a sense of feeling sorry for another person. There are different motives for wanting to help another person in need; but when are we suppose to help? Are we supposed to help a stranger on the street who is trying to feed themselves? What about helping to feed a starving child? Are we supposed to help our family and friends more than strangers? When do we help? These are some questions that everyone should ask themselves. In most cases, some find it easier to walk away from a person in need then to take out time to help. One famous term for not helping a person is the bystander effect. The bystander effect refers to the phenomenon in which the greater the numbers of people present, the less likely people are going to help a person in distress. When an emergency situation occurs, observers are more likely to take action if there are few or no other witnesses (Wagner). In the past forty-six years, there have been many......

Words: 1531 - Pages: 7


...[pic] The Reflective Learning Process One of the problems of "book learning", is the difficulty of trying to relate theory to practice. We might know the answers, but true understanding cannot be absorbed until the experiences have been captured, analysed and related to the environment in which we work. Experiential learning, can be useful to learners who want to use direct learning experiences in order to develop an understanding of a process and gain further knowledge about a topic or issue. So how easy is it to translate experiences into learning? Kolb's learning styles model and experiential learning theory are useful concepts towards our understanding of our learning behaviour and towards helping others to learn. The following example might illustrate the value of turning book learning and emotions into learning experiences. A social worker interviews a parent of a young child. The social worker receives a question from the parent: "Do you have children?" "No", is the reply. The credibility of social workers in the field can be undermined. A lot of distrust can arise from "book learning", so using the work place to apply learning can be very useful. Kolb's learning theory is a four-stage learning cycle, (which might also be interpreted as a 'training cycle') but can be very useful. Kolb's model is particularly well-designed, since it offers both a way to understand individual people's different learning styles and also an explanation of a cycle of......

Words: 1375 - Pages: 6


...everyone is born with certain predispositions based on genetics and environmental factors to have certain likes and dislikes, skills, talents, etc… I believe everyone has a certain skill set or quality that is “innate” and unique to us independent of genetics and environmental factors. We are constantly changing and developing who we are throughout our lives.  We are constantly changing and seeking growth, though we sometimes get stuck and need help along the way.  Counselors can help facilitate growth by helping people gain insight into faulty thinking and behavior patterns, cope with past grievances, to gain hope for the future and move in a positive forward direction.  I would define counseling as setting a goal or desired outcome and helping an individual move towards it. 2) Since I was young, I have always been the person people come to when they need someone to listen to them or needed advice and have always felt a “calling” to work in a helping profession helping people. When working in retail positions people would always tell me their life stories and my bosses would get upset that I was spending too long with the customers (and usually listening to them discuss their personal lives and not selling products). When beginning college I decided to take a course in Psychology as an elective and it was the first text book I could say I would have read for fun, so I thought, “ok, I might as well major in this.” After graduating with my BA in psychology I wanted to......

Words: 1218 - Pages: 5

Model of Helping

...Paper on Personal Model of Helping Prepare a 1,400 to 2,100 word paper on your personal model of helping. Incorporate learning from this course and discuss how and why you have, at this point in your development, formed your viewpoint(s). Include the following about your personal theory: a. How and why you formed this viewpoint b. Your view of helping c. The relationship between the clinician and the participant d. Techniques or approaches to change e. The kinds of problems that can be addressed with your model f. How multicultural issues are addressed g. Limitations and strengths of the model h. The populations that this model can help • The final result should be a coherent model that is consistent, shows adequate understanding of the material presented in the workshop, and reflects the ability to integrate and synthesize the course material. It should also illustrate original thinking Personal model of helping Introduction True to the statement that there is now a vast difference between the therapies of yesteryears and the contemporary needs of people . Whereas there was almost stigma attached when one sees a health practitioner such as the likes of a psychiatrist or a psychologist , it is not much different these days . People see them as almost as frequent as they see their family doctor (Parrott , 2003 . It is perhaps logical that every practitioner formulate his /her belief in the treatment modality which includes of course how he /she views......

Words: 653 - Pages: 3


...Human Service Professionals and Helping Skills Sara Ouellette BSHS/305 May 23, 2016 Cassidy Hawf Human Service Professionals and Helping Skills In our society today there is a great need for helping professionals being able to work with individuals as well as their families and communities. The dysfunction that starts in a single family can spread to affect many people throughout a geographical area. Helping just the one individual sometimes is not the answer because without correcting their surroundings, what you do to help them will be in vain. Once reintroduced to the situation that they had been removed from for treatment or help they will revert to their old ways and behaviors that brought them to you in the first place and thus a vicious cycle will begin. It is important to know your client base and what helping services will work best to get positive results. The Helping Process There are infinite ways of helping people. There are however set practices that all helping professionals learn and will use in their day to day interactions with their clients. There are five stages of the helping process that can be applied to every client: 1. Physical setting and review – Before your client ever arrives you should make sure that your space is inviting and comfortable. It should put your client at ease and make it easier to talk to them. You also will have gone over any files that have been provided to you so that you have a back ground on your client...

Words: 1328 - Pages: 6

The Helping Relationship

...The Helping Relationship Vashti Lewis BSHS/395 Dr. Robin Switzer Abstract The helping relationship between the client and a professional helper, such as a social worker or psychologist is more complex than defining the problem and fixing it; the relationship consists of three phases, Assessment, Planning and Implementation that are used interchangeably based on the clients’ situation or needs. (Helping Process chapter.1) The helping process also have components that mandatory in order to build and maintain effective helping relationship between client and professional, Client Participation, Report Writing, and Documentation. In the helping process the professional should also use a strength based approach to maximize the helping Process. The Helping Relationship Assessment The first phase of the helping relationship is Assessment. During the initial contact between the client and a helper, the potential client should fill out documentations to determine what the clients’ problems are and if the client is eligible for services. This can be done using a questionnaire form to gather data and then later reviewing the information to make a decision rather client will be able to receive services. During this time the professional learns what the about the problems and decides what services would best meet the client’s needs. Planning Once the client has been determine eligible to receive services, and services has been recommended, the professional can then begin......

Words: 793 - Pages: 4

Modelof Helping

...Models or Theory of Helping Carol Holt University of Phoenix BSHS 312 Chelie Byerly-Saffeels July 23, 2012 The Theory of Helping In this paper our team chose to do the model or theory of helping on the Adlerian therapy. The team will be discussing the history of the development of this theory, the beliefs on which this therapy is based, The important contributors of the theory, the theory of helping, the relationship the helper and the client, the kinds of problems that can be addressed with this theory, the population on which this technique is used. The multicultural issues in using this approach as well as what we have found during our research for the Adlerian therapy. The History: The history of Adlerian Theory was inspired by Freudian psychoanalysis. The foundering philosopher and psychiatrist was Alfred Adler (1870-1937) born in Vienna and later came to the USA in 1934; it was reinforced and strengthens by Rudolf Dreikurs in America. It was circulated throughout American elementary schools during the guidance movement by Don Dinkmeyer. (Adlerian Psychotherapy, 2009, para. 3) The Adlerian Theory started with Adler addressing the crucial and contemporary issues as equality, parent education, the influence of birth order, lifestyle, and the holism of individuals” (a.ukn., 2012, Para. 1). Theory Beliefs: Adler started his theory on the belief that we all have one basic desire and goal: to belong and to feel significant. Adlerian......

Words: 1289 - Pages: 6

Models of Helping

...Search Home Page »Philosophy and Psychology Personal Model of Helping In: Philosophy and Psychology Personal Model of Helping PERSONAL MODEL OF HELPING Karen Carr January 10, 2010 BSHS312 – Effective Models of Helping Dr. Princess Clarke \ How and why you formed this viewpoint In growing up I always wanted to help other people. I was the child who other children confided in or came to when they wanted to talk or needed help with a problem. When growing up it was not common for black people to go to counseling. Families kept secrets among themselves and sometimes those secrets came back to haunt people many years later. When faced with problems people relied on their spiritual beliefs, the support of the family, and sometimes close friends. If a girl had gotten pregnant and not married that would have been kept top secret. Usually a family member would raise the baby and no one would ever speak openly about it. My family had to deal with the death of two of my brothers at young ages. It hurt my mother deeply having to deal with the loss of two children because of violence. These tragedies were never discussed even as we became adults. As I became older I realized that my mother and our entire family should have gotten counseling. It was not until after my mother passed that my uncle shared with me the pain and agony that she had suffered but his emotional pain as well. Your view of helping As an adult I see the damage that family secrets and not......

Words: 379 - Pages: 2

شاهد محتوى... | Deutsches Reich, Mi. Nr. 701, postfrisch | TV Series