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Hm and Suzuki

In: Business and Management

Submitted By atuhin
Words 1028
Pages 5
Hindustan Motors and Maruti Suzuki

Hindustan Motors is an Indian automaker based in Kolkata, West Bengal, India. It is part of the Birla Technical Services industrial group. The company was the largest car manufacturer in India before the rise of Maruti Udyog.
It is the producer of the Ambassador car, widely used as a taxicab and as a government limousine. This car is based on the Morris Oxford, a British car that dates back to 1954.
One of the original three car manufacturers in India, founded in 1942 by Mr. B. M. Birla, it was a leader in car sales until the 1980s, when the industry was opened up from protection. All through its history, the company has depended on government patronage for its sales and for survival by eliminating competition. Manoj Jha was the Managing Director and R. Yeshwanth. Manoj Jha stepped down from the post on 21 February 2012. It began in Port Okha near Gujarat; in 1948, it moved to West Bengal. The Place is now Called Hindmotor.

The car was a runaway success. Ambassador ruled the Indian market till 1980’s. The only other car which was in market was Premier Padmini. The licence raj, lack of capital and the unfriendly Indian economic policies ensured that no automobile manufacturers entered the Indian market, and Ambassador was enjoying a good market share.
In 1983 Maruti Uydog Ltd, launched its flagship product in collaboration with an unknown company Suzuki Motors of Japan. Maruti 800 offered some never before seen features & a radical design. Soon Ambassador lost its leadership position to Maruti. With brilliant marketing strategies & a radical design Maruti 800 made inroads into the family segment in the car market & the segment reciprocated by embracing Maruti. Ambassador starting losing its leadership position to Maruti.
Ambassador had some advantages over Maruti 800 which made it dearer to certain segments. It…...

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