Impact of International Issues on Uniqlo

In: Business and Management

Submitted By rikibobby
Words 259
Pages 2
Uniqlo is a Japanese cloth brand. It is popular for young people because cloths made are really cheap. The reason why they can sell the clothes is because they have factories in China. Wages for workers in China are much cheaper than ones in Japan, so they can save the money to pay for wages. It is a general idea over the world. Making factories in China or India, companies can save wages, Uniqlo opened some shops in NY last fall, which is the first time that they opened shops outside of Japan. Before opening them, they put so many advertisements at the station or in the train in NY. They appealed New Yorkers by insisting the excellence of Japanese technology. The most popular Uniqlo product in Japan is the one called Heattech. It is a think shirt and absorbs the heat, so if you wear it inside, you could feel hotter. It is very helpful during the winter. They advertised it as a symbol of Japanese technology. As I mentioned above, Uniqlo’s products including Heattech are cheap in Japan, but the price of their products in NY is much higher than ones in Japan. As a result, they made a great success in NY. The reason why they made it is because they could appeal everyone living in NY not only Japanese. I was surprised at how they increased the number of shops in Japan when I went back to Tokyo for the winter break. They could extend their market by succeeding in the busincess in…...

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